Social Media for  SEO & Link Building
Upcoming SlideShare
Loading in...5
×

Like this? Share it with your network

Share

Social Media for SEO & Link Building

  • 1,054 views
Uploaded on

Social media is a great tool for SEO and link building. Learn to use if efficiently and effectively.

Social media is a great tool for SEO and link building. Learn to use if efficiently and effectively.

More in: Technology
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Be the first to comment
    Be the first to like this
No Downloads

Views

Total Views
1,054
On Slideshare
1,053
From Embeds
1
Number of Embeds
1

Actions

Shares
Downloads
17
Comments
0
Likes
0

Embeds 1

http://www.slideshare.net 1

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
    No notes for slide

Transcript

  • 1. Online Marketing Summit
    Phoenix, AZ | May 20, 2010
    Social Media for
    SEO & Link Building
    Arnie Kuenn
    @ArnieK
    President
    Vertical Measures
    1
  • 2. 2
    A Few Quick Questions(Know your audience)
    • How many of you consider yourself pretty good at Social Media?
    • 3. How many of you consider yourself pretty good at SEO?
    • 4. How about Link Building?
    • 5. How many of you are looking for easy ways to get lots of business from your website?
    Twitter: @ArnieK @VerticalMeasure#OMSPHX
  • 6. 3
    My Background
    (Know your presenter)
    • Internet marketing for 12+ years
    • 7. Formed Vertical Measures 4 years ago
    • 8. Primarily an Internet marketing company but specialize in link building.
    • 9. We have 80+ clients from all around the world
    Twitter: @ArnieK @VerticalMeasure#OMSPHX
  • 10. When someone types a keyword into the search box, there are only two possible outcomes:
    They will find you.
    They will find your competitor.
    4
    Optimizing for Search is Critical
    Twitter: @ArnieK @VerticalMeasure#OMSPHX
  • 11. 5
    Search Engine Results Page
    Indented Listing
    Local Listing
    Twitter: @ArnieK @VerticalMeasure#OMSPHX
  • 12. 6
    Why Care About Search?
    • The #1 position will get clicked 43% of the time!
    • 13. Natural search results receive many more clicks than paid search
    • 14. Your customers are looking for you online (directions, phone #, products, services, etc.)
    • 15. eye doctor, massage, plumbing, Sedona hotels, HDMI cable, Alaska fishing…
    Source: Did-it, Enquiro, and Eyetools.
    Twitter: @ArnieK @VerticalMeasure#OMSPHX
  • 16.
    • Organic search traffic can be so valuable, it can sustain an entire business, even locally.
    • 17. Organic search rankings are something you can work to influence, but ultimately you do not control them. The search engine algorithms make that call.
    7
    Search Marketing Reality
    Twitter: @ArnieK @VerticalMeasure#OMSPHX
  • 18. 8
    How Does it Work Today?
    Bot or Spider
    Twitter: @ArnieK @VerticalMeasure#OMSPHX
  • 19. 9
    What Does It Look For?
    Title tag
    URL
    H1 tag
    Content
    Bold
    Meta Description
    Award winning SEO Link Building Services. Vertical Measures is a reputable, USA Internet marketing company helping businesses get more website traffic thru higher search engine rankings, link building, social media, local search, and search engine optimization.
    Twitter: @ArnieK @VerticalMeasure#OMSPHX
  • 20. 10
    Search Engine Results
    Indented Listing
    Twitter: @ArnieK @VerticalMeasure#OMSPHX
  • 21. 11
    Biggest Factor is Links to You!
    The best links:
    • Are from trusted sites
    • 22. Determined editorially
    • 23. Have keywords in their link
    • 24. Are from many different websites
    Twitter: @ArnieK @VerticalMeasure#OMSPHX
  • 25. 12
    Where Do You Get Links?
    • Internal links (from content)
    • 26. Friends & family
    • 27. Associations (donations)
    • 28. Clients & Suppliers
    • 29. Business Directories
    • 30. Blogs or Articles
    • 31. Press Releases
    • 32. Social Profiles
    • 33. Twitter, LinkedIn, Naymz, Google,
    • 34. 123People, Businessweek, etc.
    Twitter: @ArnieK @VerticalMeasure#OMSPHX
  • 35. 13
    It All Starts with Great Content
    • Buyers need content that makes them smarter and more knowledgeable. Businesses that provide that content will win.
    • 36. Build content around your keywords
    • 37. Add real value to the reader
    • 38. Unique
    • 39. Informative
    • 40. Entertaining
    • 41. Who do you link to from the content?
