1. D is for Digital.
T is for
Transformation.
“MIT’s Center for Digital Business and Capgemini collaborated on the study
which focused on how emerging technologies including analytics,
embedded devices, social media and mobile are being used to enable
major business improvements.” It takes many pieces in your Marketing
and Technology mix to move the dial. It must be a coordinated effort of
integrated tools and technology to give you the full picture of your clients’
journey and what makes that journey successful or not. Making that journey
effective, efficient and repetitive is the end goal.
For complete article, visit www.marketingtechnology insights.com.