Threats and Legal Issues in Social Media


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Threats and Legal Issues in Social Media
One-day connected forum and workshops
13-14 June 2013, Parkroyal Darling Harbour, Sydney

Facing and overcoming the internal and external issues of commercial social media

* Fraudulent behaviour
* Defamation
* Information Security and Privacy
* Damage to brand reputation
$995 plus gst to attend the forum

Participating forum leaders:
University of Canberra
Woods Bagot
Clayton Utz
Commonwealth Bank
Interactive Advertising Bureau Australia
ActionAid Australia
Rural Fire Service
Einsteinz Communications
e.Law International Pty Ltd
Social Enclave

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Threats and Legal Issues in Social Media

  1. 1. Threats and Legal Issuesin Social MediaFacing and overcoming the internal and external issues of commercial social media $995 plus gst to attend the forumóó Know the legal obligationsand laws impacting social media use óó Managing brand risk on Social Mediaóó There is no stopping it but óó Fraudulent behaviourhow can you minimise externalthreats óó Social media guidelines, policies and governance structure ó ó Protecting your intellectual property Post-forum workshops: Friday, 14 June 2013 A Creating a framework to manage social media risk and its legal aspects Facilitated by: Rebekah Giles, Partner, Kennedys Law Anthony Mason, Manager of Digital Research and Analysis, SR7 Gustaf Sorman-Nilsson, Head of Audit, SR7 B Social Media Legal Risks; a really bad day Facilitated by: Jennifer Duxbury, Senior Legal manager and policy advisor, Lecturer, The School of Law, Canberra University Supported By:
  2. 2. Infringement, Defamation and PrivacySocial media is a vital business tool that complements marketing, advertising and recruitment. It provides greatercompetitive advantage if used correctly to maintain successful personal and business relations.For many organisation though, social media is still an unknown territory, and as it accelerates in both personal andcommercial use, a myriad of new legal issues and other risks start to arise. Legal issues associated with impropercontent use, infringement, defamation and privacy, as well as risk of developing a negative brand reputation, detersmany organisations from fully utilising social media as a competitive advantage.Connected forum –- Thursday, 13 June 20138:30 Registration and refreshments 12:45 Networking lunch9:00 Chairperson’s opening remarks Addressing social media threats Allison Stanfield, Owner, e.Law International Pty Ltd 1:45 Educating employees on the proper use of social media at work óó Monitoring social media comments from within the organisation óó Up skilling and training staff on the proper use of social mediaIdentifying the risks and legal issues of social media use óó Ensuring all employees understand the difference between using9:15 The Clayton Utz social media story - a practical case study social media for personal and professional use óó Getting internal buy in óó Ensuring social media policy is widely available to staff óó Understanding the risks and threats Susan Stewart, Global Strategic Development and Change Manager, Woods Bagot óó Developing the internal capability óó Overcoming budgetary constraints 2:30 Monitoring and responding to criticism and negative comments óó Managing issues online óó Measuring success óó Working across the company to ensure external threats are Ben Healy, Head of Client and Marketing Services, Clayton Utz managed effectively óó Responding to misleading and deceptive testimonials10:00 Knowing your legal obligations and the issues with commercial social óó Responding in timely fashion to avoid further issues media use óó Developing an appropriate response procedure and óó Defamation: what is it and what risks does it post to the communication guideline company? óó What obligations exist around monitoring user comments on óó Identifying laws that impact commercial social media use in social media sites? Australia Samantha Yorke, Director of Regulatory Affairs, óó Understanding the legal risks of company information leakage Interactive Advertising Bureau Australia óó Protecting your intellectual property and avoiding information infringement 3:15 Afternoon refreshments and networking Elizabeth Blackford, General Manager, Commercial Management, Commonwealth Bank 3:30 Managing brand risk on Social Media óó How social media can damage your brand and why you should10:45 Morning