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Social Media for  SEO & Link Building
 

Social Media for SEO & Link Building

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Social media is a great tool for SEO and link building. Learn to use if efficiently and effectively.

Social media is a great tool for SEO and link building. Learn to use if efficiently and effectively.

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    Social Media for  SEO & Link Building Social Media for SEO & Link Building Presentation Transcript

    • Online Marketing Summit
      Phoenix, AZ | May 20, 2010
      Social Media for
      SEO & Link Building
      Arnie Kuenn
      @ArnieK
      President
      Vertical Measures
      1
    • 2
      A Few Quick Questions(Know your audience)
      • How many of you consider yourself pretty good at Social Media?
      • How many of you consider yourself pretty good at SEO?
      • How about Link Building?
      • How many of you are looking for easy ways to get lots of business from your website?
      Twitter: @ArnieK @VerticalMeasure#OMSPHX
    • 3
      My Background
      (Know your presenter)
      • Internet marketing for 12+ years
      • Formed Vertical Measures 4 years ago
      • Primarily an Internet marketing company but specialize in link building.
      • We have 80+ clients from all around the world
      Twitter: @ArnieK @VerticalMeasure#OMSPHX
    • When someone types a keyword into the search box, there are only two possible outcomes:
      They will find you.
      They will find your competitor.
      4
      Optimizing for Search is Critical
      Twitter: @ArnieK @VerticalMeasure#OMSPHX
    • 5
      Search Engine Results Page
      Indented Listing
      Local Listing
      Twitter: @ArnieK @VerticalMeasure#OMSPHX
    • 6
      Why Care About Search?
      • The #1 position will get clicked 43% of the time!
      • Natural search results receive many more clicks than paid search
      • Your customers are looking for you online (directions, phone #, products, services, etc.)
      • eye doctor, massage, plumbing, Sedona hotels, HDMI cable, Alaska fishing…
      Source: Did-it, Enquiro, and Eyetools.
      Twitter: @ArnieK @VerticalMeasure#OMSPHX
      • Organic search traffic can be so valuable, it can sustain an entire business, even locally.
      • Organic search rankings are something you can work to influence, but ultimately you do not control them. The search engine algorithms make that call.
      7
      Search Marketing Reality
      Twitter: @ArnieK @VerticalMeasure#OMSPHX
    • 8
      How Does it Work Today?
      Bot or Spider
      Twitter: @ArnieK @VerticalMeasure#OMSPHX
    • 9
      What Does It Look For?
      Title tag
      URL
      H1 tag
      Content
      Bold
      Meta Description
      Award winning SEO Link Building Services. Vertical Measures is a reputable, USA Internet marketing company helping businesses get more website traffic thru higher search engine rankings, link building, social media, local search, and search engine optimization.
      Twitter: @ArnieK @VerticalMeasure#OMSPHX
    • 10
      Search Engine Results
      Indented Listing
      Twitter: @ArnieK @VerticalMeasure#OMSPHX
    • 11
      Biggest Factor is Links to You!
      The best links:
      • Are from trusted sites
      • Determined editorially
      • Have keywords in their link
      • Are from many different websites
      Twitter: @ArnieK @VerticalMeasure#OMSPHX
    • 12
      Where Do You Get Links?
      • Internal links (from content)
      • Friends & family
      • Associations (donations)
      • Clients & Suppliers
      • Business Directories
      • Blogs or Articles
      • Press Releases
      • Social Profiles
      • Twitter, LinkedIn, Naymz, Google,
      • 123People, Businessweek, etc.
      Twitter: @ArnieK @VerticalMeasure#OMSPHX
    • 13
      It All Starts with Great Content
      • Buyers need content that makes them smarter and more knowledgeable. Businesses that provide that content will win.
      • Build content around your keywords
      • Add real value to the reader
      • Unique
      • Informative
      • Entertaining
      • Who do you link to from the content?
      • Good neighbors
      • It’s your reputation
      • Get links back!
