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Using Twitter for Business & Marketing


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My Pubcon Austin presentation on using Twitter for Business. March 2011.

My Pubcon Austin presentation on using Twitter for Business. March 2011.

Published in: Business

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  • 1. Twitter in the Real World
    Arnie Kuenn
  • 2. About Your Presenter…
    President of Vertical Measures in Phoenix, AZ
    President of the Arizona Interactive Marketing Assoc.
    Instructor for the Content Marketing Institute
    Author of the book…
    Available April, 2011
    Twitter: @ArnieK#Pubcon
  • 3. Real World Usage of Twitter
    Build Links to Content
    Promote Events
    Build Brand Awareness
    Obtain New Clients
    Twitter: @ArnieK #Pubcon
  • 4. Why Bother with Twitter?
    In a study by Chadwick Martin Bailey, it was found:
    60% of Facebook fans and 79% of Twitter followers are more likely to recommend those brands since becoming a fan or follower
    51% of Facebook fans and 67% of Twitter followers are more likely to buy from bands they associate with online
    Twitter: @ArnieK #Pubcon
  • 5. Twitter to Build Links to Content
    Promote the content you already have, and not just blog posts…
    Videos, webinars, images, whitepapers, free guides, product pages, etc.
    You can even use RSS feeds for your content to Tweet
    Off-site content too! --------->
    Google & Bing say social signals are being used in search rankings
    Twitter: @ArnieK #Pubcon
  • 6. Twitter to Promote Events
    Twitter: @ArnieK #Pubcon
  • 7. Build Brand Awareness
    Create fun content when you can
    Take quick picture or video & tweet it!
    Share personal anecdotes when possible
    Remind people: there is an actual person behind your Twitter account!
    Ask Questions
    Encourage interaction
    Twitter: @ArnieK #Pubcon
  • 8. Obtain New Clients (@VerticalMeasure)
    We can directly account for more than $50,000 in new business as a result of our Twitter efforts.
    Twitter: @ArnieK #Pubcon
  • 9. New Customers (@AJBombers)
    Milwaukee restaurant formed a community by publishing specials & answering customer questions
    Have more than 12,000 followers
    Estimate 75 percent of customers are Twitter followers
    Treat everyone on Twitter as if they are regulars
    Allow customers to write their Twitter names on the walls of the restaurant
    Twitter: @ArnieK #Pubcon
  • 10. How Do We Manage Twitter?
    Every employee has a twitter account
    We train our staff and our clients’ staff on how to use Twitter and related tools
    We use HootSuite to manage all of our accounts
    We do schedule Tweets
    No more than an hour per day per person
    Twitter: @ArnieK #Pubcon
  • 11. Measure!
    Measure for successes… and failures
    Know your goals and your audience
    Have a plan & set benchmarks
    Check your rankings, traffic, conversions and other key metrics
    Twitter: @ArnieK #Pubcon
  • 12. Thank You!
    LinkedIn Group