Social Media for  SEO & Link Building
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Social Media for SEO & Link Building

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Social media is a great tool for SEO and link building. Learn to use if efficiently and effectively.

Social media is a great tool for SEO and link building. Learn to use if efficiently and effectively.

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Social Media for  SEO & Link Building Social Media for SEO & Link Building Presentation Transcript

  • Online Marketing Summit
    Phoenix, AZ | May 20, 2010
    Social Media for
    SEO & Link Building
    Arnie Kuenn
    @ArnieK
    President
    Vertical Measures
    1
  • 2
    A Few Quick Questions(Know your audience)
    • How many of you consider yourself pretty good at Social Media?
    • How many of you consider yourself pretty good at SEO?
    • How about Link Building?
    • How many of you are looking for easy ways to get lots of business from your website?
    Twitter: @ArnieK @VerticalMeasure#OMSPHX
  • 3
    My Background
    (Know your presenter)
    • Internet marketing for 12+ years
    • Formed Vertical Measures 4 years ago
    • Primarily an Internet marketing company but specialize in link building.
    • We have 80+ clients from all around the world
    Twitter: @ArnieK @VerticalMeasure#OMSPHX
  • When someone types a keyword into the search box, there are only two possible outcomes:
    They will find you.
    They will find your competitor.
    4
    Optimizing for Search is Critical
    Twitter: @ArnieK @VerticalMeasure#OMSPHX
  • 5
    Search Engine Results Page
    Indented Listing
    Local Listing
    Twitter: @ArnieK @VerticalMeasure#OMSPHX
  • 6
    Why Care About Search?
    • The #1 position will get clicked 43% of the time!
    • Natural search results receive many more clicks than paid search
    • Your customers are looking for you online (directions, phone #, products, services, etc.)
    • eye doctor, massage, plumbing, Sedona hotels, HDMI cable, Alaska fishing…
    Source: Did-it, Enquiro, and Eyetools.
    Twitter: @ArnieK @VerticalMeasure#OMSPHX
    • Organic search traffic can be so valuable, it can sustain an entire business, even locally.
    • Organic search rankings are something you can work to influence, but ultimately you do not control them. The search engine algorithms make that call.
    7
    Search Marketing Reality
    Twitter: @ArnieK @VerticalMeasure#OMSPHX
  • 8
    How Does it Work Today?
    Bot or Spider
    Twitter: @ArnieK @VerticalMeasure#OMSPHX
  • 9
    What Does It Look For?
    Title tag
    URL
    H1 tag
    Content
    Bold
    Meta Description
    Award winning SEO Link Building Services. Vertical Measures is a reputable, USA Internet marketing company helping businesses get more website traffic thru higher search engine rankings, link building, social media, local search, and search engine optimization.
    Twitter: @ArnieK @VerticalMeasure#OMSPHX
  • 10
    Search Engine Results
    Indented Listing
    Twitter: @ArnieK @VerticalMeasure#OMSPHX
  • 11
    Biggest Factor is Links to You!
    The best links:
    • Are from trusted sites
    • Determined editorially
    • Have keywords in their link
    • Are from many different websites
    Twitter: @ArnieK @VerticalMeasure#OMSPHX
  • 12
    Where Do You Get Links?
    • Internal links (from content)
    • Friends & family
    • Associations (donations)
    • Clients & Suppliers
    • Business Directories
    • Blogs or Articles
    • Press Releases
    • Social Profiles
    • Twitter, LinkedIn, Naymz, Google,
    • 123People, Businessweek, etc.
    Twitter: @ArnieK @VerticalMeasure#OMSPHX
  • 13
    It All Starts with Great Content
    • Buyers need content that makes them smarter and more knowledgeable. Businesses that provide that content will win.
    • Build content around your keywords
    • Add real value to the reader
    • Unique
    • Informative
    • Entertaining
    • Who do you link to from the content?
    • Good neighbors
    • It’s your reputation
    • Get links back!