      Twitter: @ArnieK @VerticalMeasure#OMSPHX
    • 14
      You Are Now a Publisher!
      • Organizations are just now beginning to understand that, along with the products and services, one of their core products is information.
      • If you have a website, understand that you are now a publisher.
      • Provide relevant content that gives solutions to some of the toughest problems your customers are facing.
      • Customers start relying on you for your expertise as you become the trusted solution in your industry.
      • Today’s marketing is now about online content & publishing
      Twitter: @ArnieK @VerticalMeasure#OMSPHX
    • 15
      Some Content Ideas
      A Blog
      White Paper Series
      eBooks    
      Case Studies
      Interviews
      Infographics
      News Releases
      Contests
      eNewsletters
      Community Forums
      Podcasts
      Videos 
      Webcasts/Webinars
      Twitter: @ArnieK @VerticalMeasure#OMSPHX
    • 16
      You Must Have a Blog
      Company Blogs:
      • Gives you a vehicle to post new content
      • Allows for internal linking
      • Keeps the search engines coming back – have 434% more indexed pages
      • Have 2X as many backlinks
      • Your site gets 55% more traffic
      Twitter: @ArnieK @VerticalMeasure#OMSPHX
    • 17
      And What About Social Media?
      • Understand who your customer is and where they are online.
      • Develop consistent, relevant content in multiple channels.
      • Let go of all control. Let your ideas spread.
      • People share your ideas, link to your content.
      • Content is found through social media and search engines (YouTube, Twitter & Facebook)
      Twitter: @ArnieK @VerticalMeasure#OMSPHX
    • 18
      Staggering Statistics
      • Over 175 million users log into Facebook every 24 hours
      • There are more than 3.5 billion pieces of content shared each week on Facebook
      • Twitter now has more than 75 million user accounts
      • 600 tweets are produced every second
      • Over 60 million people are on LinkedIn
      Twitter: @ArnieK @VerticalMeasure#OMSPHX
    • 19
      How Does Social Influence Links?
      • Real-time links (Twitter & Facebook)
      • Social news links (Digg, Reddit, Delicious)
      • Can influence the actual rankings for your website
      • Provide Backlinks (but short term value)
      • Mentions & Signals
      Twitter: @ArnieK @VerticalMeasure#OMSPHX
    • 20
      Source http://www.dailybloggr.com/social-media-cheat-sheet.gif
      Twitter: @ArnieK @VerticalMeasure#OMSPHX
    • 21
      Get Started: Figure Out Who Your Audience Is
      Source: http://images.businessweek.com/mz/07/24/0724_6insiid_a.gif
      Twitter: @ArnieK @VerticalMeasure#OMSPHX
    • 5/14/2010
      22
    • 23
      Twitter: @ArnieK @VerticalMeasure#OMSPHX
    • 24
      Conclusion
      • Create great content for your website visitors and link partners
      • Optimize your webpages for Google & Google Places
      • Promote your content via Social Media (Twitter, Facebook, YouTube, etc.)
      • Go to local events to learn more and network with good people (AZIMA, AMA, SMAZ, SEMPOAZ)
      Twitter: @ArnieK @VerticalMeasure#OMSPHX
    • 25
      Good Resources
      • SEO Guide
      • http://www.searchengineguide.com/stoney-degeyter/seo-101-everything-you-need-to-know-abou.php
      • SEO Educational Videos:
      • http://www.verticalmeasures.com/resources/seo-tutorial-videos/
      • Online Marketing & Related Webinars:
      • http://www.verticalmeasures.com/webinars/
      Twitter: @ArnieK @VerticalMeasure#OMSPHX
    • Contact Information
      • 888-476-1881
      • Facebook.Com/VerticalMeasures
      • LinkedIn.Com/In/ArnieKuenn
      • Join Our LinkedIn Group: Vertical Measures
      • www.verticalmeasures.com
      26
      Questions?
      It’s Link Exchange Time!
      Twitter: @ArnieK @VerticalMeasure#OMSPHX
      • Services (accounting, legal, employment)
      • Ecommerce (selling lots of products)
      • Agencies (SEO, interactive, PR)
      • Education (private, public, career)
      • Financial (mortgage, real estate, banking)
      • Other industries?
      5/14/2010
      27
      Link Exchange
    • 28
      Thank You
      Visit
      www.onlinemarketingsummit.com
      for more information
      Follow us @OMSummit