refreshments and networking do it anyway óó How social media is changing brand management, for betterSafeguarding against social media risks and worse11:15 Improving and updating your social media guidelines, policies and óó Things to consider when choosing how (not if) to engage with governance structure social media óó Developing internal policies to govern disclosure and employee óó ActionAid Australia’s experiment of radical openness to social behaviour media and the many lessons it learned óó Building a formalised marketing strategy with clear social media Mark Chenery, Head of Community Engagement, policies ActionAid Australia óó Ensuring that your policy is relevant and updated regularly óó Maintaining a good governance structure for social media 4:15 Getting managers on board with social media implementation óó Helping senior managers understand the importance of social Matthew Gould, Online Systems Officer, Rural Fire Service media for their business óó Getting boards and management teams on side12:00 Interactive panel discussion: Social media opportunities and óó Helping boards and executive teams to understand that social overcoming the risks involved media is their responsibility too óó Risks: are there too many? Kate Carruthers, IT Manager, University of New South Wales óó Opportunities: do they outweigh the risks associated with it? óó Disadvantages for organisation not fully utlising social media 5:00 Chairperson’s closing remarks and end of connected forum óó Advantages of positive social media use Panellists: Kelly O’Shaughnessy, Social Media Strategist, Ashurst Lorna Farrar, Social Media Strategist, Einsteinz Communications; Lecturer, Australian Direct Marketing Association Antony Loomans, Director, Social EnclaveFacilitated by: Allison Stanfield, Owner, e.Law International Pty Ltd
  3. 3. Brand ReputationPost-forum workshops -– Friday, 14 June 2013ACreating a framework to manage social media risk and its legal aspectsRegistration: 8.00 amWorkshop time: 8.30 am - 11:30amFacilitated by: Rebekah Giles, Partner, Kennedys LawAnthony Mason, Manager of Digital Research and Analysis, SR7Gustaf Sorman-Nilsson, Head of Audit, SR7About the workshop:Risks and legal issues in social media hinder business opportunities. Thus, organisations not only have to be aware of these risks but also have to have a plan in place tomanage them.In this workshop we will work together to explore the following:• What is social media risk?• What are the legal aspects of social media?• How can legal risk associated with social media affect business?• How can you create a framework to manage social media risk and its legal aspects? About the workshop leaders: Anthony Mason has extensive experience as a social media risk management professional, having joined SR7 as the Head of Monitoring in 2010. In that time he has developed an industry-leading understanding of the complex issues facing social media users and professionals alike and the best practice approaches in addressing these challenges. Gustaf Sorman-Nilsson is the Head of Social Media Auditing at Australia’s leading social media intelligence company, SR7. He manages a team of specialist social media analysts who provide social media auditing and risk management to ASX listed companies and some of Australia’s most respected brands. With his team, he has delivered world best social media strategies for clients across all industries. Rebekah Giles is an experienced and respected litigator, recognised by the Law Society of New South Wales who recently honoured her with an appointment to its Litigation and Legal Practice Committee. She deals with all types of reputational risk and commonly acts in negligence actions against professionals, disciplinary/regulatory matters for professionals, defamation proceedings, sporting disputes and a broad range of commercial disputes. She also specialises in dealing with breaches of confidentiality and privacy. B Social Media Legal Risks; a really bad day Registration: 12.00 pm Workshop time: 12.30 pm - 3:30pm Facilitated by: Jennifer Duxbury, Senior Legal manager and policy advisor, Lecturer, The School of Law, Canberra University About the workshop: There are myriad of risks and legal implications to take into consideration when using social media in the workplace. This workshop will cover a wide variety of legal issues that a business might have to deal with on a really bad day from defamation, employment code of conduct breaches to breaches of advertising codes and