Brendan carter presentationPresentation Transcript
Edutainment ‘ I’m in L&D, not entertainment…’
Topics About Sensis Edutainment… Why? History Some Examples Gaming Pros and Cons Questions ‘ The greatest reason for adult education is that it offers an escape from boredom.’ J. Jarret
About Sensis Sensis is Telstra’s information and advertising business and Australia’s leading information resource.
Using Edutainment Q1. Who’s in the Jacuzzi? Q2. Where is the lead singer? Hint: he’s in more than one place. Pssst…There’s a prize!
The purpose of edutainment is simple: entertain to educate
Meaningful messages need to be heard
Entertainment Engagement Learning
eLearning should exploit best practices in L&D from all areas – from face-to-face, distance, blended etc
It’s a fact! Entertainment is for all ages
*Survey results presented in Entertainment, Engagement & Education in e‐learning ( white paper, 2009), Pouchali Chatterjee, Tata Interactive
Non-mandatory training course fails – delivered as traditional eLearning. Same course rewritten as story-based – 90% learner completion status
A game based ‘course’ created for a multinational bank to train employees to recognise errors in cheques, received the following ratings:
‘ I believe that the motion picture is destined to revolutionise our educational system and that in a few years it will supplant largely, if not entirely, the use of textbooks.
I should say that on average we get about two percent efficiency out of schoolbooks as they are written today. The education of the future, as I see it, will be conducted through the medium of the motion picture … where it should be possible to obtain one hundred percent efficiency.’
Who said it and when?
‘ Edutainment’ is NOT new
Songs and Edutainment
Television and Edutainment
Adults are more focussed than children
‘ We don’t stop playing because w e grow old, we grow old because we stop playing.’ Oliver Wendell Holmes History
Constructivist and exploratory based learning
‘ Personally, I’m always ready to learn, although I don’t always like being taught.’ Winston Churchill Forms of Edutainment
‘ Spoon feeding in the long run teaches us nothing but the shape of the spoon.’ E.M. Forster Some Examples
It’s not always, but it’s very effective when written for specific audiences and focuses on learning objectives
Lower literacy levels = higher interactivity
Does Edutainment = e-Expensive?
Adults know frivolous content/entertainment when they see it… eye candy alone, rots your teeth
Pros and Cons Edutainment is the Bees Knees!
What we do in L&D is solution focussed. One size doesn’t fit all, and we don’t believe Edutainment within eLearning is the answer to all our training needs – where it is suitable however, it can prove very powerful indeed. ‘ The great aim of education is not knowledge, but action.’ Herbert Spencer Our Approach