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Michelle liu completed

  1. 1. Implementing Web 2.0 tools in a specialised academic library: The AV Language Library experience Michelle Liu | Librarian Arts Digital | The University of Sydney
  2. 2. STRUCTURE › 1. Our new audience: Gen Y › 2. Our experience with Library 2.0 tools › 3. Our concerns with copyright › 4. Conclusion 2
  3. 3. The Generations Baby Boomers--1946-1964 Librarians, median age = 47 Generation X--1965-1979 Students Generation Y (Digital natives) – 1979-2002 3
  4. 4. Information Technology… › - is an ubiquitous part of Gen Y's everyday life. › - allows them to communicate anywhere, anytime. Source: http://blaugh.com 4
  5. 5. Gen Y as library customer › Gen Y wants things instantly - Instant gratification - Easy & immediate access - At a timeframe to suit them › Source: http://www.masternewmedia.org 5
  6. 6. STRUCTURE › 1. Our new audience: Gen Y › 2. Our experience with Library 2.0 tools › 3. Our concerns with copyright › 4. Conclusion 6
  7. 7. A bit about…The AV Language Library › Holds kits for: - 15 curriculum languages - 100 non-curriculum languages › Physical & AV resources: - Books, - CDs, DVDs & some cassettes, - Satellite TV, - Specialised software (Language Player) › Virtual resources (e.g. Facebook, Language Blog, Del.icio.us bookmarks) 7
  8. 8. Language Player 8
  9. 9. A bit of Web history… Web 1.0 › Web 2.0 - 1991 – 2003 › - 2004 to present - Static pages only › - Dynamic pages - Read-only (i.e. the user as › - User-participation / collaboration consumer, limited interactivity) (Communication, sharing, interactivity) 9
  10. 10. Library 2.0: Definition From the LibrarianInBlack blog by Sarah Houghton-Jan: - "Library 2.0 simply means making your library's space (virtual and physical) more -interactive, -collaborative, and -driven by community needs.” 10
  11. 11. …contd. - “Examples of where to start include blogs, gaming nights for teens, and collaborative photo sites. - The basic drive is to get people back into the library by making the library relevant to what they want and need in their daily lives... to make the library a destination and not an afterthought.” We need to engage our students! 11
  12. 12. What does Library 2.0 mean? Library 1.0 Library 2.0 Email a reference query Talk & Connect (Chat) Static pages Dynamic pages Physical visits (Text-based Listen & Watch Online instruction / tutorials (Audio/Visual) Mailing lists / Flyers Online media to push out info Electronic catalogue / Catalogue of virtual resources OPAC Bring them in Go to them (think mobile) 12
  13. 13. The AV Language Library › - Website › - Physical presence (Mon-Fri) - OPAC - Equipment: Computers, CDs, DVDs, Specialised language software › - Virtual presence (24/7) - Facebook profile & page - Language blog * Source of images: Smashing Apps.com 13
  14. 14. Our website 14
  15. 15. Our Web site [detail 1] Link to the Language Library Facebook page 15
  16. 16. Our Web site [detail 2] Link to the Library’s bookmarks in Del.icio.us 16
  17. 17. Our Web site – International Visitors 17
  18. 18. Facebook statistics: Sydney University 18
  19. 19. Facebook Page 19
  20. 20. Language Blog 20
  21. 21. Delicious?? 21
  22. 22. Social bookmarking: Del.icio.us 22
  23. 23. Del.icio.us Tag Cloud 23
  24. 24. Is Library 2.0 working for us? › Facebook › - 216 Fans! › - 73% from Sydney Uni › Language blog › - Total since 17 Aug 2009: 5,598. Approx. 7 every 24 hours. › - Top 8 countries: Australia (mainly Sydney), US, Canada, Hong Kong, Singapore, India, Philippines, and Spain. 24
  25. 25. Results of our survey… - Survey results of 73 language students - Represented 15 languages: French (53%), Arabic (34%), Spanish (30%), Japanese (26%), Mandarin (23%) and German (23%) being the main languages studied by the 73 respondents. Who wanted… Listening Online Grammar Reading Vocabulary Pronunciation Podcasts Writing dictionaries 56.3% 56.3% 46.5% 43.7% 40.8% 40.8% 36.6% 22.5% 25
  26. 26. STRUCTURE › 1. Our new audience: Gen Y › 2. Our experience with Library 2.0 tools › 3. Our concerns with copyright › 4. Conclusion 26
  27. 27. Copyright issues within the Web 2.0 environment 27
  28. 28. Student attitude to information on the Internet - Regard Internet as ‘theirs’, (i.e. Free to download & share with others) 28
  29. 29. Using Film, Video, TV programs & other media › YES: › NO: › Screening in class; › Copying hired / purchased copies; › Copying anything from radio / TV (free-to-air / pay); › Copying from illegal sites which infringe copyright; › Copying podcasts of programs broadcast by free-to-air broadcasters in Australia; › Able to make multiple copies; › Permission letters necessary for AV materials to be copied onto server 29
  30. 30. STRUCTURE › 1. Our new audience: Gen Y › 2. Our experience with Library 2.0 tools › 3. Our concerns with copyright › 4. Conclusion 30
  31. 31. To recap… › - Gen Y comfortable with using IT learn their language! › - Library 2.0 tools to promote your library: - Facebook - Blogs - Del.icio.us › - Copyright constraints for the Web 2.0 environment - We need social media policies that can guide users to using materials responsibly 31
  32. 32. Questions to ponder over › Web 2.0 Do you see this as a progression for your library? › How might your organisation usefully employ Web 2.0 tools, if you’re not using them already? › What important issues should we look out for? › What capacity is needed to make that happen? › What are the needs of your customers around Web 2.0 tools? 32
  33. 33. ›Thank you ☺ › Michelle Liu › michelle.liu@sydney.edu.au › Tel: (02) 9351-2683 33

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