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How to Find True {Link} Love
How to Find True {Link} Love
How to Find True {Link} Love
How to Find True {Link} Love
How to Find True {Link} Love
How to Find True {Link} Love
How to Find True {Link} Love
How to Find True {Link} Love
How to Find True {Link} Love
How to Find True {Link} Love
How to Find True {Link} Love
How to Find True {Link} Love
How to Find True {Link} Love
How to Find True {Link} Love
How to Find True {Link} Love
How to Find True {Link} Love
How to Find True {Link} Love
How to Find True {Link} Love
How to Find True {Link} Love
How to Find True {Link} Love
How to Find True {Link} Love
How to Find True {Link} Love
How to Find True {Link} Love
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How to Find True {Link} Love

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There are many ways to find link love, you just need to know how. Learn to treat links as "friends with benefits" that will greatly help your website.

There are many ways to find link love, you just need to know how. Learn to treat links as "friends with benefits" that will greatly help your website.

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  • 1. How to Find True {Link} Love Presented by Arnie Kuenn Today’s Hashtag = #AZIMALUV @ArnieK @VerticalMeasure @JoinAZIMA
  • 2. Optimizing for Search is Critical <ul><li>When someone types a keyword into the search box, there are only two possible outcomes: </li></ul><ul><ul><li>They will find you. </li></ul></ul><ul><ul><li>They will find your competitor. </li></ul></ul>Twitter: @ArnieK @JoinAZIMA #AZIMALUV
  • 3. Search Marketing Reality <ul><li>Organic search traffic can be so valuable, it can sustain an entire business. </li></ul><ul><li>Organic search rankings are something you can work to influence , but ultimately you do not control them. The search engine algorithms make that call. </li></ul>Twitter: @ArnieK @JoinAZIMA #AZIMALUV
  • 4. Why Invest In Search? <ul><li>The #1 position will get clicked 43% of the time! </li></ul><ul><li>Natural search results receive many more clicks than paid search </li></ul><ul><li>Natural search converts 30% better than paid search </li></ul><ul><li>Clicks are Free </li></ul>Source: Did-it, Enquiro, and Eyetools. Twitter: @ArnieK @JoinAZIMA #AZIMALUV
  • 5. How Does it Work Today? Bot or Spider Twitter: @ArnieK @JoinAZIMA #AZIMALUV
  • 6. Title tag Content H1 tag Bold What Does It Look For? Meta Description Award winning SEO Link Building Services. Vertical Measures is a reputable, USA Internet marketing company helping businesses get more website traffic thru higher search engine rankings, link building, social media, local search, and search engine optimization. Twitter: @ArnieK @JoinAZIMA #AZIMALUV
  • 7. Search Engine Results Indented Listing Local Listing Twitter: @ArnieK @JoinAZIMA #AZIMALUV
  • 8. Proper On-Page Optimization (in order of importance for 2010) <ul><li>Links - internal & external </li></ul><ul><li>Freshness of content & keyword usage </li></ul><ul><li>Title tag (viewed in results) </li></ul><ul><li>Image Alt text </li></ul><ul><li>H1 tag </li></ul><ul><li>Description meta tag (viewed in results) </li></ul><ul><li>URL structure </li></ul><ul><li>Page load times (Google Caffeine) </li></ul>Twitter: @ArnieK @JoinAZIMA #AZIMALUV
  • 9. Biggest Factor is Still Inbound Links <ul><li>The best links: </li></ul><ul><ul><li>Are from trusted sites </li></ul></ul><ul><ul><li>Have proper anchor text </li></ul></ul><ul><ul><li>Have varied anchor text </li></ul></ul><ul><ul><li>Are from many different domains (new 2010) </li></ul></ul><ul><ul><li>Determined editorially </li></ul></ul>Twitter: @ArnieK @JoinAZIMA #AZIMALUV
  • 10. Links: Friends with Benefits <ul><li>Internal links (from content) </li></ul><ul><li>Friends & family </li></ul><ul><li>Associations (donations) </li></ul><ul><li>Social Profiles </li></ul><ul><ul><li>Twitter, LinkedIn, Naymz, Google, </li></ul></ul><ul><ul><li>123People, Businessweek, etc. </li></ul></ul><ul><li>Clients & Suppliers </li></ul><ul><li>Directories (but not thousands of free ones) </li></ul><ul><li>Blogs (guest posts or your own blog) </li></ul>Twitter: @ArnieK @JoinAZIMA #AZIMALUV
  • 11. Links: True Love <ul><li>Competitive Link Research + Requests </li></ul><ul><li>Link Recovery or Reclamation </li></ul><ul><li>Article Placement </li></ul><ul><li>Purchase or Rent Links </li></ul><ul><li>Widgets or Badges (next slide) </li></ul><ul><li>Licensing of Content or Tools (next slide) </li></ul><ul><li>Link Worthy Content Development & Promo </li></ul>Twitter: @ArnieK @JoinAZIMA #AZIMALUV
