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Social Media for  SEO & Link Building
Social Media for  SEO & Link Building
Social Media for  SEO & Link Building
Social Media for  SEO & Link Building
Social Media for  SEO & Link Building
Social Media for  SEO & Link Building
Social Media for  SEO & Link Building
Social Media for  SEO & Link Building
Social Media for  SEO & Link Building
Social Media for  SEO & Link Building
Social Media for  SEO & Link Building
Social Media for  SEO & Link Building
Social Media for  SEO & Link Building
Social Media for  SEO & Link Building
Social Media for  SEO & Link Building
Social Media for  SEO & Link Building
Social Media for  SEO & Link Building
Social Media for  SEO & Link Building
Social Media for  SEO & Link Building
Social Media for  SEO & Link Building
Social Media for  SEO & Link Building
Social Media for  SEO & Link Building
Social Media for  SEO & Link Building
Social Media for  SEO & Link Building
Social Media for  SEO & Link Building
Social Media for  SEO & Link Building
Social Media for  SEO & Link Building
Social Media for  SEO & Link Building
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Social Media for SEO & Link Building

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Social media is a great tool for SEO and link building. Learn to use if efficiently and effectively.

Social media is a great tool for SEO and link building. Learn to use if efficiently and effectively.

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  • 1. Online Marketing Summit<br />Phoenix, AZ | May 20, 2010<br />Social Media for <br />SEO &amp; Link Building<br />Arnie Kuenn<br />@ArnieK<br />President<br />Vertical Measures<br />1<br />
  • 2. 2<br />A Few Quick Questions(Know your audience)<br /><ul><li>How many of you consider yourself pretty good at Social Media?
  • 3. How many of you consider yourself pretty good at SEO?
  • 4. How about Link Building?
  • 5. How many of you are looking for easy ways to get lots of business from your website?</li></ul>Twitter: @ArnieK @VerticalMeasure#OMSPHX<br />
  • 6. 3<br />My Background<br />(Know your presenter)<br /><ul><li>Internet marketing for 12+ years
  • 7. Formed Vertical Measures 4 years ago
  • 8. Primarily an Internet marketing company but specialize in link building.
  • 9. We have 80+ clients from all around the world</li></ul>Twitter: @ArnieK @VerticalMeasure#OMSPHX<br />
  • 10. When someone types a keyword into the search box, there are only two possible outcomes:<br />They will find you.<br />They will find your competitor.<br />4<br />Optimizing for Search is Critical<br />Twitter: @ArnieK @VerticalMeasure#OMSPHX<br />
  • 11. 5<br />Search Engine Results Page<br />Indented Listing<br />Local Listing<br />Twitter: @ArnieK @VerticalMeasure#OMSPHX<br />
  • 12. 6<br />Why Care About Search?<br /><ul><li>The #1 position will get clicked 43% of the time!
  • 13. Natural search results receive many more clicks than paid search
  • 14. Your customers are looking for you online (directions, phone #, products, services, etc.)
  • 15. eye doctor, massage, plumbing, Sedona hotels, HDMI cable, Alaska fishing…</li></ul>Source: Did-it, Enquiro, and Eyetools.<br />Twitter: @ArnieK @VerticalMeasure#OMSPHX<br />
  • 16. <ul><li>Organic search traffic can be so valuable, it can sustain an entire business, even locally.
  • 17. Organic search rankings are something you can work to influence, but ultimately you do not control them. The search engine algorithms make that call.</li></ul>7<br />Search Marketing Reality<br />Twitter: @ArnieK @VerticalMeasure#OMSPHX<br />
  • 18. 8<br />How Does it Work Today?<br />Bot or Spider<br />Twitter: @ArnieK @VerticalMeasure#OMSPHX<br />
  • 19. 9<br />What Does It Look For?<br />Title tag<br />URL<br />H1 tag<br />Content<br />Bold<br />Meta Description<br />Award winning SEO Link Building Services. Vertical Measures is a reputable, USA Internet marketing company helping businesses get more website traffic thru higher search engine rankings, link building, social media, local search, and search engine optimization. <br />Twitter: @ArnieK @VerticalMeasure#OMSPHX<br />
  • 20. 10<br />Search Engine Results<br />Indented Listing<br />Twitter: @ArnieK @VerticalMeasure#OMSPHX<br />
  • 21. 11<br />Biggest Factor is Links to You!<br />The best links:<br /><ul><li>Are from trusted sites
  • 22. Determined editorially
  • 23. Have keywords in their link
  • 24. Are from many different websites</li></ul>Twitter: @ArnieK @VerticalMeasure#OMSPHX<br />
  • 25. 12<br />Where Do You Get Links?<br /><ul><li>Internal links (from content)
  • 26. Friends &amp; family
  • 27. Associations (donations)
  • 28. Clients &amp; Suppliers
  • 29. Business Directories
  • 30. Blogs or Articles
  • 31. Press Releases
  • 32. Social Profiles
  • 33. Twitter, LinkedIn, Naymz, Google,
  • 34. 123People, Businessweek, etc.</li></ul>Twitter: @ArnieK @VerticalMeasure#OMSPHX<br />
