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Julian fenwick presentation

  1. 1. The evolution and future directions of onlinecompliance training.Julian FenwickCEO Blake Dawson Technology2-4 February 2011650775974
  2. 2. Where have we come from, what have we achieved, and what’s next for compliance training?SLIDE 2 Ark - eLearning & Instructional Design Feb 2011
  3. 3. eLearning evolution from generic to personalised, on-demand content 2000 2002 2004. 2006. 2008 2010 and beyond. Tick a box Legal content Instructional Client specific Modular compliance. re-written as Design. customisation, content Profile driven training by company designed to self selected Training as materials. Minor with inclusion suit job roles. content. insurance. customisation of custom Development Content documents. of Learning brokerage. ObjectsSLIDE 3 Ark - eLearning & Instructional Design Feb 2011
  4. 4. What is compliance and why is it necessary? Compliance is an organisation’s legal obligation to adhere to prescribed statutes and standards. Compliance is a mandatory requirement for all organisations operating in Australia and governed by the Compliance Standard NZS/AS 3806. Obligations Include adherence with: state and commonwealth legislation; and industry body codes of practice Obligations include: Provision of appropriate training and instruction to staff and contractors, done in a consistent and timely manner, with validation and audit trail.SLIDE 4 Ark - eLearning & Instructional Design Feb 2011
  5. 5. Why all the fuss over compliance? We all want to work in a safe environment free from harassment and discrimination. We want businesses to compete on a level playing field so that consumers get a fair deal. Compulsory superannuation means we are all stock market investors whether we like it or not. We want those companies to behave in an ethical and risk averse manner to protect and grow our investment. GFC – Lehman Brothers collapse – Local Councils invested in products they did not understand - Millions of rate payers dollars lost.SLIDE 5 Ark - eLearning & Instructional Design Feb 2011
  6. 6. The Visy Case – Fines & Brand Damage Visy engaged in a four-year price-fixing and cartel scheme with packaging rival Amcor, which is understood to have increased Visys market share from 47 to 55 per cent over a number of years and affected 90 per cent of the $1.8 billion cardboard box market. Fines could have been as high as $490 million, at $10mil per offence and there were 49 offences being considered. Jail terms for executives were also being discussed for future cases In November 2007 Visy was fined $36 Million, CEO Harry Debney was fined $1.5 million and former general manager Rod Carroll $500,000. "Anyone in the past who has bought a block of chocolate or a piece of fruit packed in a box made by Visy or Amcor has probably been ripped off. " ACCC Chairman, Mr Graeme SamuelSLIDE 6 Ark - eLearning & Instructional Design Feb 2011
  7. 7. David Jones – Not a Normal CaseKristy Fraser-Kirk sought penalties of $37mil for alleged sexual harassment.• Fraser-Kirk sought to prove breaches of her employment contract, the Trade Practices Act, tort law and equity law, in the Federal Court, rather than the Human Rights Commission.• Fraser-Kirk claimed David Jones and/or McInnes breached their duty of care to her by exposing her to unnecessary risks, and that McInnes trespassed upon her.• Fraser-Kirk joined Mark McInnes personally as a respondent.• Fraser-Kirk claimed David Jones had knowledge of McInnes’ conduct towards female employees and took no action.• She claimed David Jones breached the Fair Trading Act when, after the matter came to public attention, the retailer and its directors made misleading statements that there was not a culture of sexual harassment in the company.SLIDE 7 Ark - eLearning & Instructional Design Feb 2011
  8. 8. David Jones Case - Ramifications Severe brand damage which affects the companys relationship with both clients and staff. Financial settlements and the costs of defence Disruption to business. Loss of a highly successful CEO The emergence of litigation mixed with PR as weapons The engagement of directors in issues of culture and compliance The likelihood of further examples of "Extreme" litigation.SLIDE 8 Ark - eLearning & Instructional Design Feb 2011
  9. 9. Deloitte Survey –The Board Agenda 2008 AFR 26 May 2008 M anaging M &A B oard su c c e ssion Gove rnanc eC lim ate c h ange and su stainab ility P rivate e qu ity S trate gy Growth C om p lianc e and re gu lation P olitic aland e c onom ic d owntu rn Tale nt M anage m e nt 0% 5% 1 0% 1 5% 20% 25% 30% 35% SLIDE 9 Ark - eLearning & Instructional Design Feb 2011
