obtaining
buy in for 2.0
deployment:
a CPA Australia
case study
Zaana Howard | Swinburne University
                      ...
overview

                             Lighting up the dock 2 by gnackgnackgnack
           http://www.flickr.com/photos/g...
case
CPA Australia
129 000+ members
450 employees
16 offices
11 countries                                   Brooklyn by jo...
case
knowledge exchange team

                          CEO




               Member
            Knowledge



           ...
what is buy in?
a commitment to
achieving a shared goal
                                                   empty goal by k...
buy in is about
communication, engagement
and relationship building




                        snail love | when you can’...
…with 2.0 its also about
education and role modelling




                                     Teaching the youngster to f...
buy in has two levels
to allow
to do




                                                              two by Amir K.
    ...
who do you
need buy in
from? why?
target them
                                         Target by bitmask
              htt...
buy in
principles

                          Red five is alive! By zawtowers
   http://www.flickr.com/photos/zawtowers/342...
#1 know what you’re doing and why
                                 Saint Patrick’s Day matches by Bob.Fornal
             ...
POST
framework




            C. Li & J. Bernoff 2008
#2 evidence. where does it LIE?
(Literature | Industry | Experience)
                                                     ...
#3 pitch to
each audience
                              Greenfinch singing – Carduelis chloris by Rob.Baldwin
            ...
stratified systems theory
Levels of   Vision         Typical role                                     Level of response
wo...
exercise
your pitch




           Leo sings along with Justin Bieber at last night’s
                Much Music Awards by...
#4 respect the channels of your organisation




                                                              Skittles vo...
#5 buy in is not
a one off event




                                  OMG MACRO! [p52 w1] by Don Solo
                   ...
summation
3c’s = clarity + conversation + care




                                      27th April 2008 / Day 118 (483) b...
Who knows what you’ll find when you ask questions by [F]oxymoron
             http://www.flickr.com/photos/f-oxymoron/5005...
contact
@zaana
zaanahoward@gmail.com
zaanahoward.com
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Zaana howard completed [compatibility mode]

  1. 1. obtaining buy in for 2.0 deployment: a CPA Australia case study Zaana Howard | Swinburne University 20 by Bright Tal http://www.flickr.com/photos/bright/113694992/
  2. 2. overview Lighting up the dock 2 by gnackgnackgnack http://www.flickr.com/photos/gnackgnackgnack/3356837985/
  3. 3. case CPA Australia 129 000+ members 450 employees 16 offices 11 countries Brooklyn by joe holmes http://www.flickr.com/photos/joeholmes/107835324/
  4. 4. case knowledge exchange team CEO Member Knowledge Knowledge Sharing & Publishing Digital Communications & Publishing Knowledge Exchange
  5. 5. what is buy in? a commitment to achieving a shared goal empty goal by keylosa http://www.flickr.com/photos/keylosa/184606430/
  6. 6. buy in is about communication, engagement and relationship building snail love | when you can’t say it show it by Adam Foster | Codefor http://www.flickr.com/photos/paperpariah/3589690234/
  7. 7. …with 2.0 its also about education and role modelling Teaching the youngster to feed by foxypar4 http://www.flickr.com/photos/foxypar4/511910343/
  8. 8. buy in has two levels to allow to do two by Amir K. http://www.flickr.com/photos/childofwar/3874149070/
  9. 9. who do you need buy in from? why? target them Target by bitmask http://www.flickr.com/photos/hvc/2682679414/
  10. 10. buy in principles Red five is alive! By zawtowers http://www.flickr.com/photos/zawtowers/3423568989/
  11. 11. #1 know what you’re doing and why Saint Patrick’s Day matches by Bob.Fornal http://www.flickr.com/photos/fornal/424716302/
  12. 12. POST framework C. Li & J. Bernoff 2008
  13. 13. #2 evidence. where does it LIE? (Literature | Industry | Experience) Picture project by House of Sims http://www.flickr.com/photos/houseofsims/4564845432/
  14. 14. #3 pitch to each audience Greenfinch singing – Carduelis chloris by Rob.Baldwin http://www.flickr.com/photos/robbaldwin-photography/4206105020/
  15. 15. stratified systems theory Levels of Vision Typical role Level of response work VI 10-20 yrs Mulitnational CEOs, regulators, Global government ministers, futurists transformation V 5-10 yrs CEO, CFO, Board, Heads of major Transformational business units, Presidents IV 2-5 yrs General Manager, COO, direct reports to Breakthrough CEO, department managers III 1-2 yrs Senior professionals, unit managers, Predictive and project managers systematic II 3-12 mths First line supervisors, team leaders Diagnostic and situational I up to 3 mths Front line employee, tradesperson, admin, Procedural PA, data entry Adapted from MVC Associates International, 2005 & Jaques 1996.
  16. 16. exercise your pitch Leo sings along with Justin Bieber at last night’s Much Music Awards by DuckLover Bonnie http://www.flickr.com/photos/bonniesducks/4719231324/
  17. 17. #4 respect the channels of your organisation Skittles vodka by cabbit http://www.flickr.com/photos/cabbit/4727168015/
  18. 18. #5 buy in is not a one off event OMG MACRO! [p52 w1] by Don Solo http://www.flickr.com/photos/donsolo/2243154949/
  19. 19. summation 3c’s = clarity + conversation + care 27th April 2008 / Day 118 (483) by Mrs Magic http://www.flickr.com/photos/mrsmagic/2446062461/
  20. 20. Who knows what you’ll find when you ask questions by [F]oxymoron http://www.flickr.com/photos/f-oxymoron/5005146417/
  21. 21. contact @zaana zaanahoward@gmail.com zaanahoward.com

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