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Leigh wilby presentation

  1. 1. Web 2.0 tools for eLearning and knowledge management<br />Leigh Wilby<br />National Manager – Training & Development<br />ALI Group <br />
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  3. 3. NetProspex Social 50<br />May 2010 <br />
  4. 4. Social Learning: Web 2.0 in education provides<br /><ul><li> Observation
  5. 5. Effective Modelling
  6. 6. Discussion and involvement
  7. 7. Retention of information
  8. 8. Increased motivation
  9. 9. Strengthen confidence and </li></ul> ability <br /><ul><li> Self-regulation</li></ul>Source: Human Learning (1999)<br />
  10. 10. The Principles of Connectivism<br /><ul><li> Process of connecting</li></ul> information <br /><ul><li> Diverse opinions, ideas</li></ul> and concepts<br /><ul><li> Capacity to know more,</li></ul> is critical <br /><ul><li> Being connected
  11. 11. Learning from others
  12. 12. Different modes of</li></ul> online interaction <br />Interesting fact: According to an 2010 Edison Research Study Women are bigger social media users than men<br />
  13. 13. Where to start?<br />Adapted from a mind map produced by Robin Good, MasterNewMedia<br />
  14. 14. The Social Media Effect <br />Source: Pam Dyer, www.pamorama.net, Jan 2011<br />
  15. 15. Pedagogy and social learning tools<br />Source: Andrew Churches, http://edorigami.edublogs.org/<br />
  16. 16. Platforms: Virtual Learning Environments (VLEs)<br />“ A virtual learning environment is a collection of integrated tools enabling the management of online learning, providing a delivery mechanism, student tracking, assessment and access to resources.” (JISC, 2005)<br />
  17. 17. Platforms: Personal Learning Environments (PLEs)<br />Personal learning environments are a concept based on Web 2.0 and social software. <br />Most informal learning that occurs is learner driven.<br />“the heart of the concept of the PLE is that it is a tool that allows a learner (or anyone) to engage in a distributed environment consisting of a network of people, services and resources. It is not just Web 2.0, but is certainly Web 2.0 in the sense that it is (in the broadest sense possible) a read-write application” <br />Stephen Downes, 2006<br />
  18. 18. The PLE vs. VLE Debate <br />Virtual Learning Environment<br />VLE<br />PLE<br />Personal Learning Environment<br />
  19. 19. What about Social Learning Networks (SLNs)? <br />A social learning network integrates social media tools like:<br /><ul><li> Wikis
  20. 20. Blogs
  21. 21. RSS feeds
  22. 22. as well social networking &</li></ul> social bookmarking <br />AND also provides a personal working learning space <br />
  23. 23. Case Study: The challenge <br />ALI Group : Mortgage Protection Specialists<br />Target Audience: 1. Mortgage Brokers ( product distribution) – over 2000<br />2. Sales team and internal staff - 60+ nationally<br />Situation: More than 4000 brokers accredited. Less than 1000 writing business on a regular basis.<br />Traditional engagement: Classroom and one on one training<br /> Conferences / Broker PD Days <br /> No online platforms (no internet/ extranet, LMS or <br /> content management solution)<br />Problem: No infrastructure – over reliance on manual processes <br /> Consistency, cost and timeliness of training<br />Opportunity: Greater training reach: 24/7 & rural access<br /> Increase in consistent business generation <br /> Improved ROI <br /> Cross over benefits for staff<br />
  24. 24. What would you do?<br />? ? ? ? ? ? ? ? ? ? ? ? ? <br />
  25. 25. How did we start?<br />
  26. 26. The model we adopted<br />Traditional delivery methods<br />Online Learning<br />Webinars <br />Introduction of new tools<br />Conferences<br />Classroom Training<br />Access to data/ materials<br />Coaching – virtual & face to face<br />Communities of Practice<br />Access to SMEs<br />Blended delivery approach <br />
  27. 27. The Solutions.. a work in progress<br />
  28. 28. Lessons learned so far .....<br /><ul><li> Sell it well into the business, establish business unit champions
  29. 29. It can take time and perseverance to get people to participate
  30. 30. Keep the content fresh and keep it top of mind
