Link Building

Link Building And How To Get Them…

What Is A Link?

“ A link is a word, phrase, or image that you can click on to jump to a new document or a new section within the current document.”

- TechTerms.com

A Link on a Web Page

Why Do You Want One Way Links? “ Correspond with webmasters and other content providers and build rich linkages between related pages.” - Quote from Yahoo's website

“ Google interprets a link from page A to page B as a vote, by page A, for page B. But, Google looks at considerably more than the sheer volume of votes, or links a page receives; for example, it also analyzes the page that casts the vote. Votes cast by pages that are themselves "important" weigh more heavily and help to make other pages "important."” - Quote from Google’s website

The 5 Most Important Factors For Inbound Links Rank Factor Leading To High Search Ranking #5 Number of links (quantity) #4 Title keywords on the inbound link page #3 Anchor keywords on the inbound link page #2 Relevance of the content on the inbound link page #1 Quality of the inbound link

The Value of Links to Search Engines

Links are more likely to boost your rankings if they are:

One way (not reciprocal)

From a relevant source (website/blog with similar subject matter)

From a quality source (website/blog that is optimized, offers quality content, and has inbound links)

How To Build Links to Your Site

The experts agree:

Write and distribute unique articles on the web

Write and publish press releases on the web

Write and update a properly optimized blog

Use viral marketing, video blogging, social bookmarking, tagging, and other new media concepts

Develop a consistent link building campaign

Get A Variety of Links To Your Site! Articles Social Sites Press Releases Blog Comments Videos Directories Blog Posts Podcasts Social Bookmarking Related Websites

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