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Brendan carter   presentation

Brendan carter presentation






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    Brendan carter   presentation Brendan carter presentation Presentation Transcript

    • Edutainment ‘ I’m in L&D, not entertainment…’
    • Topics About Sensis Edutainment… Why? History Some Examples Gaming Pros and Cons Questions ‘ The greatest reason for adult education is that it offers an escape from boredom.’ J. Jarret
    • About Sensis Sensis is Telstra’s information and advertising business and Australia’s leading information resource.
    • Using Edutainment Q1. Who’s in the Jacuzzi? Q2. Where is the lead singer? Hint: he’s in more than one place. Pssst…There’s a prize!
      • The purpose of edutainment is simple: entertain to educate
      • Meaningful messages need to be heard
      • Entertainment Engagement Learning
      • eLearning should exploit best practices in L&D from all areas – from face-to-face, distance, blended etc
      Why Edutainment?
      • Statistics
      • It’s a fact! Entertainment is for all ages
      • *Survey results presented in Entertainment, Engagement & Education in e‐learning ( white paper, 2009), Pouchali Chatterjee, Tata Interactive
      Why Edutainment?
      • Statistics
      • Non-mandatory training course fails – delivered as traditional eLearning. Same course rewritten as story-based – 90% learner completion status
      • A game based ‘course’ created for a multinational bank to train employees to recognise errors in cheques, received the following ratings:
      Why Edutainment?
      • ‘ I believe that the motion picture is destined to revolutionise our educational system and that in a few years it will supplant largely, if not entirely, the use of textbooks.
      • I should say that on average we get about two percent efficiency out of schoolbooks as they are written today. The education of the future, as I see it, will be conducted through the medium of the motion picture … where it should be possible to obtain one hundred percent efficiency.’
      Who said it and when?
      • ‘ Edutainment’ is NOT new
      • Songs and Edutainment
      • Television and Edutainment
      • Adults are more focussed than children
      ‘ We don’t stop playing because w e grow old, we grow old because we stop playing.’ Oliver Wendell Holmes History
      • Humour
      • Drama
      • Action
      • Learner involvement
      • Constructivist and exploratory based learning
      ‘ Personally, I’m always ready to learn, although I don’t always like being taught.’ Winston Churchill Forms of Edutainment
    • ‘ Spoon feeding in the long run teaches us nothing but the shape of the spoon.’ E.M. Forster Some Examples
    • Gaming
      • It’s not always, but it’s very effective when written for specific audiences and focuses on learning objectives
      • Lower literacy levels = higher interactivity
      • Does Edutainment = e-Expensive?
      • Adults know frivolous content/entertainment when they see it… eye candy alone, rots your teeth
      Pros and Cons Edutainment is the Bees Knees!
    • What we do in L&D is solution focussed. One size doesn’t fit all, and we don’t believe Edutainment within eLearning is the answer to all our training needs – where it is suitable however, it can prove very powerful indeed.   ‘ The great aim of education is not knowledge, but action.’ Herbert Spencer Our Approach
    • Questions, queries, quagmires?