Geoff kelley
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Geoff kelley

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Geoff kelley Geoff kelley Presentation Transcript

  • February 2011 Geoff Kelly, Kelly Strategic Influence Pty Ltd
  • February 2011 Geoff Kelly, Kelly Strategic Influence Pty Ltd
  • February 2011 Geoff Kelly, Kelly Strategic Influence Pty Ltd View slide
  • Information Interruption Choice Attention poverty February 2011 Geoff Kelly, Kelly Strategic Influence Pty Ltd View slide
  • February 2011 Geoff Kelly, Kelly Strategic Influence Pty Ltd
    • What CEOs want from you…
    • Help the CEO manage key performance indicators
    • Provide effective programs that build capability and achieve repeatable results
    • Avoid the warm and fuzzy cop out that you cannot measure. Use hard measures such as statistical analysis, surveys and other tools to measure your contribution.
    February 2011 Geoff Kelly, Kelly Strategic Influence Pty Ltd
    • Understand business leaders’ priorities and earn their hard-nosed ownership of communication issues that can move their business objectives forward
    • Distil to a sentence what it will take to develop the skills and attitudes to support our business strategy, and be able to explain this at both executive and staff levels.
    • Constantly answer three questions. What is it like now? What will it be like later? And what contribution did I make to the difference?”
    February 2011 Geoff Kelly, Kelly Strategic Influence Pty Ltd
    • Use leadership frames when discussing strategy and results:
    • This is what we think, and why
    • Here are the communication outcomes we need
    • This is how we can develop these outcomes, and what it will cost
    • This is the return we will get for this investment. This return can be qualitative, not just quantitative.
    • Here are the tangible business benefits of investing in communication
    February 2011 Geoff Kelly, Kelly Strategic Influence Pty Ltd
  • Core value band Pre-emptive value band Increasing degrees of Trust Your solution to deliver value Initial state Final state Core success Core failure New Value Aims Problems Building the value your leaders want February 2011 Geoff Kelly, Kelly Strategic Influence Pty Ltd
  • February 2011 Geoff Kelly, Kelly Strategic Influence Pty Ltd “ In order to influence anyone about anything, you must first enter the conversation already taking place in their minds .” Robert Collier
  • February 2011 Geoff Kelly, Kelly Strategic Influence Pty Ltd “ It’s not what you say; it’s what other people hear .” Frank Luntz
  • February 2011 Geoff Kelly, Kelly Strategic Influence Pty Ltd “ People will forget what you said, people will forget what you did, but people will never forget how you made them feel ." Maya Angelou, Poet
  • February 2011 Geoff Kelly, Kelly Strategic Influence Pty Ltd
  • Geoff Kelly, Kelly Strategic Influence Pty Ltd February 2011
  • February 2011 Geoff Kelly, Kelly Strategic Influence Pty Ltd
  • February 2011 Geoff Kelly, Kelly Strategic Influence Pty Ltd
  • February 2011 Geoff Kelly, Kelly Strategic Influence Pty Ltd Three tools for communication impact
  • February 2011 Geoff Kelly, Kelly Strategic Influence Pty Ltd To get your copy of the Game-changer executive report email Geoff at: [email_address]
  • Email: [email_address] Phone: (03) 9678 9218; 0421 112 111 Level 28, 303 Collins Street Melbourne Vic 3000 Web: www.kellystrategicinfluence.com.au February 2011 Geoff Kelly, Kelly Strategic Influence Pty Ltd