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Brad O’Hara Head of Community Engagement NRMA Group of Companies Engaging the Community
Corporate Profile 2.3 Million Members NSW/ACT Motoring & Travel NRMA Group of Companies Engaging the Community
<ul><ul><ul><ul><li>Geographic Reach </li></ul></ul></ul></ul>Engaging the Community
<ul><ul><ul><ul><li>Demographic Profile </li></ul></ul></ul></ul><ul><ul><ul><ul><li>  </li></ul></ul></ul></ul><ul><ul><u...
<ul><ul><ul><ul><li>Historically one communication channel </li></ul></ul></ul></ul>Engaging the Community
<ul><ul><ul><ul><li>Internet (somewhere in the middle) </li></ul></ul></ul></ul>www.engagethecommunity.com.au Engaging the...
<ul><ul><ul><ul><li>Face to Face Communication </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Roadshows/forums </li></ul></u...
<ul><ul><ul><ul><li>Have they been successful? </li></ul></ul></ul></ul><ul><ul><ul><ul><li>What else could have been done...
<ul><ul><ul><ul><li>Online </li></ul></ul></ul></ul><ul><ul><ul><ul><li>“ the new world” </li></ul></ul></ul></ul>Engaging...
<ul><ul><ul><ul><li>Some constraints </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Not accessible to all demographics </li>...
<ul><ul><ul><ul><li>Benefits </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Reach </li></ul></ul></ul></ul><ul><ul><ul><ul><...
<ul><ul><ul><ul><li>Measurement -  “key to success” </li></ul></ul></ul></ul><ul><ul><ul><ul><li>10,160 fans </li></ul></u...
<ul><li>Key learnings </li></ul><ul><li>What worked </li></ul><ul><li>in </li></ul><ul><li>Face to Face? </li></ul>Engagin...
<ul><li>Key learnings </li></ul><ul><li>What worked </li></ul><ul><li>in </li></ul><ul><li>Online? </li></ul>Engaging the ...
<ul><li>Can social media </li></ul><ul><li>compliment current </li></ul><ul><li>communication methods </li></ul><ul><li>be...
<ul><ul><ul><ul><li>NRMA Motorfest </li></ul></ul></ul></ul><ul><ul><ul><ul><li>150,000 visitors in 2010 </li></ul></ul></...
<ul><li>The simple answer </li></ul><ul><li>is </li></ul><ul><li>“ Yes it can” </li></ul>Engaging the Community
Questions Engaging the Community
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Brad O'hara

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  • Transcript of "Brad O'hara"

    1. 1. Brad O’Hara Head of Community Engagement NRMA Group of Companies Engaging the Community
    2. 2. Corporate Profile 2.3 Million Members NSW/ACT Motoring & Travel NRMA Group of Companies Engaging the Community
    3. 3. <ul><ul><ul><ul><li>Geographic Reach </li></ul></ul></ul></ul>Engaging the Community
    4. 4. <ul><ul><ul><ul><li>Demographic Profile </li></ul></ul></ul></ul><ul><ul><ul><ul><li> </li></ul></ul></ul></ul><ul><ul><ul><ul><li> 16 – 90 </li></ul></ul></ul></ul><ul><ul><ul><ul><li> Skews to older </li></ul></ul></ul></ul>Engaging the Community
    5. 5. <ul><ul><ul><ul><li>Historically one communication channel </li></ul></ul></ul></ul>Engaging the Community
    6. 6. <ul><ul><ul><ul><li>Internet (somewhere in the middle) </li></ul></ul></ul></ul>www.engagethecommunity.com.au Engaging the Community
    7. 7. <ul><ul><ul><ul><li>Face to Face Communication </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Roadshows/forums </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Mobile Member Centre </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Branch Network </li></ul></ul></ul></ul>Engaging the Community
    8. 8. <ul><ul><ul><ul><li>Have they been successful? </li></ul></ul></ul></ul><ul><ul><ul><ul><li>What else could have been done? </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Is it a good return on investment? </li></ul></ul></ul></ul>Engaging the Community
    9. 9. <ul><ul><ul><ul><li>Online </li></ul></ul></ul></ul><ul><ul><ul><ul><li>“ the new world” </li></ul></ul></ul></ul>Engaging the Community
    10. 10. <ul><ul><ul><ul><li>Some constraints </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Not accessible to all demographics </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Resource intensive </li></ul></ul></ul></ul><ul><ul><ul><ul><li>“ once it’s out there – it’s out there” </li></ul></ul></ul></ul>Engaging the Community
    11. 11. <ul><ul><ul><ul><li>Benefits </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Reach </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Flexibility </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Cost </li></ul></ul></ul></ul>Engaging the Community
    12. 12. <ul><ul><ul><ul><li>Measurement - “key to success” </li></ul></ul></ul></ul><ul><ul><ul><ul><li>10,160 fans </li></ul></ul></ul></ul><ul><ul><ul><ul><li>6,245 followers </li></ul></ul></ul></ul>Engaging the Community
    13. 13. <ul><li>Key learnings </li></ul><ul><li>What worked </li></ul><ul><li>in </li></ul><ul><li>Face to Face? </li></ul>Engaging the Community
    14. 14. <ul><li>Key learnings </li></ul><ul><li>What worked </li></ul><ul><li>in </li></ul><ul><li>Online? </li></ul>Engaging the Community
    15. 15. <ul><li>Can social media </li></ul><ul><li>compliment current </li></ul><ul><li>communication methods </li></ul><ul><li>between organisations </li></ul><ul><li>and communities? </li></ul>Engaging the Community
    16. 16. <ul><ul><ul><ul><li>NRMA Motorfest </li></ul></ul></ul></ul><ul><ul><ul><ul><li>150,000 visitors in 2010 </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Promotion by print, online and social media </li></ul></ul></ul></ul>Engaging the Community
    17. 17. <ul><li>The simple answer </li></ul><ul><li>is </li></ul><ul><li>“ Yes it can” </li></ul>Engaging the Community
    18. 18. Questions Engaging the Community
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