Social Media 201

SOCIAL MEDIA 201: How To Use Social Media Sites To Increase Traffic
A Practical Ecommerce and HubSpot Webinar
January 12, 2010

Armando Roggio
Contributing Editor
@ecommerceboy

Jeanne Hopkins
Director of Marketing
@jeannehopkins

X
The Medium is the Message

Webinar Agenda
Blogs/Value Content
Microblogs, i.e.; Twitter
Social Networks, i.e.; Facebook, LinkedIn
Sharing Sites, i.e.; YouTube

Nature and Behavior
Permission centric marketing,
Customer focused not company focused
As much about listening is as important as doing
Scalable
Engage,
Listen,
Respond and trust,
Invest,
Measure

Blog and Value Content Goals
Increase site traffic
Create content for other social media activities

http://blog.yourstore.com
http://www.yourstore.com/blog
http://blog2.yourstore.com
http://www.yourstore.com/blog2

Blogging To-Do List
Get a blog
Commit to post regularly
Commit to listen for 10 minutes a day
Commit to respond (comment on other’s posts)
Commit to measure for one year
Commit to have more then one blog if, needed

Questions About Blogging

Microblogging Goals
Get followers
Get retweeted
Increase site traffic

@skateboardscom

Microblogging To-Do List
Get a Twitter account
Follow everyone who follows you
Use Twitterfeed, Ping.fm, or Facebook to post for you
Commit to read ten tweets each day
Retweet and respond for 10 minutes each day

Questions About Microblogging

Social Networking Goals
Get fans
Integrate with your blog and/or store
Create an application
Drive traffic to your store

Social Networking To-Do List
Get a Facebook page
Get a LinkedIn Account
Add an RSS feed from your blog/store
Connect your Facebook page LinkedIn account to your Twitter account
Commit to developing at least one simple application this year
Commit 30 minutes a day to posting and reading on Facebook or LinkedIn

Questions About Social Networking

Sharing Goals
Create reusable content
Drive traffic to your store

Sharing To-Do List
Get a YouTube and Flickr accounts
Launch a Flickr contest
Create at least one YouTube video each month
Post your images and videos
On your blog
On your store
On your Facebook page
In your Twitter Feed

Questions About Sharing

http://www.practicalecommerce.com	802
http://www.slideshare.net	6
http://translate.googleusercontent.com	4
http://wouter.enharold.nl	3
http://blog.ordoro.com	1

Social Media 201

by ArmandoRoggio on Jan 13, 2010

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Social Media 201 — Presentation Transcript