City of Grand Prairie  City of Arlington     Kelly Eddlemon, City of Grand Prairie            Gary Packan, City of Arlingt...
FACEBOOK FACEOFF• Friendly competition  between Grand Prairie and  Arlington• Encouraged residents to  help!• Both gained ...
FACEBOOK ADS• Target market• Identify your customer• Set budget by     •   Day     •   Campaign•   Increase awareness to  ...
FACEBOOKPOSTS• Targeted posts• Market  partnerships• Tag major  partners to gain  additional  coverage
FACEBOOK POSTS• Caption Contest• Encourage  engagement
FACEBOOK POSTS• Photo Contest• Engagement• Education• Promotions• Increase photo  stock
FACEBOOK POSTS• Construction• Pro / Cons• Gain community  support• Generate discussion• Increase awareness  of projects
FACEBOOK APPS• Fan Exclusives• Deal Share• Show & Sell• Donate• Volunteering• Sweepstakes• Fan Offer – Coupons
TWITTER• Micro Blog• Targeting handles for  industry     •   YMCAs, Private sector,         etc….•   Geo-Targeting•   Keyw...
ANIMOTO• Free or Membership  Available• Templates for video  development• Authorized music• Upload photos and  video clips...
YOUTUBE
GOOGLE ALERTS• What is being said about  you?• Monitor competitors•   Create a query•   Google scans regularly•   Emails r...
GOOGLE AD WORDS• Target searches• Pay per click• Cost per impression
GOOGLE AD WORDS• Add a few screenshots
FLOW• Work management system• Provides accountability• Improves communication• Tracks progress and notes• Web Based-In the...
SPLASH RADIO• Own radio station• Dept brand• Revenue generator     •   Advertising     •   Concessions•   Market partners•...
FOURSQUARE• Location based• Check-in features• Offer specials• Collect badges• Provide tips and  recommendations
ZENFOLIO• Photo storage• Sort and organize• Tag photos for easy  access• Sell photos• Ability for public to  place orders ...
PINTEREST• Social pin board• Photo sharing• Market products• Connect people  through “things” they  find interesting
INSTAGRAM• Share photos• Filters to transform  look and feel• Distinctive feature to  square photos like old  Polaroids
YELP / TRIPAVISOR• Location based• Review sites• Check-in• Specials offered• Many people are  checking before  using a ser...
SLIDESHARE• Marketing content• View Presentations• Interact with the community• Increase public outreach• 58M visitors mon...
SLIDESHARE• screenshots
LINKEDIN• Professional Networking• Join Groups• Ask questions• Meet fellow professionals• Employment opportunities• Resear...
SMARTPHONE APPS• Everyone is going mobile• New way for promotions• Residents and visitors• Find a park, trail, event• Faci...
QR CODES• Connect• Videos• Promotions• Coupons• Social Media• Bring static print to life
SMARTPHONE APPS• Fitness Trail• Promote Rec Center• Promote fitness lessons• Content development
SCA PROMOTIONS
SCA PROMOTIONS
GROUPON• Social buying• Deep discount• Direct to non-  peak times• Introduce to new  customers• Upsell• Customer  service
IDEAL GOLFER
CONDUITMOBILE•
City of Grand Prairie  City of Arlington     Kelly Eddlemon, City of Grand Prairie            Gary Packan, City of Arlingt...
Marketing Tips - TRAPS 2012
Marketing Tips - TRAPS 2012
Marketing Tips - TRAPS 2012
Marketing Tips - TRAPS 2012
Marketing Tips - TRAPS 2012
Marketing Tips - TRAPS 2012
Marketing Tips - TRAPS 2012
Marketing Tips - TRAPS 2012
Marketing Tips - TRAPS 2012
Marketing Tips - TRAPS 2012
Marketing Tips - TRAPS 2012
Marketing Tips - TRAPS 2012
Marketing Tips - TRAPS 2012
Marketing Tips - TRAPS 2012
Marketing Tips - TRAPS 2012
Marketing Tips - TRAPS 2012
Marketing Tips - TRAPS 2012
Marketing Tips - TRAPS 2012
Marketing Tips - TRAPS 2012
Marketing Tips - TRAPS 2012
Marketing Tips - TRAPS 2012
Marketing Tips - TRAPS 2012
Marketing Tips - TRAPS 2012
Marketing Tips - TRAPS 2012
Marketing Tips - TRAPS 2012
Marketing Tips - TRAPS 2012
Marketing Tips - TRAPS 2012
Marketing Tips - TRAPS 2012
Marketing Tips - TRAPS 2012
Marketing Tips - TRAPS 2012
Marketing Tips - TRAPS 2012
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Marketing Tips - TRAPS 2012

