Principles of Building an Online Reputation

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Principles of building an online reputation for re:think in Oslo, Norway.

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Principles of Building an Online Reputation

  1. 1. Principles of Online Reputationarm e ntd ie trich .co m G ini D ie trich , C EO , Arm e nt D ie trich, Inc. sp insu cks.co m
  2. 2. Bo ne s G ini
  3. 3. There is sucha thing as bad PR
  4. 4. Seven Tips for BuildingYour Online Reputation
  5. 5. C re ate aS tro ng O nline M o nito ring Pro g ram
  6. 6. D e cid e W hich Ke yw o rd s to M o nito r
  7. 7. M o nito r Tw itte r
  8. 8. S e t U p G o o g le Ale rts
  9. 9. M o nito r Blo g s Yo u Find In Re ad e r
  10. 10. M o nito r C o m m e nts, Q & A S ite s,Fo ru m s, and D iscu ssio n Bo ard s
  11. 11. U se “W h at D o Yo u Lo ve ?”
  12. 12. C re ate a D ashb o ard
  13. 13. C re ate Eng ag ing and Valu ab le C o nte nt
  14. 14. C o m m e nt O nO th e r C o nte nt
  15. 15. Bu ildC o m m u nity
  16. 16. “Yo u d o n’t have a co m m u nity u ntil p e o p le are talking to o ne ano th e r, w ith o ut th e inp u t o fthe au th o r.”– M itch
  17. 17. S tro ke Eg o s
  18. 18. H ave a C risis Plan Re ad y
  19. 19. Th e b e st d e fe nse is aw e ll-p lanne d o ffe nse .
  20. 20. Pre d ict: Anticip ate and Id e ntify Issu e s
  21. 21. Po sitio n: S trate g y fo r the Anticip ate d Issu e s
  22. 22. Pre ve nt: H o w W ill Yo u Play O ffe nse ?
  23. 23. Plan: Be Re ad y fo r Anyth ing
  24. 24. Pe rse ve re : Fo llo w Plan; S tay O n M e ssag e
  25. 25. Evalu ate : D e b rie f H o ne stly
  26. 26. W rite a Bo o kAh e ad o f Its Tim e
  27. 27. Gini Dietrich gdietrich@armentdietrich.com www.armentdietrich.com www.spinsucks.com www.spinsuckspro.com http://twitter.com/ginidietrich http://www.linkedin.com/in/ginidietrich https://plus.google.com/105391637151401937333 http://www.facebook.com/armentdietrich http://youtube.com/armentdietrich http://pinterest.com/gindietrich©2012 Arment Dietrich, Inc. May not be reproduced, quoted, or used in PR/advertising/marketing materials without written consent from the company

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