Kate stone

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Kate stone

  1. 1. Social Media inRecruitmentKate Stone, Manager, NFSA OnlineTwitter: @kate__stone @NFSAonline
  2. 2. GovernmentCanberra200+ employeesTransformationalagenda
  3. 3. … excite curiosity & inspire creativity through onlineaccess to Australian audiovisual heritage
  4. 4. You can’t put that online, it should only beseen in a cinema!… excite curiosity & inspire creativity through openand online access to Australian audiovisual heritage
  5. 5. Why can’t I view whole films on your website?! You can’t put that online, it should only beseen in a cinema!… excite curiosity & inspire creativity through openand online access to Australian audiovisual heritage
  6. 6. Why can’t I view whole films on your website?! You can’t put that online, it should only be Can I useseen in a cinema! this in my mash up?… excite curiosity & inspire creativity through openand online access to Australian audiovisual heritage
  7. 7. Disclaimers: These are my views, not necessarily those of the NFSA. These are the views of a manager, not a recruitment pro (no fancy stats or RoI strategies).… excite curiosity & inspire creativity through openand online access to Australian audiovisual heritage
  8. 8. Why social media recruitment is worthwhile 1. Builds social media capacity beyond your web team 2.Improves chance of successful recruitment through 2-way access to more information 3. Increases your resources
  9. 9. Reason #1Build social media capacity across the organisation
  10. 10. SOCIAL MEDIA IS A NON DISCRETIONARYBUSINESS COMMUNICATION TOOLIt represents wider social change that we need toacknowledge and be part of.
  11. 11. SOCIAL MEDIA RELATED CHANGE :… increased expectations of transparency… increased expectations of interaction… increased time spent on social media (by 82% pa according to Nielsen)… shop, socialise and look for work
  12. 12. We’re real people
  13. 13. We’reaccessible and responsive
  14. 14. We share our expertise
  15. 15. And we’re hiring expertise
  16. 16. Tools of trade
  17. 17. Tools of trade for all professionals transparency accessibility communicating our + = value sharing our knowledge
  18. 18. Why social media recruitment is worthwhile Reason #2
  19. 19. Better chance of finding the right candidateMore informed choices for candidates andemployers
  20. 20. Better chance of finding the right candidatespecialist networks and online communities
  21. 21. Why social media recruitment is worthwhile Reason #3
  22. 22. Increase your resourcesPro am collaborations with people formerly known as audiences
  23. 23. Cultural Disintermediation
  24. 24. Crowd SourcingA trillion hours a year for crowd sourcing
  25. 25. Crowd SourcingNational Library of Australia – The Australian newspapers projectText correction of character recognition errors in digitised newspapersIn one year users had corrected 20 million lines of textAlso added tags to increase quality of information
  26. 26. Crowd Sourcing - motivatorsUsers cited: Enjoyment, interesting and fun, personal goals, groupoutcome. Work that matters in the big picture.
  27. 27. Using social media for recruitment 1. Builds social media capacity beyond your web team 2.Improves chance of successful recruitment through 2-way access to more information 3. Increases your resources
  28. 28. Thank you

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