  10. 10. Deloitte Survey –The Board Agenda 2009 & 20102009 Top five issues faced by boards:• compliance and regulation• governance• private equity• talent management• strategy2010 Top five issues in the next 12-24 months:• talent management• political and economic downturn• compliance and regulation• growth• strategySLIDE 10 Ark - eLearning & Instructional Design Feb 2011
  11. 11. NZS/AS 3806 Creating a compliance culture in your organisation High Level Description Compliance 1. Commitment · Commitment to effective compliance · Compliance aligned to business strategy · Appropriate resources allocated · Compliance objectives endorsed by senior management · Obligations identified and assessed 2. Implementation · Responsibility for outcomes assigned · Employees appropriately trained · Compliance behaviours advanced · Controls 3. Monitoring & · Compliance program monitored Measuring · Compliance with the program can be evidenced 4. Continual · Compliance program is reviewed and improved ImprovementSLIDE 11 Ark - eLearning & Instructional Design Feb 2011
  12. 12. Problems creating a compliance culture using eLearning  The law is complex and sometimes quite verbose.  If we abbreviate the content – which parts do we skip?  What happens if a breach occurs in an area that has not been comprehensively trained on?  Legislation is continually changing, risks and penalties are constantly changing, how often do we retrain?  Over time people will find ways to get through unchallenging training.  How much training is too much? What about the time costs of people in training / not working?  How can training be job role specific and still cost effective?  How can we get people to actually do the training?SLIDE 12 Ark - eLearning & Instructional Design Feb 2011
  13. 13. Carrot or StickStick - Creating a compliance culture using eLearning - Commitment Commitment to effective compliance training must come from the very top. Board and Management must participate and actively endorse the training program for it to be successful. Compliance training must be aligned to business strategy. Training programs must be designed to enhance and support staff, rather than as a hurdle to doing business. Programs must have an element of continuous improvement so as to become an integral part of day to day work, rather than once off training events. Appropriate resources must be allocated to the development of the training program, its effective roll out, and ongoing maintenance. Compliance objectives must be endorsed by senior management and communicated to all staff. Obligations must be identified and continually assessed for changes to legislation and risk to the business.SLIDE 13 Ark - eLearning & Instructional Design Feb 2011
  14. 14. Carrot or StickStick - Creating a compliance culture using eLearning - Implementation Responsibility for outcomes must be assigned throughout the business, not confined to Learning & Development, Legal, or Compliance functions. Employees must be appropriately trained according to their job role and the risks that they present to the business. Compliance behaviours should be advanced by the training, and add to the value of the employee to the business. Training should not be static and constantly repeated. Controls should be in place to identify recalcitrant employees and those who are struggling. The Courts have shown that it is worse to have an ineffective compliance program in place than none at all. ACCC v SafewaysSLIDE 14 Ark - eLearning & Instructional Design Feb 2011
  15. 15. Carrot or StickStick - Creating a compliance culture using eLearning – Monitoring &Measuring  Compliance training programs must be monitored for effectiveness, comprehensiveness and legal currency. There is no set and forget with compliance. Eg. Safeway case.  Compliance with the training program can be evidenced. Should the regulators arrive, you need to be able to produce evidence of your compliance training program and its effectiveness.SLIDE 15 Ark - eLearning & Instructional Design Feb 2011
  16. 16. Previously……• Users did not want to do the training• Training was very time consuming and often lacked relevance to job roles• Content was very text heavy• Training tried to cover all possible topics• Training had a one size fits all approachNow…..• There are new tools, new software, new approaches• Content can be developed more quickly and with higher relevance to job roles• Content can be reused• Content can be developed collaboratively• A significant cultural change in the way we use technology – Social Networking!SLIDE 16 Ark - eLearning & Instructional Design Feb 2011
  17. 17. Harnessing the rise of social networkingSLIDE 17 Ark - eLearning & Instructional Design Feb 2011
