Twitter in the Real World<br />Arnie Kuenn<br />@ArnieK<br />
About Your Presenter…<br />President of Vertical Measures in Phoenix, AZ<br />President of the Arizona Interactive Marketi...
Real World Usage of Twitter<br />Build Links to Content<br />Promote Events<br />Build Brand Awareness<br />Obtain New Cli...
Why Bother with Twitter?<br />In a study by Chadwick Martin Bailey, it was found:<br />60% of Facebook fans and 79% of Twi...
Twitter to Build Links to Content<br />Promote the content you already have, and not just blog posts…<br />Videos, webinar...
Twitter to Promote Events<br />Twitter: @ArnieK  #Pubcon<br />
Build Brand Awareness<br />Create fun content when you can<br />Take quick picture or video & tweet it!<br />Share persona...
Obtain New Clients (@VerticalMeasure)<br />We can directly account for more than $50,000 in new business as a result of ou...
New Customers (@AJBombers)<br />Milwaukee restaurant formed a community by publishing specials & answering customer questi...
How Do We Manage Twitter?<br />Every employee has a twitter account<br />We train our staff and our clients’ staff on how ...
Measure!<br />Measure for successes… and failures<br />Know your goals and your audience<br />Have a plan & set benchmarks...
Thank You!<br />Facebook<br />LinkedIn Group<br />@VerticalMeasure<br /> Contact:888-476-1881<br /> www.VerticalMeasures.c...
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Using Twitter for Business & Marketing

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My Pubcon Austin presentation on using Twitter for Business. March 2011.

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Transcript of "Using Twitter for Business & Marketing"

  1. 1. Twitter in the Real World<br />Arnie Kuenn<br />@ArnieK<br />
  2. 2. About Your Presenter…<br />President of Vertical Measures in Phoenix, AZ<br />President of the Arizona Interactive Marketing Assoc.<br />Instructor for the Content Marketing Institute<br />Author of the book…<br />Available April, 2011<br />Twitter: @ArnieK#Pubcon<br />
  3. 3. Real World Usage of Twitter<br />Build Links to Content<br />Promote Events<br />Build Brand Awareness<br />Obtain New Clients<br />Twitter: @ArnieK #Pubcon<br />
  4. 4. Why Bother with Twitter?<br />In a study by Chadwick Martin Bailey, it was found:<br />60% of Facebook fans and 79% of Twitter followers are more likely to recommend those brands since becoming a fan or follower<br />51% of Facebook fans and 67% of Twitter followers are more likely to buy from bands they associate with online <br />Twitter: @ArnieK #Pubcon<br />
  5. 5. Twitter to Build Links to Content<br />Promote the content you already have, and not just blog posts…<br />Videos, webinars, images, whitepapers, free guides, product pages, etc.<br />You can even use RSS feeds for your content to Tweet<br />Off-site content too! ---------><br />Google & Bing say social signals are being used in search rankings <br />Twitter: @ArnieK #Pubcon<br />
  6. 6. Twitter to Promote Events<br />Twitter: @ArnieK #Pubcon<br />
  7. 7. Build Brand Awareness<br />Create fun content when you can<br />Take quick picture or video & tweet it!<br />Share personal anecdotes when possible<br />Remind people: there is an actual person behind your Twitter account!<br />Ask Questions<br />Encourage interaction<br />Twitter: @ArnieK #Pubcon<br />
  8. 8. Obtain New Clients (@VerticalMeasure)<br />We can directly account for more than $50,000 in new business as a result of our Twitter efforts.<br />Twitter: @ArnieK #Pubcon<br />
  9. 9. New Customers (@AJBombers)<br />Milwaukee restaurant formed a community by publishing specials & answering customer questions<br />Have more than 12,000 followers <br />Estimate 75 percent of customers are Twitter followers<br />Treat everyone on Twitter as if they are regulars<br />Allow customers to write their Twitter names on the walls of the restaurant<br />Twitter: @ArnieK #Pubcon<br />
  10. 10. How Do We Manage Twitter?<br />Every employee has a twitter account<br />We train our staff and our clients’ staff on how to use Twitter and related tools<br />We use HootSuite to manage all of our accounts<br />We do schedule Tweets<br />No more than an hour per day per person<br />Twitter: @ArnieK #Pubcon<br />
  11. 11. Measure!<br />Measure for successes… and failures<br />Know your goals and your audience<br />Have a plan & set benchmarks<br />Check your rankings, traffic, conversions and other key metrics<br />Twitter: @ArnieK #Pubcon<br />
  12. 12. Thank You!<br />Facebook<br />LinkedIn Group<br />@VerticalMeasure<br /> Contact:888-476-1881<br /> www.VerticalMeasures.com<br />
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