OSMD Weekly 7-8-12

Office of the Chief of Public Affairs Weekly Report: 7.2.12 – 7.8.12 Metric This Week (Change)TOPICS TRENDING THIS WEEK: During the week of the 4th of July, the U.S. Army online Army.mil Metrics Diffpresence stayed live and vibrant through social media. Facebook showed double and triple Visits 350,226 -22.6% qdigit growth over last week. For a second week “Picatinny engineers set phasers to ‘fry’” Page Views 703,857 -18.8% qremained the top article on Army.mil. Homepage Page Views 136,438 -9.1% qSource Most Popular Post Feedback Metrics Pages Per Visit 2.01 4.7% pArmy.mil 6/21: Picatinny engineers set phasers to fry‘ 10,814 views, 3,195 FB likes Facebook http://www.army.mil/article/82262 Followers 1,477,426 0.0% pFacebook 7/4: "Those who won our independence believed liberty to be the secret of 2,955 likes, 60 comments, 976 Avg. Daily Talking About 43,396 90.8% p happiness…“ http://www.facebook.com/44053938557/posts/10150954817923558 shares Avg. Daily Page Stories 58,075 82.2% pTwitter 07/04: Happy Birthday, America. It’s a honor to protect all that you stand for. 1,686 Clicks, 635 RTs, 139 faves Avg. Daily Engaged Users 81,126 132.6% p twitpic.com/a2faww Avg. Daily Total Reach 1,565,727 105.1% pArmy Live 07/03: This Well Defend 1,984 page views, 135 FB likes, Avg. Daily Impressions 7,424,428 126.3% p http://armylive.dodlive.mil/index.php/2012/07/independence-day-2012/ 12 retweets, 2 comments TwitterFlickr 07/06: Last Walk 5,864 views, 13 favorites, 7 comments Followers 153,266 1.7% p http://www.flickr.com/photos/soldiersmediacenter/7515213074/in/photostream Tweets 66 -8.3% qYouTube 6/26: Hero For A Fallen Hero 2,580 views, 18 likes https://www.youtube.com/watch?v=3P-zzOVrc0I Avg. Daily Mentions 394 64.2% pSTAND-TO! 7/2: Extreme Conditioning Programs 36% Click-Through Rate (CTR)* ArmyLive http://www.army.mil/standto/archive/issue.php?issue=2012-07-02 Visits 16,945 18.4% p Page Views 45,236 21.4% p Week over Week Comparison: Blog Posts 3 200.0% p Average Daily Twitter Mentions Flickr Photos Added 10 -52.4% q 500 Total Views 139,166 0.0% p 400 YouTube -47.1% q 300 Videos Added 9 Total Views 13,948 76.6% p 200 Total Subscribers 3,454 2.3% p “Last Walk,” On July 5, Spc. Edward Marshall of the 3d U.S. 100 STAND-TO! Infantry Regiment (The Old Guard) walked his last walk as a Sentinel at the Tomb of the Unknown Soldier in Arlington Total Subscribers 14,545 0.1% p National Cemetery. - * Week Ending- 7/1/2012 Week Ending-7/8/2012 Avg. Weekly CTR 7.24% -15.5% q (http://www.flickr.com/photos/soldiersmediacenter/75152130 74/in/photostream) * National Government Click-Through Rate (CTR) Average is 5.5%..

OSMD Weekly 7-8-12

by Office of the Chief of Public Affairs on Jul 12, 2012

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OSMD Weekly 7-8-12 Presentation Transcript