  18. 18. Strength In Numbers… Social Networking is Gathering MomentumSLIDE 18 Ark - eLearning & Instructional Design Feb 2011 Thanks to Brent Pearson HRX Recruitment
  19. 19. # 1 – Use Linked In for SourcingSLIDE 19 Ark - eLearning & Instructional Design Feb 2011 Thanks to Brent Pearson HRX Recruitment
  20. 20. Todays Workforce & Workplace Have ChangedSLIDE 20 Ark - eLearning & Instructional Design Feb 2011
  21. 21. Adoption of learning technologies is forecast to keep growingSLIDE 21 Ark - eLearning & Instructional Design Feb 2011
  22. 22. Employees are more interconnectedSLIDE 22 Ark - eLearning & Instructional Design Feb 2011
  23. 23. In Australia• Malcolm Turnbull has 4538+ Facebook friends• Kevin Rudd had almost a million followers on twitter in June 2010• The ANZ Job Advertisement Survey released in June 2010 shows a 31.1% increase in Internet job advertising year on year.• 970,000 professionals in Australia on LinkedIn as of January 2010 – 80% are tertiary educated. (http://heidiallen.id.au/)• 10% of all Internet banking transactions are now done via mobile devices. AFR 24/1/2011SLIDE 23 Ark - eLearning & Instructional Design Feb 2011
  24. 24. So what does this all mean? Why should I care?• The rate of change is accelerating. Adoption of new technology is not a choice!• Email may not be the preferred form of communication in future years.• Accessibility to information will change the economics of knowledge based industries.• Corporate information and training must be increasingly personalised to cut through the immense amount of information received on a daily basis.• If we want to drive cultural change we must work with the collaborative cultural tools of tomorrow.SLIDE 24 Ark - eLearning & Instructional Design Feb 2011
  25. 25. What Is Your Policy On Social Media? • 54% of large companies ban social networking at work…..But how do you control mobile phone? • In the 90’s over 50% of companies banned email/internet access! • Think about a policy that makes sense… Social Networking is here to stay • DIGITAL consumer expert Jeffrey Cole gives social networking giant Facebook five years before its audience begins to splinter. (The Australian 18 Nov 2010)SLIDE 25 Ark - eLearning & Instructional Design Feb 2011 Thanks to Brent Pearson HRX Recruitment
  26. 26. “If you tell me, I will listen. If you show me, I will see. If you let me experience, I will learn.”SLIDE 26 Ark - eLearning & Instructional Design Feb 2011
  27. 27. Entertaining contentSLIDE 27 Ark - eLearning & Instructional Design Feb 2011
  28. 28. Voice over and VideoSLIDE 28 Ark - eLearning & Instructional Design Feb 2011
  29. 29. WebinarsSLIDE 29 Ark - eLearning & Instructional Design Feb 2011
  30. 30. WebinarsSLIDE 30 Ark - eLearning & Instructional Design Feb 2011
  31. 31. Interactive contentSLIDE 31 Ark - eLearning & Instructional Design Feb 2011
  32. 32. Interactive contentSLIDE 32 Ark - eLearning & Instructional Design Feb 2011
  33. 33. Branded and Relevant ContentSLIDE 33 Ark - eLearning & Instructional Design Feb 2011
  34. 34. Personalised contentSLIDE 34 Ark - eLearning & Instructional Design Feb 2011
  35. 35. Engaging contentSLIDE 35 Ark - eLearning & Instructional Design Feb 2011
  36. 36. Collaborative content creation, leveraging the principles behind SCORMSLIDE 36 Ark - eLearning & Instructional Design Feb 2011
  37. 37. Yes We Can!SLIDE 37 Ark - eLearning & Instructional Design Feb 2011
  38. 38. Trends in Content Management One Content Many Delivery Channels (Interoperability) SCORM compliant LMS is now a norm in most medium to large organizations and universities. SCORM compliant content has become a minimum requirement. Blake Dawson’s plan of eventually make all existing content SCORM compliant will open doors to clients that require learning to be deployed via their internal LMS Off-the-shelf content Expensive e-Learning content customization is no longer an option for most companies. Most e-Learning providers are pushing “in-demand” compliance content by providing an affordable off-the-shelf product with option for specific area of customization (scenario and case study). Personalisation In order for compliance learning to be effective, organisations are looking for more personalized learning (e.g. scenarios) for their audience (per industry, job role and learning style). Organizations are looking for maximum impact with minimum effort. Personalisation can be achieved through a content management system able to assemble learning assets that are tailored for the individual and relevant context. Reusability A learning object is a resource, usually digital and web-based, that can be used and re-used to support learning. Learning objects offer a new conceptualisation of the learning process: rather than the traditional "several