Future of Content Marketing

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The future of content marketing, a presentation created for Content Jam

Published in: Marketing, Business, Technology

Future of Content Marketing

  1. 1. @ginidietrich 1 Thursday, October 17, 13
  2. 2. Bones 2 Thursday, October 17, 13 Gini
  3. 3. 3 Thursday, October 17, 13
  4. 4. 4200 BC 4 Thursday, October 17, 13
  5. 5. 1895 5 Thursday, October 17, 13
  6. 6. 1900-1930 BRAND 6 Thursday, October 17, 13
  7. 7. 1980-1990 7 Thursday, October 17, 13
  8. 8. 2007 corporate-produced 8 Thursday, October 17, 13 other
  9. 9. 2008 25% 75% Content Marketing other 9 Thursday, October 17, 13
  10. 10. Today 10 Thursday, October 17, 13
  11. 11. 11 Thursday, October 17, 13
  12. 12. SOME STATS 12 Thursday, October 17, 13
  13. 13. 7% 93% use content marketing. 13 Thursday, October 17, 13 93 percent of marketers use content marketing
  14. 14. But what’s disappointing is 49% 44% no yes more than half either don’t have a documented content strategy or don’t know if they do unsure 6% Percentage of B2B Marketers That Have a Documented Content Strategy 14 Thursday, October 17, 13
  15. 15. 5% unsure That said, nearly three quarters have someone in place to oversee the content development 22% no 73% yes Percentage of B2B Marketers With Someone Who Oversees Content Marketing Strategy 15 Thursday, October 17, 13 ... they’re just not doing so strategically
  16. 16. Of the top 10 tactics marketers use today, eight are content related 16 Thursday, October 17, 13
  17. 17. Significant Increase 8% 10% Unsure 49% Increase 33% Remain the Same B2B Content Marketing Spending (over the next 12 months) 17 Thursday, October 17, 13 More than half of marketers plan to increase their spending in this area
  18. 18. Writing Design Distribution Editing Measurement Planning Buyer Persona 0% 18% 35% 53% With writing and design the most outsourced tactics in content development 18 Thursday, October 17, 13 70%
  19. 19. Overall Average in house only outsource only both Large Companies Small Companies 56% 28% 66% 1% 1% 1% 43% 72% 33% But what’s interesting is there is a place for all of us. Organizations are creating content internally, but also outsourcing it 19 Thursday, October 17, 13
  20. 20. Content Marketing in 2014 and Beyond 20 Thursday, October 17, 13
  21. 21. 1 The Non-Sales, Clear Vision Content 21 Thursday, October 17, 13
  22. 22. Helping PR Pros Become...Well, Better PR Pros 22 Thursday, October 17, 13
  23. 23. 23 Thursday, October 17, 13
  24. 24. Teaching People How to Become Foodies 24 Thursday, October 17, 13
  25. 25. 25 Thursday, October 17, 13
  26. 26. Providing Chicago Resources and Education 26 Thursday, October 17, 13
  27. 27. 27 Thursday, October 17, 13
  28. 28. Making the World a Better Place 28 Thursday, October 17, 13
  29. 29. 29 Thursday, October 17, 13
  30. 30. Educating Customers About Food 30 Thursday, October 17, 13
  31. 31. 31 Thursday, October 17, 13
  32. 32. 2 Brand Journalism 32 Thursday, October 17, 13
  33. 33. Making Customers Part of the Story 33 Thursday, October 17, 13
  34. 34. 34 Thursday, October 17, 13
  35. 35. Supporting Small Businesses Across the Nation 35 Thursday, October 17, 13
  36. 36. 36 Thursday, October 17, 13
  37. 37. Exploring the Future of World Trade 37 Thursday, October 17, 13
  38. 38. 38 Thursday, October 17, 13
  39. 39. Figuring Out the Future of Journalism 39 Thursday, October 17, 13
  40. 40. 40 Thursday, October 17, 13
  41. 41. Insights and Analysis on Content Strategy 41 Thursday, October 17, 13
  42. 42. 42 Thursday, October 17, 13
  43. 43. 3 Native Advertising & Sponsored Content 43 Thursday, October 17, 13
  44. 44. David Ogilvy Had it First 44 Thursday, October 17, 13
  45. 45. 45 Thursday, October 17, 13
  46. 46. Paid Videos Integrate with Content 46 Thursday, October 17, 13
  47. 47. 47 Thursday, October 17, 13
  48. 48. Sponsored Content 48 Thursday, October 17, 13
  49. 49. 49 Thursday, October 17, 13
  50. 50. Unique Playlists for Working Out 50 Thursday, October 17, 13
  51. 51. 51 Thursday, October 17, 13
  52. 52. Specific Areas for Sponsors 52 Thursday, October 17, 13
  53. 53. 53 Thursday, October 17, 13
  54. 54. 4 Employee Stories 54 Thursday, October 17, 13
  55. 55. Making Employees Part of the Story 55 Thursday, October 17, 13
  56. 56. 56 Thursday, October 17, 13
  57. 57. Infrastructure for Employees to Contribute 57 Thursday, October 17, 13
  58. 58. 58 Thursday, October 17, 13
  59. 59. Employee Recruitment 59 Thursday, October 17, 13
  60. 60. 60 Thursday, October 17, 13
  61. 61. Introduce Employees through Blogging 61 Thursday, October 17, 13
  62. 62. 62 Thursday, October 17, 13
  63. 63. 63 Thursday, October 17, 13
  64. 64. 1)! The Non-Sales, Clear Vision Content 63 Thursday, October 17, 13
  65. 65. 1)! The Non-Sales, Clear Vision Content 2)! 63 Thursday, October 17, 13 Brand Journalism
  66. 66. 1)! The Non-Sales, Clear Vision Content 2)! Brand Journalism 3)! Native Advertising & Sponsored Content 63 Thursday, October 17, 13
  67. 67. 1)! The Non-Sales, Clear Vision Content 2)! Brand Journalism 3)! Native Advertising & Sponsored Content 4)! Employee Stories 63 Thursday, October 17, 13
  68. 68. About Gini 64 Thursday, October 17, 13
  69. 69. About Gini 64 Thursday, October 17, 13
  70. 70. About Gini 64 Thursday, October 17, 13
  71. 71. About Gini 65 Thursday, October 17, 13
  72. 72. About Gini 65 Thursday, October 17, 13
  73. 73. About Gini 66 Thursday, October 17, 13
  74. 74. Thank You! @ginidietrich 67 Thursday, October 17, 13
  75. 75. 68 Thursday, October 17, 13

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