JOThe TV set is still the dominant way people consume professional video content. The numbers on the left probably aren’t that striking, given how new some of the digital technologies are.However, the numbers on the right are often pretty surprising for folks. Despite all of the options for consuming video Online and on Mobile, time spent still pales in comparison to consumption on the big TV screen, by about 30X
Less than 2% of all minutes that contribute to Persons 2+ usage2,401,897,356,968 Total TV mins (Weighted Tuning Minutes column) 41,353,158,000 Simultaneous usage for Dec '11 from your file on the TV data1.7% of all mins are simultaneous usage
JOSocial networking has also reached the mainstream. The vast majority of people 18+ visit social networking sites in a given month. In the US, more than half the population, or 160 million people, actively use FacebookAnd Facebook itself is now making a big push to be the primary platform on which entertainment is found and consumedAt its F8 conference in September, it announced its Open Graph, in which developers and media companies can share and stream music, video, and personal media consumption on the site. Your newsfeed now shows what you’re watching on Hulu and Netflix, what you’re listening to on Spotify, and what you’re reading on Yahoo and the Washington Post. More than 30% of all posts and tweets contain a link to professional content- a published article, a Hulu stream, a NYTimes article. And this is growing rapidly
Transcript of "Nielsen Social TV"
Social Panel: Focus on Social TelevisionAEJMC, Chicago, August 9, 2012 Mike Hess EVP, Data Fusion and Social Television Analytics