  • 35. 13<br />It All Starts with Great Content<br /><ul><li>Buyers need content that makes them smarter and more knowledgeable. Businesses that provide that content will win.
  • 36. Build content around your keywords
  • 37. Add real value to the reader
  • 38. Unique
  • 39. Informative
  • 40. Entertaining
  • 41. Who do you link to from the content?
  • 42. Good neighbors
  • 43. It’s your reputation
  • 44. Get links back!</li></ul>Twitter: @ArnieK @VerticalMeasure#OMSPHX<br />
  • 45. 14<br />You Are Now a Publisher!<br /><ul><li>Organizations are just now beginning to understand that, along with the products and services, one of their core products is information.
  • 46. If you have a website, understand that you are now a publisher.
  • 47. Provide relevant content that gives solutions to some of the toughest problems your customers are facing.
  • 48. Customers start relying on you for your expertise as you become the trusted solution in your industry.
  • 49. Today’s marketing is now about online content &amp; publishing</li></ul>Twitter: @ArnieK @VerticalMeasure#OMSPHX<br />
  • 50. 15<br />Some Content Ideas<br />A Blog<br />White Paper Series<br />eBooks     <br />Case Studies<br />Interviews<br />Infographics<br />News Releases<br />Contests<br />eNewsletters<br />Community Forums<br />Podcasts<br />Videos  <br />Webcasts/Webinars<br />Twitter: @ArnieK @VerticalMeasure#OMSPHX<br />
  • 51. 16<br />You Must Have a Blog<br />Company Blogs:<br /><ul><li> Gives you a vehicle to post new content
  • 52. Allows for internal linking
  • 53. Keeps the search engines coming back – have 434% more indexed pages
  • 54. Have 2X as many backlinks
  • 55. Your site gets 55% more traffic</li></ul>Twitter: @ArnieK @VerticalMeasure#OMSPHX<br />
  • 56. 17<br />And What About Social Media?<br /><ul><li>Understand who your customer is and where they are online.
  • 57. Develop consistent, relevant content in multiple channels.
  • 58. Let go of all control. Let your ideas spread.
  • 59. People share your ideas, link to your content.
  • 60. Content is found through social media and search engines (YouTube, Twitter &amp; Facebook)</li></ul>Twitter: @ArnieK @VerticalMeasure#OMSPHX<br />
  • 61. 18<br />Staggering Statistics<br /><ul><li>Over 175 million users log into Facebook every 24 hours
  • 62. There are more than 3.5 billion pieces of content shared each week on Facebook
  • 63. Twitter now has more than 75 million user accounts
  • 64. 600 tweets are produced every second
  • 65. Over 60 million people are on LinkedIn</li></ul>Twitter: @ArnieK @VerticalMeasure#OMSPHX<br />
  • 66. 19<br />How Does Social Influence Links?<br /><ul><li>Real-time links (Twitter &amp; Facebook)
  • 67. Social news links (Digg, Reddit, Delicious)
  • 68. Can influence the actual rankings for your website
  • 69. Provide Backlinks (but short term value)
  • 70. Mentions &amp; Signals</li></ul>Twitter: @ArnieK @VerticalMeasure#OMSPHX<br />
  • 71. 20<br />Source http://www.dailybloggr.com/social-media-cheat-sheet.gif<br />Twitter: @ArnieK @VerticalMeasure#OMSPHX<br />
  • 72. 21<br />Get Started: Figure Out Who Your Audience Is<br />Source: http://images.businessweek.com/mz/07/24/0724_6insiid_a.gif<br />Twitter: @ArnieK @VerticalMeasure#OMSPHX<br />
  • 73. 5/14/2010<br />22<br />
  • 74. 23<br />Twitter: @ArnieK @VerticalMeasure#OMSPHX<br />
  • 75. 24<br />Conclusion<br /><ul><li>Create great content for your website visitors and link partners
  • 76. Optimize your webpages for Google &amp; Google Places
  • 77. Promote your content via Social Media (Twitter, Facebook, YouTube, etc.)
  • 78. Go to local events to learn more and network with good people (AZIMA, AMA, SMAZ, SEMPOAZ)</li></ul>Twitter: @ArnieK @VerticalMeasure#OMSPHX<br />
  • 79. 25<br />Good Resources<br /><ul><li>SEO Guide
  • 80. http://www.searchengineguide.com/stoney-degeyter/seo-101-everything-you-need-to-know-abou.php
  • 81. SEO Educational Videos:
  • 82. http://www.verticalmeasures.com/resources/seo-tutorial-videos/
  • 83. Online Marketing &amp; Related Webinars:
  • 84. http://www.verticalmeasures.com/webinars/</li></ul>Twitter: @ArnieK @VerticalMeasure#OMSPHX<br />
  • 85. Contact Information<br /><ul><li>888-476-1881
  • 86. Facebook.Com/VerticalMeasures
  • 87. LinkedIn.Com/In/ArnieKuenn
  • 88. Join Our LinkedIn Group: Vertical Measures
  • 89. www.verticalmeasures.com</li></ul>26<br />Questions?<br />It’s Link Exchange Time!<br />Twitter: @ArnieK @VerticalMeasure#OMSPHX<br />
  • 90. <ul><li>Services (accounting, legal, employment)
  • 91. Ecommerce (selling lots of products)
  • 92. Agencies (SEO, interactive, PR)
  • 93. Education (private, public, career)
  • 94. Financial (mortgage, real estate, banking)
  • 95. Other industries?</li></ul>5/14/2010<br />27<br />Link Exchange<br />
  • 96. 28<br />Thank You<br />Visit<br />www.onlinemarketingsummit.com<br />for more information<br /> Follow us @OMSummit<br />

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