Using Social Media to Build Higher Search Rankings and Inbound Links
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Using Social Media to Build Higher Search Rankings and Inbound Links

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Learn how social media can build both inbound links and higher search rankings simultaneously. Social media is a tool worth using, and this presentation explains why.

Learn how social media can build both inbound links and higher search rankings simultaneously. Social media is a tool worth using, and this presentation explains why.

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Using Social Media to Build Higher Search Rankings and Inbound Links Using Social Media to Build Higher Search Rankings and Inbound Links Presentation Transcript

  • How Social Media Builds Inbound Links and Higher Search Rankings Presented by: Arnie Kuenn, President Vertical Measures
  • My Background
    • Internet marketer for about 12 years
    • Formed Vertical Measures about 4 years ago
    • Primarily an internet marketing company, however everything is geared around link building & SEO
    • We have 75+ clients
    • About 25% of our business is outsourcing from SEO & Web Development Agencies
  • Search Marketing Is Critical
    • When someone types a keyword into the search box, there are only two possible outcomes:
      • They will find you.
      • They will find your competitor.
  • Two Search Marketing “Truths”
    • Organic search traffic can be so valuable, it can sustain an entire business.
    • Organic search rankings are something you can work to influence , but ultimately you do not control them. The search engine algorithms make that call.
  • What is SEO in 2009?
    • Search Engines are getting better & better every year at eliminating spam techniques.
    • They update the algorithms almost every week.
    • Google: Made 160 changes in Q1 of 2009
    • Quality backlinks became much more important this year, weak backlinks became almost worthless
    • Social Media “signals” are now a real factor
  • Why Invest In Higher Rankings?
    • 60% of listings in the #1 position will get a click!
    • Natural search results receive 250% more clicks than paid search
    • Natural search converts 30% better than paid search
    • Clicks are Free!!!
  • How Does it Work?
    • Magic 3 step formula:
      • Create Good, Unique Content
      • Optimization each page you want to rank
      • Get Quality Inbound Links
    Bot or Spider
  • Search Engine Results Page (SERP) Indented Listing Local Listing
  • The Biggest Factor is Inbound Links
    • The best links:
      • From trusted sites
      • Have proper anchor text
      • Have varied anchor text
      • Are from many different domains
    • I am not too worried about:
      • Reciprocal
      • PageRank
  • Use Social Media to Get Links (and Rankings)
    • Blogs! (create content you can promote, RSS feed, links to others)
    • Facebook (your profile & fan page)
    • Twitter (your profile, tweets & retweets)
    • Linked In (your profile & business page)
    • Flickr (links from photo descriptions)
    • Other Social Profiles: MySpace,Naymz, FastPitch, Google, Spoke, Plaxo, etc.
    • Other Social Media Sites: StumbleUpon, Redditt, Digg, Propeller, etc.
  • Facebook Page
    • Not a lot of direct link benefit, but great from a “signals” standpoint.
    • Build fans and communicate with them. The links will come.
  • Twitter Profile
    • Direct link (no follow). Great from a “signals” standpoint.
    • Build followers and communicate with them. The links will come.
  • LinkedIn Profile
    • Direct text links (Do follow!). Change the text.
    • Build connections and update your profile. The links will come.
  • Flickr Pages
    • Direct links (no follow). Great from a “signals” standpoint.
    • Others might grab your photos and…. the links will come.
  • Others key sites…
    • StumbleUpon
    • Digg
    • Redditt
    • Propeller
    • Yahoo Buzz
    • Delicious
    • Niche sites (ex. Sphinn)
    • Signals & Secondary Links!!
  • Why Social Media?
    • 12% of our visitors come from social sites (~500 per month and growing)
    • More than double what we get from PPC
    • Helps with organic rankings & branding
    • Keeps the search engines coming back
  • Why a Corporate Blog?
    • The original social media
    • 24% of our page views come from our blog posts (~2,000 per month)
    • We make 2 new posts per week
    • Gives us a vehicle to post new link worthy content
    • Keeps the search engines coming back
  • It Starts With Good Content!
    • Build pages around your keywords
    • Add real value to the web visitor
      • Unique
      • Informative
      • Entertaining
    • Good for Social Media?
      • Is it “Link Worthy”?
      • Can you promote it?
  • Create Content & Promote It
    • Some ideas:
      • Lists
      • Videos
      • Case Studies
      • Comparisons
      • Satire & Parody
      • Interviews
      • Polls & Surveys
      • Contests (detailed example, next)
      • Promote it using social media!!!
  • Small Companies Can Run Contests!
    • Bridal Contest
    • Answer 3 questions:
      • Your engagement story
      • Your wedding day theme plan
      • What is special about your wedding that you shall win this free sponsorship?
    • Facebook Ad
    • Increased followers on Twitter through regular tweets
  • Big Companies Too!
    • Major hotel chain has us working 6 different promotions
      • Attend a Motor Sports event, get a discount
      • Visit Disney, get a discount
      • Attend LPGA event, get a discount
      • Go to a Little League Baseball game, get a discount
      • Multi-night stay, get Double Rewards
      • Multi-night stay, get $50 Gift Card
  • Even Link Building Companies!
    • Vertical Measures’ contest
    • Boost Your Juice
      • $5,000 Grand Prize and $1,000 for 2 nd Place
      • Submit video or essay
      • 2 week duration
      • Recruited a panel of judges (who helped promote it)
      • Offered “socialize prizes” (Rebecca Lieb)
  • Our Contest Results
    • Over 700 references on Google for “boost your juice” AND “vertical measures”
    • Own all 10 results on the 1 st page of Google for “boost your juice” ( branding )
    • Over 600 visitors to just the contest page
    • Contest page became a PR3 in 30 days
    • Links from more than 30 different sites
    • Dozens of new leads for link building services
  • Thank You! My Contact Info: Arnie Kuenn [email_address] twitter.com/arniek www.linkedin.com/in/arniekuenn www.facebook.com/verticalmeasures www.VerticalMeasures.com