Principles of Building an Online Reputation

Principles of Online Reputationarm e ntd ie trich .co m G ini D ie trich , C EO , Arm e nt D ie trich, Inc. sp insu cks.co m

Bo ne s G ini

There is sucha thing as bad PR

Seven Tips for BuildingYour Online Reputation

C re ate aS tro ng O nline M o nito ring Pro g ram

D e cid e W hich Ke yw o rd s to M o nito r

M o nito r Tw itte r

S e t U p G o o g le Ale rts

M o nito r Blo g s Yo u Find In Re ad e r

M o nito r C o m m e nts, Q & A S ite s,Fo ru m s, and D iscu ssio n Bo ard s

U se “W h at D o Yo u Lo ve ?”

C re ate a D ashb o ard

C re ate Eng ag ing and Valu ab le C o nte nt

C o m m e nt O nO th e r C o nte nt

Bu ildC o m m u nity

“Yo u d o n’t have a co m m u nity u ntil p e o p le are talking to o ne ano th e r, w ith o ut th e inp u t o fthe au th o r.”– M itch

S tro ke Eg o s

H ave a C risis Plan Re ad y

Th e b e st d e fe nse is aw e ll-p lanne d o ffe nse .

Pre d ict: Anticip ate and Id e ntify Issu e s

Po sitio n: S trate g y fo r the Anticip ate d Issu e s

Pre ve nt: H o w W ill Yo u Play O ffe nse ?

Plan: Be Re ad y fo r Anyth ing

Pe rse ve re : Fo llo w Plan; S tay O n M e ssag e

Evalu ate : D e b rie f H o ne stly

W rite a Bo o kAh e ad o f Its Tim e

Gini Dietrich gdietrich@armentdietrich.com www.armentdietrich.com www.spinsucks.com www.spinsuckspro.com http://twitter.com/ginidietrich http://www.linkedin.com/in/ginidietrich https://plus.google.com/105391637151401937333 http://www.facebook.com/armentdietrich http://youtube.com/armentdietrich http://pinterest.com/gindietrich©2012 Arment Dietrich, Inc. May not be reproduced, quoted, or used in PR/advertising/marketing materials without written consent from the company

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Principles of Building an Online Reputation

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