Neryl east

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Neryl east

  1. 1. Internal Communication through Organisational Change Neryl East MA PhD Shellharbour City Council
  2. 4. Scenario 1: A little bit of notice goes a long way… <ul><li>Communication strategy </li></ul><ul><ul><li>Days preceding dismissal </li></ul></ul><ul><ul><li>D-Day </li></ul></ul><ul><ul><li>Days/weeks after dismissal </li></ul></ul>
  3. 5. Being able to see their eyeballs… <ul><li>“It’s about going around having half hour conversations with people.” </li></ul><ul><ul><li>Angela Scaffidi, Scaffidi Hugh-Jones </li></ul></ul><ul><li>“Our focus groups can normally go through one and a half hours without mentioning the newsletter, but they won’t go for a minute without mentioning the manager...” </li></ul><ul><ul><li>Rodney Gray, Employee Communications & Surveys Pty Ltd </li></ul></ul>
  4. 6. What’s your sphere of influence?
  5. 7. Scenario 2: What happens when your tools are taken away?
  6. 8. A challenging workplace issue
  7. 9. Building a new workplace culture <ul><li>Cross-unit task force </li></ul><ul><li>External agencies </li></ul><ul><li>Staff survey and values focus groups </li></ul><ul><li>Branded communication strategy </li></ul>
  8. 10. Why does it go wrong?
  9. 11. Lack of leadership commitment <ul><li>1. I don’t believe in this stuff </li></ul><ul><li>2. I believe in it but I don’t know where to start </li></ul><ul><li>3. Those who REALLY know how to engage their people </li></ul><ul><li>David Sawicki </li></ul><ul><li>Impact Employee Communications </li></ul>
  10. 12. Role modelling to inspire <ul><li>“ The executives started to work differently, and that’s very powerful.” </li></ul><ul><li>Angela Scaffidi </li></ul><ul><li>Scaffidi Hugh-Jones </li></ul><ul><li>“ In Australia, what people value in communications is that what you say, and what you do, are pretty well aligned.” </li></ul><ul><li>Prof Nita Cherry </li></ul><ul><li>Swinburne University </li></ul>
  11. 13. Being stuck on the same course
  12. 14. Not making sense of it all
  13. 15. Mis-reading the environment
  14. 16. Playing down the pain of change
  15. 17. More traps… <ul><li>Making statements about the future that make little sense to people on the ground </li></ul><ul><li>Assuming the workforce will believe you </li></ul><ul><li>Having a culture that’s dramatically different to the message </li></ul><ul><li>Assuming that if you say it once, they’ll get it </li></ul>
  16. 18. How will you get your joint jumping?
  17. 19. Internal Communication through Organisational Change Neryl East MA PhD Shellharbour City Council

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