When someone types a keyword into the search box, there are only two possible outcomes: They will find you. They will find your competitor. 4 Optimizing for Search is Critical Twitter: @ArnieK @VerticalMeasure#OMSPHX
8 How Does it Work Today? Bot or Spider Twitter: @ArnieK @VerticalMeasure#OMSPHX
9 What Does It Look For? Title tag URL H1 tag Content Bold Meta Description Award winning SEO Link Building Services. Vertical Measures is a reputable, USA Internet marketing company helping businesses get more website traffic thru higher search engine rankings, link building, social media, local search, and search engine optimization. Twitter: @ArnieK @VerticalMeasure#OMSPHX
Organizations are just now beginning to understand that, along with the products and services, one of their core products is information.
If you have a website, understand that you are now a publisher.
Provide relevant content that gives solutions to some of the toughest problems your customers are facing.
Customers start relying on you for your expertise as you become the trusted solution in your industry.
Today’s marketing is now about online content & publishing
Twitter: @ArnieK @VerticalMeasure#OMSPHX
15 Some Content Ideas A Blog White Paper Series eBooks Case Studies Interviews Infographics News Releases Contests eNewsletters Community Forums Podcasts Videos Webcasts/Webinars Twitter: @ArnieK @VerticalMeasure#OMSPHX