Is Your Website Hurting Your Admission Efforts?<br />Presented by <br />Arnie Kuenn @ArnieK <br />Patty Adams @PattyAZ23<b...
Getting Found Online: Optimizing for Search is Critical<br />When someone types a keyword into the search box, there are o...
Search Marketing Reality<br />Organic search traffic can be so valuable, it can sustain an entire business.<br />Organic s...
Why Invest In Search?<br /><ul><li>95% of searchers do not go past page one!
Natural search results receive many more clicks than paid search
Natural search converts 30% better than paid search
Clicks are Free</li></ul>Is Your Website Hurting Your Admission Efforts?<br />
How Does it Work Today?<br />Bot or Spider<br />Is Your Website Hurting Your Admission Efforts?<br />
What Does It Look For?<br />Title tag<br />H1 tag<br />Content<br />Bold<br />Meta Description<br />Award winning SEO Link...
Biggest Factor is Still Inbound Links<br />The best links:<br />From trusted sites<br />Have proper anchor text<br />Have ...
Search Engine Results<br />Indented Listing<br />Local Listing<br />Is Your Website Hurting Your Admission Efforts?<br />
What Are Students Search For?<br />Do you know what potential students are searching for when looking for prospective scho...
Your Website as Your Primary Marketing Tool<br />Is it optimized for the search engines?<br />Communicate unique value pro...
Conversions are Critical<br />Are you measuring conversions?<br />What do you consider a “conversion” on your site?<br />W...
Your Website: Create Good Content<br />Build pages around your keywords<br />Add real value to the web visitor<br />Unique...
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Is Your Website Hurting Your Admission Efforts?

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This presentation is geared towards schools. Learn how to use your website as your primary marketing tool and optimize search through keywords.

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Is Your Website Hurting Your Admission Efforts?

  1. 1. Is Your Website Hurting Your Admission Efforts?<br />Presented by <br />Arnie Kuenn @ArnieK <br />Patty Adams @PattyAZ23<br />
  2. 2. Getting Found Online: Optimizing for Search is Critical<br />When someone types a keyword into the search box, there are only two possible outcomes:<br />They will find your school.<br />They will find your competitor.<br />Is Your Website Hurting Your Admission Efforts?<br />
  3. 3. Search Marketing Reality<br />Organic search traffic can be so valuable, it can sustain an entire business.<br />Organic search rankings are something you can work to influence, but ultimately you do not control them. The search engine algorithms make that call.<br />Is Your Website Hurting Your Admission Efforts?<br />
  4. 4. Why Invest In Search?<br /><ul><li>95% of searchers do not go past page one!
  5. 5. Natural search results receive many more clicks than paid search
  6. 6. Natural search converts 30% better than paid search
  7. 7. Clicks are Free</li></ul>Is Your Website Hurting Your Admission Efforts?<br />
  8. 8. How Does it Work Today?<br />Bot or Spider<br />Is Your Website Hurting Your Admission Efforts?<br />
  9. 9. What Does It Look For?<br />Title tag<br />H1 tag<br />Content<br />Bold<br />Meta Description<br />Award winning SEO Link Building Services. Vertical Measures is a reputable, USA Internet marketing company helping businesses get more website traffic thru higher search engine rankings, link building, social media, local search, and search engine optimization. <br />Is Your Website Hurting Your Admission Efforts?<br />
  10. 10. Biggest Factor is Still Inbound Links<br />The best links:<br />From trusted sites<br />Have proper anchor text<br />Have varied anchor text<br />Are from many different domains (new 2010)<br />Determined editorially (Social!)<br />Is Your Website Hurting Your Admission Efforts?<br />
  11. 11. Search Engine Results<br />Indented Listing<br />Local Listing<br />Is Your Website Hurting Your Admission Efforts?<br />
  12. 12. What Are Students Search For?<br />Do you know what potential students are searching for when looking for prospective schools like yours?<br />Keywords are Key: are you targeting the right ones?<br />Example: “vocational school” vs. “career college”, “cooking school” vs. “culinary school”, “phoenix” vs. “scottsdale”<br />Leverage geography for brick and mortar schools<br />Do you know what keyword phrases are driving traffic to your website?<br />Website Analytics<br />Brainstorming session<br />Is Your Website Hurting Your Admission Efforts?<br />
  13. 13. Your Website as Your Primary Marketing Tool<br />Is it optimized for the search engines?<br />Communicate unique value proposition – you have 7 seconds to persuade<br />Engage your end user. <br />Are you constantly adding new info so they come back for more?<br />Does it give them enough information?<br />Do you have an offer? (Free guide, CD, campus visit)<br />Reinforce the offer site-wide – don’t let them forget<br />Is Your Website Hurting Your Admission Efforts?<br />
  14. 14. Conversions are Critical<br />Are you measuring conversions?<br />What do you consider a “conversion” on your site?<br />What are you conversion goals?<br />Are you making it easy for them to tell you who they are?<br />Asking for too much info?<br />Are you making them call you?<br />Websites should be interactive, not one-way communication with your end users<br />Make your forms engaging – all about the details<br />Is Your Website Hurting Your Admission Efforts?<br />
  15. 15. Your Website: Create Good Content<br />Build pages around your keywords<br />Add real value to the web visitor<br />Unique<br />Informative<br />Entertaining<br />Who do you link to?<br />Good neighbors<br />It’s your reputation<br />Is Your Website Hurting Your Admission Efforts?<br />
  16. 16. What Kind of Content?<br />Build Great Content & Promote it<br />Examples:<br /><ul><li>Lists
  17. 17. Case Studies
  18. 18. Comparisons
  19. 19. Career Guides
  20. 20. Interviews
  21. 21. Polls & Surveys
  22. 22. Videos</li></ul>Is Your Website Hurting Your Admission Efforts?<br />
  23. 23. Social Media - Participate<br />At a minimum you need to be listening<br />Your prospective students are using it<br />Use the voice of the student– they need to hear from people like them<br />They use Social for navigation – helps people figure out what school is right for them<br />Ads to your credibility!<br />Is Your Website Hurting Your Admission Efforts?<br />
  24. 24. Q & A<br />Contact Patty Adams<br />pattya@verticalmeasures.com<br />602-314-3467 (direct)<br />www.VerticalMeasures.com<br />
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