Creative Knowledge Retention - A Two-Day Knowledge Huddle


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Creative Knowledge Retention - A Two-Day Knowledge Huddle

  1. 1. Introduction to Social Media for Professionals One-day workshop for professional beginners 21 September 2012, Sydney Who should attend? This is an introductory course that anybody can attend - there are no pre-requisites with regards to prior knowledge, job title or level of seniority. If you are looking to use social media in any professional or freelance capacity, then this course will provide the knowledge you need. Launchpad for a new idea or buisness venture? When you’ve completed the workshop, you will: • Understand what social media is and how you can use it to identify and capitalise on business opportunities • Know how to use three leading social networks - Twitter, Facebook and LinkedIn • Set up a personal blog, and create effective content Endorsed by: Workshop leader: Anna James, Freelance Journalist and Independent Social Media Advisor Anna James has been published across a variety of Australian and US publications, mainly for sports writing. Using her passion for creative PR and social media management, Anna pens regular articles for Social Media News Australia where she employs humour and trial and error to navigate through the confusing marketing blogosphere. She is an experienced social media account manager and blog content contributor, and brings a practical, down-to-earth approach to the world of social media. A well-rounded media professional, Anna has degrees in both Journalism and English Literature. In addition to her social media expertise, she draws from a wealth of experience across the media industry, ranging from political commentary to advertising and PR to sports writing. Making Social Media Work for Your Business LEE HOPKINS Each participant will receive a copy of the Lee Hopkins report "Making Social Media work for your business” valued at $295 + GST For more information please visit the following link: BY IN ASSOCIATION WITH
  2. 2. If you feel clueless and lost in the world of Twitter, Facebook, LinkedIn and blogging, this is the perfect course for you - where everyone is a beginner and no question is too silly! With the vast majority of organisations and professionals now using social media as a business tool, it is a real disadvantage to be left behind in the online world. Social media is invaluable as a low-cost yet highly effective tool for communicating networking, building relationships and information gathering. This workshop will guide you through the major social media tools that you can use for professional advantage. Getting your social media skills up to speed will add real value to yourself and to your organisation by building up an effective online presence. Anna James is a freelance journalist who has successfully grown her business and network through social media. Through performing social media experiments on herself for years, Anna has a strong knowledge of what works, what turns people off and whats new. During the one-day interactive workshop Anna will take you though the very basics of marketing you and your business online - from the very first step of opening an account. This workshop offers a rare opportunity to get individual advice and assistance in building up your social media skills in an interactive, small-group environment with a leading social media expert. One-day workshop: Friday, 21 September 2012 8:30 Registration and refreshments 12:00 Networking lunch 9:00 Introduction to social media 13:00 Facebook for business Discussion óó Introduction to Facebook óó What is social media? óó How to: óó What are the applications e.g. communication (blogs),collaboration - Connect with potential customers and drive (wikis), multimedia etc.? traffic to your business - Create a rich social experience on your website or app óó What are the business opportunities and threats? óó Who is using Facebook (case studies) óó Guided practice - Creating/customising a Facebook page 9:30 Professional networking (LinkedIn) (includes settings and security) óó Introduction to LinkedIn óó Tour of LinkedIn features and products 14:00 Blogging for professionals óó How small businesses and start-ups are using LinkedIn óó Introduction to Facebook óó Guided practice - creating/customising your LinkedIn profile/page óó How to: (includes settings and security) - Set up a basic blog for your needs - Create effective content to maximise readership 10:30 Morning refreshments and networking 15:00 Afternoon refreshments and networking 11:00 Microblogging for business (Twitter) óó Introduction to Twitter 15:30 Discussions, questions and wrap up óó Discussion on how businesses are using twitter for: - Customer service - Building community 16:30 Close of masterclass - Product marketing - Market intelligence and insights óó Who is using Twitter (case studies) óó Guided practice - Creating/customising your Twitter profile (includes settings and security) Each participant will receive a copy of the report Making Social Media Work for Your Business “Making Social Media Work for Your Business" by Lee Hopkins (Valued at $295 + GST) LEE HOPKINS THE BUSINESS communication landscape has changed forever. No longer do companies have even a modicum of control over their messages; today, activists and fans alike can, in minutes, create compelling content that can damage or support a company’s online and offline reputation. This report sets out the strategies and tools with which to meet any organisation’s online reputation management and stakeholder engagementPUBLISHED BY IN ASSOCIATION WITH For more information please visit the following link:
  3. 3. Introduction to Social Media for Professionals 4 ways to book  Fax back this form on  Tel: +61 1300 550 662   Ark Group Australia Pty Ltd +61 1300 550 663 Main level, 83 Walker Street, North Sydney, NSW 2060 One-day Workshop AB-WEB Friday, 21 September 2012 Sydney, Australia Standard $695 + GST Pricing = $764.50Organisation Name (If applicable)AddressPostcode Phone Fax Name Job Title Email AddressDelegate 1Delegate 2Delegate 3Delegate 4 FREESignature I have read and accepted the booking conditions Please note: Payment must be received in full prior to the event to guarantee your place Mastercard  Visa  American ExpressCard numberExpiry dateCardholder’s nameCardholder’s signature Payment enclosed (Cheques should be made payable to Ark Group Australia Pty Ltd) Please invoice meBooking conditions1. Bookings can be submitted at any stage prior to the event, subject to availability. A limited allocation is being held and booking early is therefore recommended. In the event of the booking not being accepted by Ark Group Australia the total amount will be refunded.2. Payment must be received in full prior to the course.3. All speakers are correct at the time of printing, but are subject to variation without notice.4. If the delegate cancels after the booking has been accepted, the delegate will be liable to the following cancellation charges: Cancellations notified over 45 days prior to the event will not incur a cancellation fee. In the event of a cancellation being between 45 and 30 days prior to the event, a 20% cancellation fee will be charged. For cancellations received less than 30 days prior to the event, the full delegate rate must be paid and no refunds will be available.5. All bookings submitted by e-mail, fax, or over the telephone are subject to these booking conditions.6. All cancellations must be received in writing.7. Ark Group Australia will not be held liable for circumstances beyond their control which lead to the E027 cancellation or variation of the programme.We occasionally allow reputable companies to mail details of products we feel may be of interest. If you do not wish to receive this service, please tick this box 