Dionne lew

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Dionne lew

  1. 1. Engaging with the community through socialmedia and technology -Dionne Lew-Director, Corporate CommunicationsAugust 2011
  2. 2. Who are VicRoads?
  3. 3. Knowing the customer? Who are our customers?? What do they want from us?? How do they want it?? When?
  4. 4. Old meets new? Traditional marketing? New and emerging technology and channels? 10% of our web traffic is from mobiles – Expected to be 50% in 2013
  5. 5. The result? Social media strategy? Policies
  6. 6. Digital Strategies
  7. 7. Direct Route to Licence Town
  8. 8. Gaming
  9. 9. Online campaigns
  10. 10. Stretching the elastic Facebook Medical Air traffic
  11. 11. Melbourne International Film Festival 2010 2011
  12. 12. Customer service Arabic ? YouTube – Multiple languages – Drive online transactions VietnameseBurmese Mandarin Spanish
  13. 13. Stakeholder Engagement
  14. 14. Hoddle Street Study? http://hoddlestreetstudy.com.au
  15. 15. Procurement? Two-way communication/transparency
  16. 16. Facebook and twitter
  17. 17. Traffic? VicTraffic? LiveDrive? Clearways app – SmartPark? www.vicroads.vic.gov.au/apps
  18. 18. Outcomes
  19. 19. Where we are at? 210% increase in demand from mobile phones in 2010? 640,000 YouTube views? 1,487 followers on twitter? 720,000+ visits per month
  20. 20. Coming soon? Emergency map? Cyclists’ app? Freight app? Move transactions online? Online logbooks for learners

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