Terry Hayes Executive Manager Fire Planning Systems- CFA Chris Blackstock GIS Analyst – Database Administration- CFA Infor...
Objectives for Today <ul><li>Provide insight into CFA’s connection with Community </li></ul><ul><li>Engage you in a short ...
Who are we? <ul><li>What: CFA is a  Community based  fire and emergency services organisation. </li></ul><ul><li>- 58,000 ...
Community Planning Process COMMUNITY PLANNING PROCESS Risk Assessment Vulnerability Assessments Community Preparedness She...
Individual/Household Planning and Capability Development Awareness and  understanding Individual / Household Preparedness ...
<ul><li>Victorian Fire Risk Register (VFRR) </li></ul><ul><li>One Source One Message (OSOM) </li></ul><ul><li>CRM  </li></...
Risk Map Asset Reference Insert Maps Treatment  Reference 10 <ul><li>Purpose: </li></ul><ul><ul><li>Develop a Municipal Bu...
VFRR Informing Community Risk “ The VFRR has improved inter-agency collaboration.”  (John Mealia) “ The advantage of the V...
One Source One Message (OSOM) <ul><li>Objectives: </li></ul><ul><ul><ul><li>To provide timely, accurate information to com...
One Source One Message (OSOM) <ul><li>Objectives: </li></ul><ul><ul><ul><li>To provide Victorian Emergency Services Organi...
OSOM transmissions 15
Household Bushfire Self Assessment Tool 21
<ul><li>89,000 fans </li></ul><ul><li>19.5 million update views  Jan 2010 - April 2011  </li></ul>Connecting On-Line <ul><...
Township Protection Plans <ul><li>What are they? </li></ul><ul><li>Community based plans </li></ul><ul><li>Contain bushfir...
Township Protection Plan Objectives <ul><li>To identify agency and individual actions that are likely to improve the bushf...
Community Preparedness Guide
IAP2
<ul><li>Problem: </li></ul><ul><li>How do we use public / crowd sourced information to aid in decision making during an em...
Social Media, Smartphones, Mobile Networks  14 Facebook MySpace Twitter Smart Phones, iPhone Apps, SMS, Phone Calls Web Ph...
Map and Demographics
Chum Creek Topography <ul><li>Chum Creek is situated approximately 50km’s North East of Metropolitan Melbourne within  </l...
Australian Bureau of Statistics Census Statistics
Tasks <ul><li>(a) How do we effectively engage the Community      </li></ul><ul><li>in building a Township Protection Plan...
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Terry Hayes

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  • Thankyou for the opportunity. My presentation to you today will take you through a number of critical technology initiatives implemented by CFA post Feb 2009 that have given rise to improved opportunity for engagement of community understanding of risk and issuing warnings. I will do this by reflecting briefly on the outcomes of the 2009 VBRC inquiry, discuss our relationship with communities through a couple of lenses and then give you some insight into the initiatives.
  • VFRR Output Map - The asset table on the top right of the map identifies all assets which have been identified to be at risk from Bushfire by the VFRR tool and assigned a treatment. The treatments are below the map and indicate treatment type the agency responsible and delivery dates. For areas that have a large number of assets identified, a zoom of that particular area individualises the assets and can be added to the side of the map. This is known as an insert map.   
  • Tell story of developing idea on a plane………. Establish a single ‘behind the scenes’ website with same-time uploads to the Country Fire Authority (CFA) and Department of Sustainability and Environment (DSE) websites. Adopt the OASIS Common Alerting Protocol – OASIS Standard CAP-V1.1, a digitally formatted template in which messages are constructed using standard classifications and terminology. Capability to create and issue alert and warning messages from the field was limited. Process was largely paper based and involved faxing to central location for publishing to website only. Faxes issued to media outlets. Problems with this approach included: Currency of message information Relied upon CFA network Public receives information through a number of means Visibility across all incidents was not possible Inconsistent language Other agencies like SES are now developing OSOM for their needs for an all-hazards approach to warnings RSS feeds can also be taken from OSOM so other organisations and the public can take up real time information from the system
  • Other agencies like SES are now developing OSOM for their needs for an all-hazards approach to warnings RSS feeds can also be taken from OSOM so other organisations and the public can take up real time information from the system
  • Field-issued alert and warning messages. Alert/warning messages issued in variety of formats and mediums ensuring greater coverage of the public. Visibility across agencies is now possible ensuring greater operational effectiveness. Benefit realised: Standardised language and message construction/format
  • Current Products * Facebook * Twitter * MySpace * SMS * CFA Website Engaging Stakeholders to utilise technological communication sources Spreading the Message Reaching the Community
  • The events and other approaches to Feb 7 2009 provided the impetus for a great leap forward in the use of technology to enable our communities to understand their bushfire risk, to inform and engage with our communities and to warn our communities in the event of fire. Early feedback on the February fires through the VFRR about preparedness strategies, indicated that many people felt under prepared, did not understand their bushfire risk, and did not understand or receive warnings. To respond to this, CFA and government put in place what might be regarded as the largest bushfire preparedness program by any government in the world. But before we get to what we have done, it’s best to provide a perspective on the bushfire issue and what the community engagement function is trying to achieve. The program was underpinned by the concept that information was not enough – we needed our communities to take actions that will ensure their survival when a bushfire occurs and to get this behaviour outcome, need to ensure individuals understand their own risk, have an action plan for survival and will receive a warning to enact that plan – and we acknowledge that this outcome requires a sustained supported long term program.
