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Neryl east
Neryl east
Neryl east
Neryl east
Neryl east
Neryl east
Neryl east
Neryl east
Neryl east
Neryl east
Neryl east
Neryl east
Neryl east
Neryl east
Neryl east
Neryl east
Neryl east
Neryl east
Neryl east
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Neryl east

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  • 1. Internal Communication through Organisational Change Neryl East MA PhD Shellharbour City Council
  • 2.  
  • 3.  
  • 4. Scenario 1: A little bit of notice goes a long way… <ul><li>Communication strategy </li></ul><ul><ul><li>Days preceding dismissal </li></ul></ul><ul><ul><li>D-Day </li></ul></ul><ul><ul><li>Days/weeks after dismissal </li></ul></ul>
  • 5. Being able to see their eyeballs… <ul><li>“It’s about going around having half hour conversations with people.” </li></ul><ul><ul><li>Angela Scaffidi, Scaffidi Hugh-Jones </li></ul></ul><ul><li>“Our focus groups can normally go through one and a half hours without mentioning the newsletter, but they won’t go for a minute without mentioning the manager...” </li></ul><ul><ul><li>Rodney Gray, Employee Communications &amp; Surveys Pty Ltd </li></ul></ul>
  • 6. What’s your sphere of influence?
  • 7. Scenario 2: What happens when your tools are taken away?
  • 8. A challenging workplace issue
  • 9. Building a new workplace culture <ul><li>Cross-unit task force </li></ul><ul><li>External agencies </li></ul><ul><li>Staff survey and values focus groups </li></ul><ul><li>Branded communication strategy </li></ul>
  • 10. Why does it go wrong?
  • 11. Lack of leadership commitment <ul><li>1. I don’t believe in this stuff </li></ul><ul><li>2. I believe in it but I don’t know where to start </li></ul><ul><li>3. Those who REALLY know how to engage their people </li></ul><ul><li>David Sawicki </li></ul><ul><li>Impact Employee Communications </li></ul>
  • 12. Role modelling to inspire <ul><li>“ The executives started to work differently, and that’s very powerful.” </li></ul><ul><li>Angela Scaffidi </li></ul><ul><li>Scaffidi Hugh-Jones </li></ul><ul><li>“ In Australia, what people value in communications is that what you say, and what you do, are pretty well aligned.” </li></ul><ul><li>Prof Nita Cherry </li></ul><ul><li>Swinburne University </li></ul>
  • 13. Being stuck on the same course
  • 14. Not making sense of it all
  • 15. Mis-reading the environment
  • 16. Playing down the pain of change
  • 17. More traps… <ul><li>Making statements about the future that make little sense to people on the ground </li></ul><ul><li>Assuming the workforce will believe you </li></ul><ul><li>Having a culture that’s dramatically different to the message </li></ul><ul><li>Assuming that if you say it once, they’ll get it </li></ul>
  • 18. How will you get your joint jumping?
  • 19. Internal Communication through Organisational Change Neryl East MA PhD Shellharbour City Council

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