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Laura butler

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  • Mel
  • Mel
  • Economic reset has helped re-establish the importance of communications to drive change in the businesses Employees require more frequent, open and two-way communication Don’t just want to be spoken to, they want to engage
  • Melissa
  • Melissa
  • Seek input, test ideas, gather feedback quickly Generate new ideas from all over the company Gives leaders a true insight into employee thoughts Collaborate in large numbers on a global scale Build a connection with employees; give them a voice Connect with undiscovered communities Harness collective wisdom Do anything we already do face-to-face
  • Melissa
  • Transcript

    • 1. Executing an internal communications strategy GE Capital’s approach Laura Butler Internal Communications Manager
    • 2. Executing an internal communication strategy
        • Telling your story to employees and asking them to do the same
        • Two-way communication for increased engagement
        • Implementing a smart strategy, fully utilising funds and resources
        • Examining the right amount of information to include
    • 3. About GE Capital A&NZ
        • One of the largest financial lenders in Australia and New Zealand.
        • Our diverse portfolios of companies includes GE Money, the former GE Capital Finance, Pacific Premium Funding, and Custom Fleet
        • Around 5000 GE Capital employees working in 5major sites.
    • 4. Edison
    • 5. Story telling is a powerful way of communicating
        • Authentic story telling can help you become more influential
        • All of us, even business, have stories we want to tell
        • Internal communications develops strategies to tell the story effectively and engagingly
    • 6. Trust drives action & hits bottom line Source – Edelman study 2009
    • 7. Tiger Woods is a good example
      • Sponsorships
      • Nike - $30MM
      • Accenture - $20MM
      • Gatorade- $1MM
      • Gillette - $15MM
      • Electronic Arts - $8MM
    • 8. There are key drivers of corporate reputation Source – Edelman study 2009 Offers high quality products and services 76% Stays within the spirit and letter of the law 76% Treats employees well 75% Senior leadership can be trusted 74% Company I trust 70% Communicates frequently and honestly 69% Gives value for money 66% Strong financial future 60% Commits resources to greater public good 59% Strong commitment to environment 58% Creates and keeps jobs 48% Innovator of new products 40%
    • 9. GE Capital: our local strategy
    • 10. Internal communications goals
      • Increase employee trust
      • Empower employees to tell our story
    • 11. How we execute on our communications strategy locally Content Compelling, relevant, and interesting. KISS. Channels Multi-platform, two-way communications Initiatives Giving back to employees
    • 12. GE Capital: our story
    • 13. Communications today
    • 14. Communications environment today
        • Importance of communications to drive change
        • More frequent and open communication
        • Facilitate a dialogue
        • Increased engagement
    • 15. 2010 Initiative: Our Story Week
    • 16. The goals and objectives
        • Activate employees to Tell Our Story
        • Reinforce Our Story – People, Performance, Planet
        • Promote GE’s global strategies – ecomagination, healthymagination & HealthAhead
        • Reinforce ‘One GE’ culture in A&NZ
        • Have fun and engage employees!
    • 17. The result!
      • Our Story Week met its overall goals and objectives
          • Employees were activated to tell our story – 200 competition entrants and 349 GE Ideas generated
          • 170 events reflected our commitment to People, Performance, and Planet, and GE’s global strategies
          • A true One GE effort – 22 sites involved across A&NZ
          • High level of engagement - 45% rated it ‘very good’, a further 21% rated it ‘excellent’
          • Employees grateful for opportunities to take part - 69% attended two events or more
    • 18. Video from Our Story Week comp
    • 19. Our Story Week on a budget!
        • Be resourceful
        • Rely on employees
        • Use existing trusted suppliers
        • Repeat business
        • Promotional opportunities for participating businesses
    • 20. Key learnings
      • Initiatives should be aligned to GE strategy (eg. health/eco) so employees understand the reason/purpose of the week (thereby reducing cynicism)
      • Success requires a great deal of effort from a great deal of people
      • Ample time to plan and create the week is crucial
      • Communication needs to clearly articulate the purpose, and events need to be promoted earlier
      • Events should be chosen strategically – 10 well aligned events may have more impact than 30
      • Visibility of Exec and senior leaders before and during the initiative should be encouraged
      • You get more bang for your buck with harmonised national activities/discounts
    • 21. Two-way communications
    • 22. Crowdsourcing
      • Crowdsourcing is harnessing a crowd to share ideas and stories and leveraging the mass collaboration enabled by Web 2.0 technologies.
    • 23. Yammer
      • Yammer is a micro-blogging site used to share knowledge. It is like an in-house Twitter which connects you with others from your business.
    • 24. Why two-way communications?
        • Seek input, test ideas, gather feedback quickly
        • Generate new ideas
        • Gives leaders a true insight
        • Collaborate in large numbers
        • Build a connection with employees
        • Give employees a voice
        • Harness collective wisdom
        • Do anything we already do face-to-face
    • 25. Examining the ‘right’ amount of communication
    • 26. Tell the story your audience wants to hear
        • People like yourself or in a similar situation to you now
        • Solutions to your problems
        • Experts in areas you care about
        • And fun, cool stuff!
    • 27. GETV video
    • 28. How you can execute your internal communications strategy
      • Tell your company’s story. Ask employees to tell it too.
      • Create two-way communications channels. Let go of control – collaborate with employees.
      • Remember to have fun! Be creative and use your resources to inject a little fun.
    • 29.