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This PowerPoint was presented at the 2012 Texas Recreation and Parks Society Region 2-3 Conference

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  • INTRO - Introduce Ourselves - Collaboration between cities - Partnership let to unique marketing opportunities - Development of the Brand-Aid Conference - educate all of staff on marketing - partner with TRAPS - bring in experts from outside our industry
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  • Marketing Tips - TRAPS 2012

    1. 1. City of Grand Prairie City of Arlington Kelly Eddlemon, City of Grand Prairie Gary Packan, City of Arlington Ryan Hegreness, City of Arlington
    2. 2. FACEBOOK FACEOFF• Friendly competition between Grand Prairie and Arlington• Encouraged residents to help!• Both gained over 1,000 likes during the promotion
    3. 3. FACEBOOK ADS• Target market• Identify your customer• Set budget by • Day • Campaign• Increase awareness to page, event or special
    4. 4. FACEBOOKPOSTS• Targeted posts• Market partnerships• Tag major partners to gain additional coverage
    5. 5. FACEBOOK POSTS• Caption Contest• Encourage engagement
    6. 6. FACEBOOK POSTS• Photo Contest• Engagement• Education• Promotions• Increase photo stock
    7. 7. FACEBOOK POSTS• Construction• Pro / Cons• Gain community support• Generate discussion• Increase awareness of projects
    8. 8. FACEBOOK APPS• Fan Exclusives• Deal Share• Show & Sell• Donate• Volunteering• Sweepstakes• Fan Offer – Coupons
    9. 9. TWITTER• Micro Blog• Targeting handles for industry • YMCAs, Private sector, etc….• Geo-Targeting• Keyword tracking • TweetDeck – Keyword traps• Social event promotions
    10. 10. ANIMOTO• Free or Membership Available• Templates for video development• Authorized music• Upload photos and video clips• Drag and drop• Publish to YouTube
    11. 11. YOUTUBE
    12. 12. GOOGLE ALERTS• What is being said about you?• Monitor competitors• Create a query• Google scans regularly• Emails results
    13. 13. GOOGLE AD WORDS• Target searches• Pay per click• Cost per impression
    14. 14. GOOGLE AD WORDS• Add a few screenshots
    15. 15. FLOW• Work management system• Provides accountability• Improves communication• Tracks progress and notes• Web Based-In the Cloud• Available for iPhone / iPad
    16. 16. SPLASH RADIO• Own radio station• Dept brand• Revenue generator • Advertising • Concessions• Market partners• Internal promotions
    17. 17. FOURSQUARE• Location based• Check-in features• Offer specials• Collect badges• Provide tips and recommendations
    18. 18. ZENFOLIO• Photo storage• Sort and organize• Tag photos for easy access• Sell photos• Ability for public to place orders for products
    19. 19. PINTEREST• Social pin board• Photo sharing• Market products• Connect people through “things” they find interesting
    20. 20. INSTAGRAM• Share photos• Filters to transform look and feel• Distinctive feature to square photos like old Polaroids
    21. 21. YELP / TRIPAVISOR• Location based• Review sites• Check-in• Specials offered• Many people are checking before using a service
    22. 22. SLIDESHARE• Marketing content• View Presentations• Interact with the community• Increase public outreach• 58M visitors monthly
    23. 23. SLIDESHARE• screenshots
    24. 24. LINKEDIN• Professional Networking• Join Groups• Ask questions• Meet fellow professionals• Employment opportunities• Research and education
    25. 25. SMARTPHONE APPS• Everyone is going mobile• New way for promotions• Residents and visitors• Find a park, trail, event• Facility rentals• Online registration• More…..
    26. 26. QR CODES• Connect• Videos• Promotions• Coupons• Social Media• Bring static print to life
    27. 27. SMARTPHONE APPS• Fitness Trail• Promote Rec Center• Promote fitness lessons• Content development
    28. 28. SCA PROMOTIONS
    29. 29. SCA PROMOTIONS
    30. 30. GROUPON• Social buying• Deep discount• Direct to non- peak times• Introduce to new customers• Upsell• Customer service
    31. 31. IDEAL GOLFER
    32. 32. CONDUITMOBILE•
    33. 33. City of Grand Prairie City of Arlington Kelly Eddlemon, City of Grand Prairie Gary Packan, City of Arlington Ryan Hegreness, City of Arlington
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