    • 42. Good neighbors
    • 43. It’s your reputation
    • 44. Get links back!
    Twitter: @ArnieK @VerticalMeasure#OMSPHX
  • 45. 14
    You Are Now a Publisher!
    • Organizations are just now beginning to understand that, along with the products and services, one of their core products is information.
    • 46. If you have a website, understand that you are now a publisher.
    • 47. Provide relevant content that gives solutions to some of the toughest problems your customers are facing.
    • 48. Customers start relying on you for your expertise as you become the trusted solution in your industry.
    • 49. Today’s marketing is now about online content & publishing
    Twitter: @ArnieK @VerticalMeasure#OMSPHX
  • 50. 15
    Some Content Ideas
    A Blog
    White Paper Series
    eBooks    
    Case Studies
    Interviews
    Infographics
    News Releases
    Contests
    eNewsletters
    Community Forums
    Podcasts
    Videos 
    Webcasts/Webinars
    Twitter: @ArnieK @VerticalMeasure#OMSPHX
  • 51. 16
    You Must Have a Blog
    Company Blogs:
    • Gives you a vehicle to post new content
    • 52. Allows for internal linking
    • 53. Keeps the search engines coming back – have 434% more indexed pages
    • 54. Have 2X as many backlinks
    • 55. Your site gets 55% more traffic
    Twitter: @ArnieK @VerticalMeasure#OMSPHX
  • 56. 17
    And What About Social Media?
    • Understand who your customer is and where they are online.
    • 57. Develop consistent, relevant content in multiple channels.
    • 58. Let go of all control. Let your ideas spread.
    • 59. People share your ideas, link to your content.
    • 60. Content is found through social media and search engines (YouTube, Twitter & Facebook)
    Twitter: @ArnieK @VerticalMeasure#OMSPHX
  • 61. 18
    Staggering Statistics
    • Over 175 million users log into Facebook every 24 hours
    • 62. There are more than 3.5 billion pieces of content shared each week on Facebook
    • 63. Twitter now has more than 75 million user accounts
    • 64. 600 tweets are produced every second
    • 65. Over 60 million people are on LinkedIn
    Twitter: @ArnieK @VerticalMeasure#OMSPHX
  • 66. 19
    How Does Social Influence Links?
    • Real-time links (Twitter & Facebook)
    • 67. Social news links (Digg, Reddit, Delicious)
    • 68. Can influence the actual rankings for your website
    • 69. Provide Backlinks (but short term value)
    • 70. Mentions & Signals
    Twitter: @ArnieK @VerticalMeasure#OMSPHX
  • 71. 20
    Source http://www.dailybloggr.com/social-media-cheat-sheet.gif
    Twitter: @ArnieK @VerticalMeasure#OMSPHX
  • 72. 21
    Get Started: Figure Out Who Your Audience Is
    Source: http://images.businessweek.com/mz/07/24/0724_6insiid_a.gif
    Twitter: @ArnieK @VerticalMeasure#OMSPHX
  • 73. 5/14/2010
    22
  • 74. 23
    Twitter: @ArnieK @VerticalMeasure#OMSPHX
  • 75. 24
    Conclusion
    • Create great content for your website visitors and link partners
    • 76. Optimize your webpages for Google & Google Places
    • 77. Promote your content via Social Media (Twitter, Facebook, YouTube, etc.)
    • 78. Go to local events to learn more and network with good people (AZIMA, AMA, SMAZ, SEMPOAZ)
    Twitter: @ArnieK @VerticalMeasure#OMSPHX
  • 79. 25
    Good Resources
    • SEO Guide
    • 80. http://www.searchengineguide.com/stoney-degeyter/seo-101-everything-you-need-to-know-abou.php
    • 81. SEO Educational Videos:
    • 82. http://www.verticalmeasures.com/resources/seo-tutorial-videos/
    • 83. Online Marketing & Related Webinars:
    • 84. http://www.verticalmeasures.com/webinars/
    Twitter: @ArnieK @VerticalMeasure#OMSPHX
  • 85. Contact Information
    • 888-476-1881
    • 86. Facebook.Com/VerticalMeasures
    • 87. LinkedIn.Com/In/ArnieKuenn
    • 88. Join Our LinkedIn Group: Vertical Measures
    • 89. www.verticalmeasures.com
    26
    Questions?
    It’s Link Exchange Time!
    Twitter: @ArnieK @VerticalMeasure#OMSPHX
  • 90.
    • Services (accounting, legal, employment)
    • 91. Ecommerce (selling lots of products)
    • 92. Agencies (SEO, interactive, PR)
    • 93. Education (private, public, career)
    • 94. Financial (mortgage, real estate, banking)
    • 95. Other industries?
    5/14/2010
    27
    Link Exchange
  • 96. 28
    Thank You
    Visit
    www.onlinemarketingsummit.com
    for more information
    Follow us @OMSummit