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Chris Mclean
Chris Mclean
Chris Mclean
Chris Mclean
Chris Mclean
Chris Mclean
Chris Mclean
Chris Mclean
Chris Mclean
Chris Mclean
Chris Mclean
Chris Mclean
Chris Mclean
Chris Mclean
Chris Mclean
Chris Mclean
Chris Mclean
Chris Mclean
Chris Mclean
Chris Mclean
Chris Mclean
Chris Mclean
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Chris Mclean

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  • Commonly come across people with very far fetched scenariosMost often trying to sell somethingBut you should at least consider your options
  • Commonly come across people with very far fetched scenariosMost often trying to sell somethingBut you should at least consider your options
  • Transcript

    • 1. Governing company data in the unpredictable social media setting <br />Chris McLean<br />General Manager – Technology, Knowledge and Legal<br />
    • 2. Overview<br />What are Social Media?<br />What issues does it create for managers of information?<br />What can you do?<br />
    • 3. What are Social Media? <br />
    • 4.
    • 5. Social Media<br /> Social media are works of user-created video, audio, text or multimedia that are published and shared in a social environment, such as a blog, wiki or video hosting site.<br /> www.capilanou.ca/help/login-page/active-cms/glossary.html<br /> Any website or web service that utilizes a 'social' or 'Web 2.0' philosophy. This includes blogs, social networks, social news, wikis, etc.<br /> webtrends.about.com/od/web20/a/web20-glossary_2.htm<br /> A common thread running through all definitions of social media is a blending of technology and social interaction for the co-creation of value.<br /> Wikipedia<br />
    • 6. Social Media<br />Blogs: Blogger, LiveJournal, TypePad, WordPress<br />Microblogging: Twitter, Google Buzz, Tumblr<br />Location-based social networks: Foursquare, Facebookplaces<br />Social networking: Facebook, Hi5, LinkedIn, MySpace, Orkut<br />Wikis: Wikia, Wikipedia<br />Social bookmarking: Delicious, StumbleUpon<br />Social news: Digg, Reddit<br />Photography and art sharing: deviantArt, Flickr, Photobucket, Picasa, SmugMug<br />Video sharing: YouTube, Dailymotion<br />Livecasting: Livestream,,Skype<br />Music and audio sharing: Pandora Radio, Last.fm, MySpace Music, <br />Presentation and document sharing: scribd, SlideShare<br />Product reviews: epinions.com, MouthShut.com<br />Business reviews: Customer Lobby, Yelp, Inc.<br />Community Q&A: Askville, EHow, Stack Exchange, WikiAnswers, Yahoo! Answers<br />Virtual worlds: Active Worlds, Forterra Systems, Second Life, The Sims Online<br />Game sharing: Kongregate, Miniclip<br />
    • 7. Examples<br />
    • 8. Why should you care about company data in the social media world? <br />
    • 9. The big issue:<br />Loss of control<br />
    • 10. What can happen?<br />Your staff give away your data<br />Your data moves out of your control<br />Your data gets damaged<br />Your staff take your data with them<br />
    • 11. Your staff give away your data<br />Possible scenarios:<br />Staff upload internal documents or presentations on Scribd<br />Staff describing internal processes / information on LinkedIn group discussions<br />
    • 12. Your data moves out of your control<br />Possible scenarios:<br />Your organisation’s YouTube account gets suspended<br />A staff member uses their personal account to set up your corporate presence and leaves<br />Staff members use a hosted / community site to conduct discussions and store documents<br />
    • 13. Your data gets damaged<br />Possible scenarios:<br />Your YouTube videos are taken down by an ex-staff members<br />Your organisation’s Wikipedia’s entry gets changed<br />
    • 14. Your staff take your data with them<br />Possible scenarios:<br />A staff member is the owner of a LinkedIn discussion group and leaves<br />A staff member moves all of your organisation’s contacts to LinkedIn and leaves<br />
    • 15. What can you do? <br />
    • 16. Your staff give away your data<br />Possible measures:<br />Policies<br />Education on Intellectual Property<br />Firewalls / Software<br />
    • 17. Your data moves out of your control<br />Possible measures:<br />Use central organisation accounts for each social media site (rather than personal accounts)<br />Use a central email address to enable password resets<br />Have a central repository of accountsand passwords<br />Make sure that all staff using social media sites are aware of policies and terms of service<br />
    • 18. Your data gets damaged<br />Possible measures:<br />Regularly monitor sites<br />Keep an internal backup of all text / images / videos<br />
    • 19. Your staff take your data with them<br />Possible measures:<br />Use central accounts to set up any social media sites<br />Ensure that employment contracts contain adequate protection<br />Educate staff on policies and rules<br />
    • 20. Your staff take your data with them<br />Possible measures:<br />A staff<br />
    • 21. Questions?<br />
    • 22. CUSTOM LAYOUT<br />Do not delete this page. <br />

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