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Neryl east

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Neryl east Neryl east Presentation Transcript

  • Internal Communication through Organisational Change Neryl East MA PhD Shellharbour City Council
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  • Scenario 1: A little bit of notice goes a long way…
    • Communication strategy
      • Days preceding dismissal
      • D-Day
      • Days/weeks after dismissal
  • Being able to see their eyeballs…
    • “It’s about going around having half hour conversations with people.”
      • Angela Scaffidi, Scaffidi Hugh-Jones
    • “Our focus groups can normally go through one and a half hours without mentioning the newsletter, but they won’t go for a minute without mentioning the manager...”
      • Rodney Gray, Employee Communications & Surveys Pty Ltd
  • What’s your sphere of influence?
  • Scenario 2: What happens when your tools are taken away?
  • A challenging workplace issue
  • Building a new workplace culture
    • Cross-unit task force
    • External agencies
    • Staff survey and values focus groups
    • Branded communication strategy
  • Why does it go wrong?
  • Lack of leadership commitment
    • 1. I don’t believe in this stuff
    • 2. I believe in it but I don’t know where to start
    • 3. Those who REALLY know how to engage their people
    • David Sawicki
    • Impact Employee Communications
  • Role modelling to inspire
    • “ The executives started to work differently, and that’s very powerful.”
    • Angela Scaffidi
    • Scaffidi Hugh-Jones
    • “ In Australia, what people value in communications is that what you say, and what you do, are pretty well aligned.”
    • Prof Nita Cherry
    • Swinburne University
  • Being stuck on the same course
  • Not making sense of it all
  • Mis-reading the environment
  • Playing down the pain of change
  • More traps…
    • Making statements about the future that make little sense to people on the ground
    • Assuming the workforce will believe you
    • Having a culture that’s dramatically different to the message
    • Assuming that if you say it once, they’ll get it
  • How will you get your joint jumping?
  • Internal Communication through Organisational Change Neryl East MA PhD Shellharbour City Council