misleading and deceptive conduct. We will work together to understand and overcome these potential risks in your organisation. About the workshop leader: Jenny is a senior legal professional with over 20 years’ experience in a wide variety of roles and management environments ranging from large multinational and public sector to a smaller private sector companies. She has held General Counsel roles at Reuters, Airservices Australia, Lonely Planet and Ninemsn, She is passionate about leading and developing high performing teams. Her core areas of technical strength are Digital Media Law, Intellectual Property, Technology, Regulatory Risk Management and Corporate Governance She has a keen interest in professional legal education and since 2008 has lectured on organisational strategy, team management and development as part of the professional development programme of the NSW College of Law. She is currently a lecturer in the School of Law at Canberra University.
  4. 4. 5 way s t o b o o k yo ur plac e AT th i s e v e ntPhone: +61 1300 550 662 Fax: +61 1300 550 663 Email: +61 (02) 8913 4000 +61 (02) 8913 4099 Web: Send the completed registration form to Ark Group Australia Pty Ltd, Main level, 83 Walker Street, North Sydney, NSW 2060 Threats and Legal Issues in Social Media 13-14 June 2013, Parkroyal Darling Harbour, Sydney SO-WEB put your details here (please print): Organisation Name postal address state postcode fax phone Forum and Two Workshops Forum and Workshop Forum only Workshops Pricing - A or B circle workshop(s) A or B Post-forum workshop Post-forum workshop Standard Pricing qsave $200 qsave $100 q$995 + GST = $1094.50 q$695 + GST = $764.50 $2185 + GST =$2403.50 $1590 + GST = $1749 Early bird qsave $300 qsave $200 qsave $50 qsave $60 (exp: 19/05/2013) $2085 + GST = $2293.50 $1490 + GST = $1639 $945 + GST = $1039.50 $635 + GST = $698.50 Not valid with any other offer Member offer qsave $400 qsave $300 qsave $100 qsave $100 (exp:19/05/2013) $1985 + GST = $2183.50 $1390 + GST = $1529 $895 + GST = $984.50 $595 + GST = $654.50 I am a member of an organisation supporting this forum Not valid with any other offer Delegate Name Job title Email address 1st 2nd 3rd 4th FREE Signature Event venue and accommodation I have read and accepted the booking conditions Please note: Payment must be received in full prior to the event to guarantee your place Please contact the hotel directly to make your reservation, o Mastercard o Visa o American Express Card number quoting ‘Ark Group Australia’ as your reference. Expiry date Parkroyal Darling Harbour, Sydney Cardholder’s name Cardholder’s signature 150 Day Street Sydney 2000 o Payment enclosed (Cheques should be made payable to Ark Group Australia Pty Ltd) o Please invoice me (02) 9281 1188 Booking conditions 1. Bookings can be submitted at any stage prior to the ƒƒ For cancellations received less than 30 days prior to event, subject to availability. A limited allocation is being the event, the full delegate rate must be paid and no held and booking early is therefore recommended. In refunds will be available. Sponsorship or Exhibition Opportunities the event of the booking not being accepted by Ark 5. All bookings submitted by e-mail, fax, or over the Group Australia the total amount will be refunded. telephone are subject to these booking conditions. 2. Payment must be received in full prior to the course. 6. All cancellations must be received in writing. 3. All speakers are correct at the time of printing, but are 7. Ark Group Australia will not be held liable for If you are interested in sponsoring or exhibiting at this event subject to variation without notice. circumstances beyond their control which lead to the 4. If the delegate cancels after the booking has been cancellation or variation of the programme. accepted, the delegate will be liable to the following 8. All bookings, whether Australian or overseas will be cancellation charges: charged Australian GST at the prevailing rate at the please us: ƒƒ Cancellations notified over 45 days prior to the event time of booking. will not incur a cancellation fee. 9. Delegates are responsible for their own travel, ƒƒ In the event of a cancellation being between 45 and accommodation and visa requirements. 30 days prior to the event, a 20% cancellation fee will be charged. Phone: 1300 550 662 We occasionally allow reputable companies to mail details of products we feel may be of interest. If you do not wish to receive this service, please tick this box q E062