Marketing Tips - TRAPS 2012
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Marketing Tips - TRAPS 2012

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This PowerPoint was presented at the 2012 Texas Recreation and Parks Society Region 2-3 Conference

This PowerPoint was presented at the 2012 Texas Recreation and Parks Society Region 2-3 Conference

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  • INTRO - Introduce Ourselves - Collaboration between cities - Partnership let to unique marketing opportunities - Development of the Brand-Aid Conference - educate all of staff on marketing - partner with TRAPS - bring in experts from outside our industry
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Transcript

  • 1. City of Grand Prairie City of Arlington Kelly Eddlemon, City of Grand Prairie Gary Packan, City of Arlington Ryan Hegreness, City of Arlington
  • 2. FACEBOOK FACEOFF• Friendly competition between Grand Prairie and Arlington• Encouraged residents to help!• Both gained over 1,000 likes during the promotion
  • 3. FACEBOOK ADS• Target market• Identify your customer• Set budget by • Day • Campaign• Increase awareness to page, event or special
  • 4. FACEBOOKPOSTS• Targeted posts• Market partnerships• Tag major partners to gain additional coverage
  • 5. FACEBOOK POSTS• Caption Contest• Encourage engagement
  • 6. FACEBOOK POSTS• Photo Contest• Engagement• Education• Promotions• Increase photo stock
  • 7. FACEBOOK POSTS• Construction• Pro / Cons• Gain community support• Generate discussion• Increase awareness of projects
  • 8. FACEBOOK APPS• Fan Exclusives• Deal Share• Show & Sell• Donate• Volunteering• Sweepstakes• Fan Offer – Coupons
  • 9. TWITTER• Micro Blog• Targeting handles for industry • YMCAs, Private sector, etc….• Geo-Targeting• Keyword tracking • TweetDeck – Keyword traps• Social event promotions
  • 10. ANIMOTO• Free or Membership Available• Templates for video development• Authorized music• Upload photos and video clips• Drag and drop• Publish to YouTube
  • 11. YOUTUBE
  • 12. GOOGLE ALERTS• What is being said about you?• Monitor competitors• Create a query• Google scans regularly• Emails results
  • 13. GOOGLE AD WORDS• Target searches• Pay per click• Cost per impression
  • 14. GOOGLE AD WORDS• Add a few screenshots
  • 15. FLOW• Work management system• Provides accountability• Improves communication• Tracks progress and notes• Web Based-In the Cloud• Available for iPhone / iPad
  • 16. SPLASH RADIO• Own radio station• Dept brand• Revenue generator • Advertising • Concessions• Market partners• Internal promotions
  • 17. FOURSQUARE• Location based• Check-in features• Offer specials• Collect badges• Provide tips and recommendations
  • 18. ZENFOLIO• Photo storage• Sort and organize• Tag photos for easy access• Sell photos• Ability for public to place orders for products
  • 19. PINTEREST• Social pin board• Photo sharing• Market products• Connect people through “things” they find interesting
  • 20. INSTAGRAM• Share photos• Filters to transform look and feel• Distinctive feature to square photos like old Polaroids
  • 21. YELP / TRIPAVISOR• Location based• Review sites• Check-in• Specials offered• Many people are checking before using a service
  • 22. SLIDESHARE• Marketing content• View Presentations• Interact with the community• Increase public outreach• 58M visitors monthly
  • 23. SLIDESHARE• screenshots
  • 24. LINKEDIN• Professional Networking• Join Groups• Ask questions• Meet fellow professionals• Employment opportunities• Research and education
  • 25. SMARTPHONE APPS• Everyone is going mobile• New way for promotions• Residents and visitors• Find a park, trail, event• Facility rentals• Online registration• More…..
  • 26. QR CODES• Connect• Videos• Promotions• Coupons• Social Media• Bring static print to life
  • 27. SMARTPHONE APPS• Fitness Trail• Promote Rec Center• Promote fitness lessons• Content development
  • 28. SCA PROMOTIONS
  • 29. SCA PROMOTIONS
  • 30. GROUPON• Social buying• Deep discount• Direct to non- peak times• Introduce to new customers• Upsell• Customer service
  • 31. IDEAL GOLFER
  • 32. CONDUITMOBILE•
  • 33. City of Grand Prairie City of Arlington Kelly Eddlemon, City of Grand Prairie Gary Packan, City of Arlington Ryan Hegreness, City of Arlington