    Twitter: @ArnieK @VerticalMeasure#OMSPHX
  • 14
    You Are Now a Publisher!
    • Organizations are just now beginning to understand that, along with the products and services, one of their core products is information.
    • If you have a website, understand that you are now a publisher.
    • Provide relevant content that gives solutions to some of the toughest problems your customers are facing.
    • Customers start relying on you for your expertise as you become the trusted solution in your industry.
    • Today’s marketing is now about online content & publishing
    Twitter: @ArnieK @VerticalMeasure#OMSPHX
  • 15
    Some Content Ideas
    A Blog
    White Paper Series
    eBooks    
    Case Studies
    Interviews
    Infographics
    News Releases
    Contests
    eNewsletters
    Community Forums
    Podcasts
    Videos 
    Webcasts/Webinars
    Twitter: @ArnieK @VerticalMeasure#OMSPHX
  • 16
    You Must Have a Blog
    Company Blogs:
    • Gives you a vehicle to post new content
    • Allows for internal linking
    • Keeps the search engines coming back – have 434% more indexed pages
    • Have 2X as many backlinks
    • Your site gets 55% more traffic
    Twitter: @ArnieK @VerticalMeasure#OMSPHX
  • 17
    And What About Social Media?
    • Understand who your customer is and where they are online.
    • Develop consistent, relevant content in multiple channels.
    • Let go of all control. Let your ideas spread.
    • People share your ideas, link to your content.
    • Content is found through social media and search engines (YouTube, Twitter & Facebook)
    Twitter: @ArnieK @VerticalMeasure#OMSPHX
  • 18
    Staggering Statistics
    • Over 175 million users log into Facebook every 24 hours
    • There are more than 3.5 billion pieces of content shared each week on Facebook
    • Twitter now has more than 75 million user accounts
    • 600 tweets are produced every second
    • Over 60 million people are on LinkedIn
    Twitter: @ArnieK @VerticalMeasure#OMSPHX
  • 19
    How Does Social Influence Links?
    • Real-time links (Twitter & Facebook)
    • Social news links (Digg, Reddit, Delicious)
    • Can influence the actual rankings for your website
    • Provide Backlinks (but short term value)
    • Mentions & Signals
    Twitter: @ArnieK @VerticalMeasure#OMSPHX
  • 20
    Source http://www.dailybloggr.com/social-media-cheat-sheet.gif
    Twitter: @ArnieK @VerticalMeasure#OMSPHX
  • 21
    Get Started: Figure Out Who Your Audience Is
    Source: http://images.businessweek.com/mz/07/24/0724_6insiid_a.gif
    Twitter: @ArnieK @VerticalMeasure#OMSPHX
  • 5/14/2010
    22
  • 23
    Twitter: @ArnieK @VerticalMeasure#OMSPHX
  • 24
    Conclusion
    • Create great content for your website visitors and link partners
    • Optimize your webpages for Google & Google Places
    • Promote your content via Social Media (Twitter, Facebook, YouTube, etc.)
    • Go to local events to learn more and network with good people (AZIMA, AMA, SMAZ, SEMPOAZ)
    Twitter: @ArnieK @VerticalMeasure#OMSPHX
  • 25
    Good Resources
    • SEO Guide
    • http://www.searchengineguide.com/stoney-degeyter/seo-101-everything-you-need-to-know-abou.php
    • SEO Educational Videos:
    • http://www.verticalmeasures.com/resources/seo-tutorial-videos/
    • Online Marketing & Related Webinars:
    • http://www.verticalmeasures.com/webinars/
    Twitter: @ArnieK @VerticalMeasure#OMSPHX
  • Contact Information
    • 888-476-1881
    • Facebook.Com/VerticalMeasures
    • LinkedIn.Com/In/ArnieKuenn
    • Join Our LinkedIn Group: Vertical Measures
    • www.verticalmeasures.com
    26
    Questions?
    It’s Link Exchange Time!
    Twitter: @ArnieK @VerticalMeasure#OMSPHX
    • Services (accounting, legal, employment)
    • Ecommerce (selling lots of products)
    • Agencies (SEO, interactive, PR)
    • Education (private, public, career)
    • Financial (mortgage, real estate, banking)
    • Other industries?
    5/14/2010
    27
    Link Exchange
  • 28
    Thank You
    Visit
    www.onlinemarketingsummit.com
    for more information
    Follow us @OMSummit