  • 12. Some Samples…. <ul><li>Widgets & Badges </li></ul><ul><li>Licensing of Content or Tools </li></ul><ul><ul><li>Research results </li></ul></ul><ul><ul><li>White papers </li></ul></ul><ul><ul><li>Free tools (software, mortgage calculators, flu-shot locator, maps, etc.) </li></ul></ul>Twitter: @ArnieK @JoinAZIMA #AZIMALUV
  • 13. What are Bad Links? <ul><li>Multiple links to same site on same page </li></ul><ul><li>Non-relevant or spammy footer links </li></ul><ul><li>From same pages that have PPC – porn, pills and casino links </li></ul><ul><li>Link farms </li></ul><ul><li>Links pages </li></ul>Twitter: @ArnieK @JoinAZIMA #AZIMALUV
  • 14. How Does Social Influence Links? <ul><li>Real-time links (Twitter & Facebook) </li></ul><ul><li>Social news links (Digg, Reddit, Delicious) </li></ul><ul><li>Can influence the actual rankings for your website </li></ul><ul><ul><li>Provide Backlinks (but short term value) </li></ul></ul><ul><ul><li>Mentions & Signals </li></ul></ul>Twitter: @ArnieK @JoinAZIMA #AZIMALUV
  • 15. The Best of Both – Social & Search <ul><li>Build Great Content & Promote it </li></ul><ul><li>Good for Social Media? </li></ul><ul><ul><li>Is it “Link Worthy”? </li></ul></ul><ul><ul><li>Can you promote it? </li></ul></ul><ul><li>Examples: </li></ul><ul><ul><li>Lists </li></ul></ul><ul><ul><li>Case Studies </li></ul></ul><ul><ul><li>Comparisons </li></ul></ul><ul><ul><li>Satire & Parody </li></ul></ul><ul><ul><li>Interviews </li></ul></ul><ul><ul><li>Polls & Surveys </li></ul></ul><ul><ul><li>Videos </li></ul></ul><ul><ul><li>Contests (detailed example, next) </li></ul></ul><ul><ul><li>Promote it using social media!!! </li></ul></ul>Twitter: @ArnieK @JoinAZIMA #AZIMALUV
  • 16. Example: Run Contests! <ul><li>Bridal Contest </li></ul><ul><li>Answer 3 questions: </li></ul><ul><ul><li>Your engagement story </li></ul></ul><ul><ul><li>Your wedding day theme plan </li></ul></ul><ul><ul><li>What is special about your wedding that you shall win this free sponsorship? </li></ul></ul><ul><li>Facebook Ad </li></ul><ul><li>Increased followers on Twitter through regular tweets </li></ul>Twitter: @ArnieK @JoinAZIMA #AZIMALUV
  • 17. Big Companies Too! <ul><li>Major hotel chain has us working many different promotions </li></ul><ul><ul><li>Attend a Motor Sports event, get a discount </li></ul></ul><ul><ul><li>Visit Disney, get a discount </li></ul></ul><ul><ul><li>Attend LPGA event, get a discount </li></ul></ul><ul><ul><li>Go to a Little League Baseball game, get a discount </li></ul></ul><ul><ul><li>Multi-night stay, get Double Rewards </li></ul></ul><ul><ul><li>Multi-night stay, get $50 Gift Card </li></ul></ul>Twitter: @ArnieK @JoinAZIMA #AZIMALUV
  • 18. Even Internet Marketing Companies! <ul><li>Boost Your Juice </li></ul><ul><ul><li>$5,000 Grand Prize and $1,000 for 2 nd Place </li></ul></ul><ul><ul><li>Submit essay telling us why they should win </li></ul></ul><ul><ul><li>Chose finalists and had the public vote on it </li></ul></ul><ul><li>Promoted via Twitter, FB, PR & Blogger Outreach </li></ul><ul><li>Own first 14 results on Google for “boost your juice” ( branding ) </li></ul><ul><li>Over 2,000 visitors to just the contest page </li></ul><ul><li>Links from more than 50 different sites </li></ul><ul><li>Current “Ode to SEO” through Feb 19 th . </li></ul>Twitter: @ArnieK @JoinAZIMA #AZIMALUV
  • 19. Other Examples of Using Content <ul><li>Video Interview Series (#4 “Internet Experts”) </li></ul><ul><ul><li>Watch Jeramie McPeek for some great ideas </li></ul></ul><ul><li>Videos on SEO Tips (#5 “SEO Videos”) </li></ul><ul><li>Post on 50 Blog Topics (#3 “Corporate Blog Topics”) </li></ul><ul><li>Image Posts (car crashes, tattoo, parrot flower) </li></ul>Twitter: @ArnieK @JoinAZIMA #AZIMALUV
  • 20. Link-Worthy Content Process Source: SEOMoz Twitter: @ArnieK @JoinAZIMA #AZIMALUV
  • 21. Have a Corporate Blog <ul><li>24% of our page views come from our blog posts (~4,000 per month) </li></ul><ul><li>We make 2 new posts per week </li></ul><ul><li>Gives us a vehicle to post new link worthy content </li></ul><ul><li>Keeps the search engines coming back </li></ul><ul><li>Internal linking </li></ul>Twitter: @ArnieK @JoinAZIMA #AZIMALUV
  • 22. And Remember…. Twitter: @ArnieK @JoinAZIMA #AZIMALUV
  • 23. Q & A Contact Patty Adams [email_address] 602-314-3467 (direct) www.VerticalMeasures.com

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