Social Media 201

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This is the slide deck that was used for the Social Media 201 Webinar presented on January 12, 2010. An archive of the webinar is available at http://www.practicalecommerce.com/webinars/15-Social-Media-201-How-To-Use-Social-Media-Sites-To-Increase-Traffic.

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  • Opening slide.Armando introduces the webinar.
  • And I am Armando Roggio, Contributing Editor for Practical eCommerce and the moderator for today presentation.
  • Jeanne Hopkins is the Director of Marketing at HubSpot. Hopkins currently runs all of the Demand Generation and Conversion efforts at HubSpot.
  • Housekeeping and Let audience know that an archive of the presentation will be available on PEC.
  • Social Media 201

    1. 1. SOCIAL MEDIA 201: How To Use Social Media Sites To Increase Traffic<br />A Practical Ecommerce and HubSpot Webinar<br />January 12, 2010<br />
    2. 2. Armando Roggio<br />Contributing Editor<br />@ecommerceboy<br />
    3. 3. Jeanne Hopkins<br />Director of Marketing<br />@jeannehopkins<br />
    4. 4.
    5. 5.
    6. 6.
    7. 7. X<br />The Medium is the Message<br />
    8. 8. Webinar Agenda<br />Blogs/Value Content<br />Microblogs, i.e.; Twitter<br />Social Networks, i.e.; Facebook, LinkedIn<br />Sharing Sites, i.e.; YouTube<br />
    9. 9. Nature and Behavior<br />Permission centric marketing,<br />Customer focused not company focused<br />As much about listening is as important as doing<br />Scalable <br />Engage, <br />Listen, <br />Respond and trust,<br />Invest, <br />Measure<br />
    10. 10. Blog and Value Content Goals<br />Increase site traffic<br />Create content for other social media activities<br />
    11. 11.
    12. 12.
    13. 13.
    14. 14.
    15. 15. http://blog.yourstore.com<br />http://www.yourstore.com/blog<br />http://blog2.yourstore.com<br />http://www.yourstore.com/blog2<br />
    16. 16.
    17. 17.
    18. 18.
    19. 19.
    20. 20. Blogging To-Do List<br />Get a blog<br />Commit to post regularly<br />Commit to listen for 10 minutes a day<br />Commit to respond (comment on other’s posts)<br />Commit to measure for one year<br />Commit to have more then one blog if, needed<br />
    21. 21. Questions About Blogging<br />
    22. 22. Microblogging Goals<br />Get followers<br />Get retweeted<br />Increase site traffic<br />
    23. 23. @skateboardscom<br />
    24. 24.
    25. 25.
    26. 26.
    27. 27. Microblogging To-Do List<br />Get a Twitter account<br />Follow everyone who follows you<br />Use Twitterfeed, Ping.fm, or Facebook to post for you<br />Commit to read ten tweets each day<br />Retweet and respond for 10 minutes each day<br />
    28. 28. Questions About Microblogging<br />
    29. 29. Social Networking Goals<br />Get fans<br />Integrate with your blog and/or store<br />Create an application<br />Drive traffic to your store<br />
    30. 30.
    31. 31.
    32. 32.
    33. 33.
    34. 34. Social Networking To-Do List<br />Get a Facebook page<br />Get a LinkedIn Account<br />Add an RSS feed from your blog/store<br />Connect your Facebook page LinkedIn account to your Twitter account<br />Commit to developing at least one simple application this year<br />Commit 30 minutes a day to posting and reading on Facebook or LinkedIn<br />
    35. 35. Questions About Social Networking<br />
    36. 36. Sharing Goals<br />Create reusable content<br />Drive traffic to your store<br />
    37. 37.
    38. 38.
    39. 39.
    40. 40.
    41. 41. Sharing To-Do List<br />Get a YouTube and Flickr accounts<br />Launch a Flickr contest<br />Create at least one YouTube video each month<br />Post your images and videos<br />On your blog<br />On your store<br />On your Facebook page<br />In your Twitter Feed<br />
    42. 42. Questions About Sharing<br />

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