Higher Search Engine Rankings And How To Get Them…

Why Search Engines Are Important Search engines are more popular then yellow pages, experts, and even family members for recommending products and services locally and around the world - Pew Internet & American Life Project Searchers click on organic results 86% of the time 50% of all searchers think that companies with high search engine rankings are the best in their field

Search engines are more popular then yellow pages, experts, and even family members for recommending products and services locally and around the world - Pew Internet & American Life Project

Searchers click on organic results 86% of the time

50% of all searchers think that companies with high search engine rankings are the best in their field

How People Use Search Engines 70% of searchers only look at the first page of search results 45% of users click on the top search result Only 8% of searches go past the 3rd page of results - iProspect Blended Search Results Study (Apr.2008)

70% of searchers only look at the first page of search results

45% of users click on the top search result

Only 8% of searches go past the 3rd page of results

- iProspect Blended Search Results Study (Apr.2008)

How Users View Google Shows the eye movements of Google users - Most searchers focused exclusively on the top few results Very little consideration is given to paid links Enquiro Research Eye Tracking Report II (Nov. 2006)

Shows the eye movements of Google users

- Most searchers focused exclusively on the top few results

Very little consideration is given to paid links

Enquiro Research Eye Tracking Report II (Nov. 2006)

Paid Search Vs. Organic Rankings Paid Search Only 14% of Google searchers click on a paid search link You pay money every time someone clicks on your site Only remains as long as you continue to pay for it Organic Ranking But 86% of Google searchers click on an organic result The clicks are completely free Converts into a sale 30% more often then paid search - Google (Feb. 2008) & SEO Researcher (Sept. 2006)

Paid Search

Only 14% of Google searchers click on a paid search link

You pay money every time someone clicks on your site

Only remains as long as you continue to pay for it

Organic Ranking

But 86% of Google searchers click on an organic result

The clicks are completely free

Converts into a sale 30% more often then paid search

- Google (Feb. 2008) & SEO Researcher (Sept. 2006)

How To Get Top Organic Rankings Four Critical Steps: Use Keyword Research to find the best keywords Optimize your website for search engines Become an authority by adding Quality Content to your website Develop 1-Way, Inbound Links to your website

Four Critical Steps:

Use Keyword Research to find the best keywords

Optimize your website for search engines

Become an authority by adding Quality Content to your website

Develop 1-Way, Inbound Links to your website

The Most Important Factor Is Inbound Links Rank Factor Leading To High Search Ranking #5 Number of links (quantity) #4 Title keywords on the inbound link page #3 Anchor keywords on the inbound link page #2 Relevance of the content on the inbound link page #1 Quality of the inbound link

What Is A Link? “ A link is a word, phrase, or image that you can click on to jump to a new document or a new section within the current document.” - TechTerms.com

“ A link is a word, phrase, or image that you can click on to jump to a new document or a new section within the current document.”

- TechTerms.com

A Link on a Web Page

How To Build Links The experts agree: Write and distribute unique articles on the web Write and publish press releases on the web Write and update a properly optimized blog Use viral marketing, video blogging, social bookmarking, tagging, and other new media concepts Participate in a link building campaign

The experts agree:

Write and distribute unique articles on the web

Write and publish press releases on the web

Write and update a properly optimized blog

Use viral marketing, video blogging, social bookmarking, tagging, and other new media concepts

Participate in a link building campaign

A Variety of One Way Links To You! Articles Social Sites Press Releases Blog Comments Videos Directories Blog Posts Podcasts Social Bookmarking Related Websites

Additional Reading iProspect Blended Search Results Study: http://www.iprospect.com/about/researchstudy_2008_blendedsearchresults.htm What a Top Google Search Ranking Means to Your Bottom Line: http://www.rssray.com/blog/2008/07/14/what-a-top-google-search-ranking-means-to-your-bottom-line-the-value-of-search-engine-optimization/ Link Building Best Practices: http://www.linkbuildingbestpractices.com/ Expert Link Building Services: http://www.VerticalMeasures.com

iProspect Blended Search Results Study: http://www.iprospect.com/about/researchstudy_2008_blendedsearchresults.htm

What a Top Google Search Ranking Means to Your Bottom Line: http://www.rssray.com/blog/2008/07/14/what-a-top-google-search-ranking-means-to-your-bottom-line-the-value-of-search-engine-optimization/

Link Building Best Practices: http://www.linkbuildingbestpractices.com/

Expert Link Building Services: http://www.VerticalMeasures.com