  31. 31. Report cost savings and results regularly to senior management</li></li></ul><li>Where to next?<br /><ul><li>Continue the journey
  32. 32. Externally, build on the training value proposition of access to</li></ul> relevant and easily accessible learning materials <br /><ul><li>Incorporate other social learning tools: Yammer, YouTube, </li></ul>Wetpaint<br />Spread practices internally to build understanding and ownership <br />
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  34. 34. Discussion: <br />How are you going to determine the most effective technologies to invest in for the most effective outcome?<br />What tools are you currently using and how is this working for you?<br />Risk Mitigation – how are you managing this?<br />Marketing & evaluation? What is your training value proposition?<br />
  35. 35. What tools are you currently using & how is this working for you? <br />
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  41. 41. What issues do you need to consider ?<br />Risk Mitigation <br />How will you do this?<br />
  42. 42. Potential Issues: Privacy, Security, Corporate Reputation, Employee productivity <br /><ul><li> Information is more difficult to monitor and secure
  43. 43. Service interruptions are outside of your organisation’s</li></ul> control<br /><ul><li>Security : Intellectual Property, trade secrets, personally</li></ul> identifiable information, sensitive information <br /><ul><li> E-discovery: where is the information stored? How is it</li></ul> backed up? <br /><ul><li> General distraction & lack of productivity – business</li></ul> rules <br />
  44. 44. Enterprise Tools Example: Micro blogging sites <br /><ul><li>Communote: is a typical micro blogging solution designed for the enterprise with all the standard features you like sharing messages, hyperlinks and files
  45. 45. Hashwork: helps you connect and share Twitter-style with your co-workers and your company’s community of customers, partners and others on the internet. Hashwork shares your tweets with your company’s community, and lets you attach files, images, and more text to your posts on Twitter
  46. 46. Yammer: is a standard micro blogging site with little extra features. You can attach a file to your message which is displayed nicely as thumbnail and can be viewed without downloading. The main distinctive feature is an organization chart.
  47. 47. Present.ly : is a typical microblogging solution with all the standard features. What stands out is their Twitter compatible API, which allows you to use tool built for Twitter to access the system, and its native support for iPhone, Android, Blackberry and Windows Mobile. </li></li></ul><li>Marketing, Monitoring & Evaluating ? <br />What are you doing to promote and monitor usage? <br />
  48. 48. Marketing <br /><ul><li>Have a centralised method of adding and monitoring Web 2.0 activity (tools ) through a VLE or SLN
  49. 49. Use internal subject matter experts as “thought leaders” and post regular updates, teasers or sound bites attached to emails
  50. 50. Hold and record webinars – load to YouTube / LinkedIn /LinkedIn Groups / Facebook /Intranet site
  51. 51. What else?</li></li></ul><li>Hootsuite<br />Seesmic<br />What else?<br /><ul><li> Google Analytics
  52. 52. Tweetcaster
  53. 53. Tweepi</li></ul>.... and many more ....<br />
  54. 54. Evaluating Training & Measuring ROI <br />While we can add value in four ways:<br /><ul><li>Increase the quantity of what we do.
  55. 55. Reduce the cost of what we do.
  56. 56. Increase the prices for what we do.
  57. 57. Improve the quality of what we do.</li></ul>When it comes to assessing the ROI of social media, companies generally have to be content with identifying a positive impact on customer and employee engagement. It can be difficult to correlate engagement to the bottom line, which is why some senior executives still aren't sure whether they want to make the investment.<br />
  58. 58. “Build it, and they will come” only works in the movies.  Social Media is a “build it, nurture it, engage them, and they may come and stay.” <br />Seth Godin, sethgodin.typepad.com<br />Thank You<br />Leigh Wilby<br />http://au.linkedin.com/in/leighwilby<br />http://twitter.com/leighwilby<br />