Your SlideShare is downloading. ×
0
Using Twitter for Business & Marketing
Using Twitter for Business & Marketing
Using Twitter for Business & Marketing
Using Twitter for Business & Marketing
Using Twitter for Business & Marketing
Using Twitter for Business & Marketing
Using Twitter for Business & Marketing
Using Twitter for Business & Marketing
Using Twitter for Business & Marketing
Using Twitter for Business & Marketing
Using Twitter for Business & Marketing
Using Twitter for Business & Marketing
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

Using Twitter for Business & Marketing

764

Published on

My Pubcon Austin presentation on using Twitter for Business. March 2011.

My Pubcon Austin presentation on using Twitter for Business. March 2011.

Published in: Business
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
764
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
3
Comments
0
Likes
0
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. Twitter in the Real World<br />Arnie Kuenn<br />@ArnieK<br />
  • 2. About Your Presenter…<br />President of Vertical Measures in Phoenix, AZ<br />President of the Arizona Interactive Marketing Assoc.<br />Instructor for the Content Marketing Institute<br />Author of the book…<br />Available April, 2011<br />Twitter: @ArnieK#Pubcon<br />
  • 3. Real World Usage of Twitter<br />Build Links to Content<br />Promote Events<br />Build Brand Awareness<br />Obtain New Clients<br />Twitter: @ArnieK #Pubcon<br />
  • 4. Why Bother with Twitter?<br />In a study by Chadwick Martin Bailey, it was found:<br />60% of Facebook fans and 79% of Twitter followers are more likely to recommend those brands since becoming a fan or follower<br />51% of Facebook fans and 67% of Twitter followers are more likely to buy from bands they associate with online <br />Twitter: @ArnieK #Pubcon<br />
  • 5. Twitter to Build Links to Content<br />Promote the content you already have, and not just blog posts…<br />Videos, webinars, images, whitepapers, free guides, product pages, etc.<br />You can even use RSS feeds for your content to Tweet<br />Off-site content too! ---------&gt;<br />Google &amp; Bing say social signals are being used in search rankings <br />Twitter: @ArnieK #Pubcon<br />
  • 6. Twitter to Promote Events<br />Twitter: @ArnieK #Pubcon<br />
  • 7. Build Brand Awareness<br />Create fun content when you can<br />Take quick picture or video &amp; tweet it!<br />Share personal anecdotes when possible<br />Remind people: there is an actual person behind your Twitter account!<br />Ask Questions<br />Encourage interaction<br />Twitter: @ArnieK #Pubcon<br />
  • 8. Obtain New Clients (@VerticalMeasure)<br />We can directly account for more than $50,000 in new business as a result of our Twitter efforts.<br />Twitter: @ArnieK #Pubcon<br />
  • 9. New Customers (@AJBombers)<br />Milwaukee restaurant formed a community by publishing specials &amp; answering customer questions<br />Have more than 12,000 followers <br />Estimate 75 percent of customers are Twitter followers<br />Treat everyone on Twitter as if they are regulars<br />Allow customers to write their Twitter names on the walls of the restaurant<br />Twitter: @ArnieK #Pubcon<br />
  • 10. How Do We Manage Twitter?<br />Every employee has a twitter account<br />We train our staff and our clients’ staff on how to use Twitter and related tools<br />We use HootSuite to manage all of our accounts<br />We do schedule Tweets<br />No more than an hour per day per person<br />Twitter: @ArnieK #Pubcon<br />
  • 11. Measure!<br />Measure for successes… and failures<br />Know your goals and your audience<br />Have a plan &amp; set benchmarks<br />Check your rankings, traffic, conversions and other key metrics<br />Twitter: @ArnieK #Pubcon<br />
  • 12. Thank You!<br />Facebook<br />LinkedIn Group<br />@VerticalMeasure<br /> Contact:888-476-1881<br /> www.VerticalMeasures.com<br />

×