  • Terry Hayes

    1. 1. Terry Hayes Executive Manager Fire Planning Systems- CFA Chris Blackstock GIS Analyst – Database Administration- CFA Information Sharing and Collaboration for Emergency Services Forum May 2011
    2. 2. Objectives for Today <ul><li>Provide insight into CFA’s connection with Community </li></ul><ul><li>Engage you in a short workshop to share ideas on Community Engagement in: </li></ul><ul><ul><li>Planning context </li></ul></ul><ul><ul><li>Response context </li></ul></ul>
    3. 3. Who are we? <ul><li>What: CFA is a Community based fire and emergency services organisation. </li></ul><ul><li>- 58,000 volunteers, 2,000 employees across Victoria </li></ul><ul><li>Mission: To protect lives and property </li></ul><ul><li>Vision: Working together with communities to keep Victorians safe from fire and other emergencies </li></ul>
    4. 4. Community Planning Process COMMUNITY PLANNING PROCESS Risk Assessment Vulnerability Assessments Community Preparedness Shelter & Relocation Options Township Protection Plans Community Information Guide Prevention Plan Operation Plan Enact Personal Bushfire Plans Readiness Simulation C - Current Initiatives P - Planned Initiatives Key Initiatives C – NSP / Key Initiatives C - TPP C - Vegetation Management C - Municipal Fire Management Plan P - TPPs aligned with Municipal Fire Management Plan Key Initiatives P – Exercises, online simulations Risk Management Product/ Service Design Capability Development Response Ready Leave Early Destinations Key Initiatives C - VFRR C - House Retrofit Guide C -Vegetation Guide C - Wildfire Management Overlay Vulnerability P - Community Risk Analysis P - Bushfire Impact Assessment Tool
    5. 5. Individual/Household Planning and Capability Development Awareness and understanding Individual / Household Preparedness Recognition of need to act Education and community engagement (planning and preparation) Personalised bushfire survival plan Simulation Enact personal plan Readiness (influencing intention to act) Risk Management Product/ Service Design Capability Development Response Ready INDIVIDUAL / HOUSEHOLD PLANNING PROCESS C – Current initiatives P – Planned initiatives C - Media campaign C - Mail outs/publications C - Local place based activities C - FireReady Victoria P - Outbound targeted campaigns to high risk areas P - Locally relevant information programs C - Fire Ready Victoria Meetings C - FireReady kit C - Households Bushfire Self Assessment Tool C - Advice to Property Owners C - Community Fireguard C- Programs for Vulnerable Communities P - Increase in online services/products to educate and engage P - Enhanced advice to Property Owners P - Locally relevant information programs P - Improved measurements and customers tracking P - Competency based education programs C - Bushfire Planning Workshops C - FireReady kit P - Standard “Go-Leave Early Plan” P - Online Planning Workshops P - Exercise online simulations
    6. 6. <ul><li>Victorian Fire Risk Register (VFRR) </li></ul><ul><li>One Source One Message (OSOM) </li></ul><ul><li>CRM </li></ul><ul><li>Household Bushfire Self Assessment Tool (HBSAT) </li></ul>CRM VFRR HBSAT 7
    7. 7. Risk Map Asset Reference Insert Maps Treatment Reference 10 <ul><li>Purpose: </li></ul><ul><ul><li>Develop a Municipal Bushfire Risk </li></ul></ul><ul><ul><li>Register that identifies assets at </li></ul></ul><ul><ul><li>risk from bushfire </li></ul></ul><ul><ul><li>Assesses the level of risk to assets </li></ul></ul><ul><ul><li>Provides a range of treatments to </li></ul></ul><ul><ul><li>mitigate the risk </li></ul></ul><ul><li>Key points: </li></ul><ul><ul><li>Uses ISO 31000 Risk </li></ul></ul><ul><ul><li>Management process </li></ul></ul><ul><ul><li>Uses a database and ESRI Arc </li></ul></ul><ul><ul><li>engine (or maps) </li></ul></ul><ul><ul><li>Register is built through </li></ul></ul><ul><ul><li>collaboration </li></ul></ul><ul><ul><li>It presents risk and treatments </li></ul></ul><ul><ul><li>spatially </li></ul></ul>
    8. 8. VFRR Informing Community Risk “ The VFRR has improved inter-agency collaboration.” (John Mealia) “ The advantage of the VFRR is that it layers the responsibilities and identifies the assets and who is responsible – on one map.” (Kevin Kittle, Municipal Fire Prevention Officer, Corangamite Shire Council) “ Hopefully we will never engage on our own any more. That it will always be done in a collaborative way.” (Cardinia Shire representative) A member of the Gembrook community locates her home. 11
