Your SlideShare is downloading. ×
0
Tedpaulson July09 Slide Share
Tedpaulson July09 Slide Share
Tedpaulson July09 Slide Share
Tedpaulson July09 Slide Share
Tedpaulson July09 Slide Share
Tedpaulson July09 Slide Share
Tedpaulson July09 Slide Share
Tedpaulson July09 Slide Share
Tedpaulson July09 Slide Share
Tedpaulson July09 Slide Share
Tedpaulson July09 Slide Share
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

Tedpaulson July09 Slide Share

443

Published on

As a brand and commercial socializer 
ted paulson knows how to use these cross-interactions to impact new strategies and concepts for our clients and their brand, engaging consumers to be a part of …

As a brand and commercial socializer 
ted paulson knows how to use these cross-interactions to impact new strategies and concepts for our clients and their brand, engaging consumers to be a part of the 
brand experience. There are some facts and an introducing ourselves.

Published in: Business, Technology
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
443
On Slideshare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
9
Comments
0
Likes
0
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. MASHUP SPREADING GLOBAL ATTENTION Portrait, July 2009 BRAND COMMERCIAL SOCIALIZER Montag, 20. Juli 2009
  • 2. ted paulson Brand Commercial Socializer ted paulson is a multidisciplinary team of strategists, Brand & Commercial Socializing, comprehensive forms of programmers, designers and artists. Our focus is creating business interaction with a creative discipline, commences web strategy and commercials for brands, finding solutions in with a strategy to find an effective solution to creating connecting websites to consumers and social networks. content and infiltrating this into social networks. We are brand and commercial socializer with a mission! We work with our clients as partner in order to understand short- and long-term business objectives and thus Nowadays, we believe that community users are more than communicate a brand through advertising, interactive and just consumers. They become important as a medium. That experiential marketing means they share recommendations, critics or new impulses with friends, while at the same time ‘socializing’ the brands, products or services. In fact it is an another way of distribution. Whether big or small brands, this can be taken as a fantastic chance for them to get people talking about their brand globally. Portrait, July 2009 BRAND COMMERCIAL SOCIALIZER Montag, 20. Juli 2009
  • 3. Brand Commercial Socializer Many brands have fans online Smart brands cultivate their fans Smart fans influence brands Community users want to talk about something. They want to participate in something. Creativity and communication is therefor immensely important. ted paulson thinks those factors to be at the core of any brand. Portrait, July 2009 BRAND COMMERCIAL SOCIALIZER Montag, 20. Juli 2009
  • 4. Social Marketing Developing marketing and design strategies with short- or long-term relationships between brand and community users. Building a sustainable multiplatform and engaging consumers in branded content & branded experience. Marketing Give digital branding the right place in our communication! Online Social Media Portrait, July 2009 BRAND COMMERCIAL SOCIALIZER Montag, 20. Juli 2009
  • 5. The naked truth - Part1 Rank Country Number of FB User 12 month grow % 6 month grow % 1 USA 69,378,980 149,5 64,9 2 UK 18,711,160 67,5 25,3 3 Turkey 12,382,320 257,4 56,1 4 Canada 11,961,020 24,3 10,1 The extraordinary global 5 France 10,781,480 338,1 63,7 growth of Facebook 6 Italy 10,218,400 1980,7 82,9 ... ... ... ... ... 16 Germany 3,136,680 407,5 149,9 *statistics taken from Facebook platform July 2009 Portrait, July 2009 BRAND COMMERCIAL SOCIALIZER Montag, 20. Juli 2009
  • 6. The naked truth - Part2 Monthly 37,5 50 12,5 25 Unique Users 0 Bravo 7,7 SKY 11,2 YouTube 12,9 e4 20,5 YouTube is scaling to Dave 20,9 itv2 26,5 the size of a TV Channel five 35,6 4 41,9 itv1 44,3 *Statistics taken from Nielsen October 2008, BARB Portrait, July 2009 BRAND COMMERCIAL SOCIALIZER Montag, 20. Juli 2009
  • 7. The naked truth - Part3 75 100 25 50 0 Recommendations 100 from friends Recommendations from experts 70 In-store advertising 48 Earned media is now Recommendations in the media 48 the most influential Television 40 *Source: COMPOSE 2008 Portrait, July 2009 BRAND COMMERCIAL SOCIALIZER Montag, 20. Juli 2009
  • 8. Social Networks Social networks like Facebook, Bebo and MySpace face a different challenge. The content on their We are in and ,NOW‘? platforms is the conversation between friends. So, unlike Flickr or YouTube, community doesn’t form around content. This makes the monetization challenge very different. So how can you monetize this without alienating the community? Portrait, July 2009 BRAND COMMERCIAL SOCIALIZER Montag, 20. Juli 2009
  • 9. ted paulson understands digital, as a multichannel brand discipline Retail As a brand and commercial socializer ted paulson knows how to use these cross- interactions to impact new strategies and Digital Brand concepts for our clients and their brand, Marketing Product engaging consumers to be a part of the brand experience. IT Data & Technology Portrait, July 2009 BRAND COMMERCIAL SOCIALIZER Montag, 20. Juli 2009
  • 10. Helping brands become more customer centric Production } Technology ted paulson creates and developes Design tools that help people everywhere Content/MashUp to connect, to engage and to share relevant informations in real time Strategy Consultancy Portrait, July 2009 BRAND COMMERCIAL SOCIALIZER Montag, 20. Juli 2009
  • 11. Contact ted paulson www.ted-paulson.de // info@ted-paulson.de Frankfurt Berlin Pfortenstraße 14 Marienburger Str. 18 60386 Frankfurt/M. 10405 Berlin / Germany T: +49 (60) 40 89 69 - 0 T: +49 (30) 420 26 68 - 0 F: +49 (60) 40 89 69 - 29 F: +49 (30) 420 26 68 - 88 E: info@ted-paulson.de E: info@ted-paulson.de W: www.ted-paulson.de W: www.ted-paulson.de Portrait, July 2009 BRAND COMMERCIAL SOCIALIZER Montag, 20. Juli 2009

×