hour chunk", they provide smaller, self-contained, re-usable units of learning. They will typically have a number of different components, that range from descriptive data to information about rights and educational level. At their core, however, will be instructional content, and probably assessment tools. Just in time The speed in which content is updated and consistently delivered to various locations is becoming a competitive edge. With compliance learning, the key is not just providing the content, it is about providing accurate information in a timely fashion via a range of delivery platforms. Learning via mobile devices such as iPhone and blackberry are the next generation in learning provision where different modes of learning become seamless and just-in-time. 38 SLIDE 38 Ark - eLearning & Instructional Design Feb 2011
  39. 39. Content Definition Learning Object There is no universal definition of a Learning Object. The e-Learning standard SCORM (Sharable Content Object Reference Model) offers a framework on the description for a Learning Object. However SCORM does not specify the type (quality) or the size (quantity) of content in a Learning Object. Hence a Learning Object varies from one organization to another and one course to another. A SCO (Sharable Content Object) is a Learning Object that has been tagged using the SCORM framework and therefore can be searched, organized, tracked and delivered by SCORM compliant Learning Management System (LMS), Learning Content Management System (LCMS) and Digital Repository. The granularity of a SCO is determined by the individual organization and authors. A common characteristic of a SCO is that it contains at least one learning objective / information. The more granular a learning object is the more opportunity it has to be reused. On the other hand, the more granular a learning object is the more complicated it is to develop, manage and maintain. Course - TPA Module 1 – Introduction to Trade Practices Law? SCO Lesson 1 - What is TPA? Lesson 2 – The legal risks for you and your company Lesson 3 - The financial risks for you and your company Lesson 4 - Your companys view on compliance with the TPA 39 SLIDE 39 Ark - eLearning & Instructional Design Feb 2011
  40. 40. eLearning evolution from generic to personalised, on-demand content 2000 2002 2004. 2006. 2008 2010 and beyond. Tick a box Legal content Instructional Client specific Modular compliance. re-written as Design. customisation, content Profile driven training by company designed to self selected Training as materials. Minor with inclusion suit job roles. content. insurance. customisation of custom Development Content documents. of Learning brokerage. ObjectsSLIDE 40 Ark - eLearning & Instructional Design Feb 2011
  41. 41. Trends in Content Management Learning Brokerage The goal of a Digital Marketplace (DMP) is to enable the effective distribution of network-based digital goods and resources to effectively acquire, share, market, and distribute commercial and non-commercial digital learning content and resources that integrate the content within instructional programs. Content Providers Content Brokers Business Clients and End (3rd party) (Blake Dawson) Users (LMS / Web Browser) LMS Business Clients LMS Learning Broker Business Clients (Object Repository) Individual Users 41 SLIDE 41 Ark - eLearning & Instructional Design Feb 2011
  42. 42. Content Management Solution (CMS) High level architecture of the Content Management Solution (Phase 1) for Blake Dawson Technology. It can be divided into 3 components: Technology, Process and People Technology Content Assembling & Publishing Manifest files are installed onto LMSs SCO Course Assemble course LMS Wrap course in style guides Create manifest file and install onto LMS Content Management Tools Content Creation Content Access (using authoring tools) Access content Author assets The manifest files allows LMSs to pull Create (assemble) SCOs Asset Data content dynamically Data referring Upload from the repository to various content SCO assets Completed SCO Data Assets Assets / SCOs / Tag content Courses are Content Management Assets and SCOs are labeled following uploaded into a industry standard framework for repository interoperability and search-ability 42 SLIDE 42 Ark - eLearning & Instructional Design Feb 2011
  43. 43. Our 1st solution - One Content Many Delivery ChannelsSLIDE 43 Ark - eLearning & Instructional Design Feb 2011
  44. 44. So Far So Good!SLIDE 44 Ark - eLearning & Instructional Design Feb 2011
  45. 45. www.compliance.blakedawson.com http://au.linkedin.com/pub/julian-fenwick/0/848/415SLIDE 45 Ark - eLearning & Instructional Design Feb 2011

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