    9. 9. One Source One Message (OSOM) <ul><li>Objectives: </li></ul><ul><ul><ul><li>To provide timely, accurate information to communities regarding fire activities and incidents. </li></ul></ul></ul><ul><ul><ul><li>To establish a single ‘behind the scenes’ website for consumption by CFA and Department of Sustainability and Environment (DSE) websites. </li></ul></ul></ul><ul><ul><ul><li>To produce warnings and alerts in a clear, concise manner with consistent terminology based on the OASIS Common Alerting Protocol (CAP). </li></ul></ul></ul>13
    10. 10. One Source One Message (OSOM) <ul><li>Objectives: </li></ul><ul><ul><ul><li>To provide Victorian Emergency Services Organisations (ESO’s) and support organisations the technical capability of having a single source of information for emergency warnings and alerts. </li></ul></ul></ul><ul><ul><ul><li>To provide Victorian Emergency Services Organisations (ESO’s) and support organisations a simple, intuitive process for producing and distributing emergency warnings and alerts. </li></ul></ul></ul><ul><ul><ul><li>To distribute alerts and warnings through standards based channels for receipt and consumption by media and inter-governmental agencies. </li></ul></ul></ul>14
    11. 11. OSOM transmissions 15
    12. 12. Household Bushfire Self Assessment Tool 21
    13. 13. <ul><li>89,000 fans </li></ul><ul><li>19.5 million update views Jan 2010 - April 2011 </li></ul>Connecting On-Line <ul><li>278 videos </li></ul><ul><li>1.48 million views </li></ul><ul><li>2,800 stories since May 2009 </li></ul><ul><li>735,000 visits </li></ul><ul><li>7,800 forum posts </li></ul>
    14. 14. Township Protection Plans <ul><li>What are they? </li></ul><ul><li>Community based plans </li></ul><ul><li>Contain bushfire preparedness information </li></ul><ul><li>Contain actions and advice when confronted with adverse weather conditions and fire in landscape </li></ul>
    15. 15. Township Protection Plan Objectives <ul><li>To identify agency and individual actions that are likely to improve the bushfire survival of individuals and assets </li></ul><ul><li>To provide clear direction to local residents in the development of their Personal Bushfire Survival Plan </li></ul>
    16. 16. Community Preparedness Guide
    17. 17. IAP2
    18. 18. <ul><li>Problem: </li></ul><ul><li>How do we use public / crowd sourced information to aid in decision making during an emergency? </li></ul><ul><li>Questions: </li></ul><ul><li>What information does the public have? </li></ul><ul><li>What communication channels are available? </li></ul><ul><li>How do we ensure the information is useful? </li></ul>Social Media as a source of Information 13 Mr. Chris Blackstock- GIS Analyst/Database Administrator
    19. 19. Social Media, Smartphones, Mobile Networks 14 Facebook MySpace Twitter Smart Phones, iPhone Apps, SMS, Phone Calls Web Photos, Video
    20. 20. Map and Demographics
    21. 21. Chum Creek Topography <ul><li>Chum Creek is situated approximately 50km’s North East of Metropolitan Melbourne within </li></ul><ul><li>the shire of Yarra Ranges. </li></ul><ul><li>The Yarra Ranges has a history of significant bushfires. </li></ul><ul><li>Areas of Chum Creek have been identified as an extreme risk through the Victorian Fire </li></ul><ul><li>Risk Register (VFRR) process </li></ul><ul><li>The Community of Chum Creek is surrounded by native vegetation. </li></ul><ul><li>There is no Community Hub/Township Centre. </li></ul><ul><li>The population resides predominately on parcels of land greater than one hectare. </li></ul><ul><li>A TPP for this locality is currently under development. </li></ul><ul><li>The range of treatments currently in place include, but not limited to, Community Education, </li></ul><ul><li>Fuel Management and Routine Inspections, all of which are delivered via a number of </li></ul><ul><li>agencies. </li></ul>
    22. 22. Australian Bureau of Statistics Census Statistics
    23. 23. Tasks <ul><li>(a) How do we effectively engage the Community </li></ul><ul><li>in building a Township Protection Plan? </li></ul><ul><li>(b) What approaches/tools should we consider using that will </li></ul><ul><li> inform community members of the plan and </li></ul><ul><li> encourage them to build their plan around it. </li></ul><ul><li>(a) How do we effectively engage the Community in intelligence </li></ul><ul><li>gathering to support response and recovery? </li></ul><ul><li>(b) What information does the public have? </li></ul><ul><li>(c) What communication channels are available? </li></ul><ul><li>(d) How do we ensure the information is useful? </li></ul>
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