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  • 1. Archive  your  life  
  • 2. The  problem                More  and  more  devices,      overall  and  per  user    Sca9ered  digital  life,      fragmented  ecosystems    Not  easy  to  keep  life  stuff  all  together  and    forever,  even  for  tech-­‐savvy  users  
  • 3. Our  SoluAon   1.  Register  and     2.  Mail  or  upload     3.  Enjoy  the  Ameline,     get  your  ark   anything  to  your  ark   map  or  tag-­‐tree  
  • 4. Features   Arkables  is:   •  MulAplaGorm,  works  everywhere   •  Free,  forever   Arkables  has:   •  Italian  design  UI     •  “Don't  make  me  think”  UX  
  • 5. CompeAAon  &  DifferenAaAon            Arkables  is  personal    Sharing  available  only  on  single  content    Nobody  out  there  providing  a  soluAon        fiSng  the  management  of  life  things  
  • 6. 1-­‐page  BP   1M  users   Launch   P.O.C.   13Q3   MVP   13Q4   14Q1   14Q4  
  • 7. BP:  Product   •  Build  a  MVP;  target:    It  works!   •  Web-­‐app  +  mobile  apps   •  Q4  2013   •  ObjecAves:   •  Demonstrate  Concept   •  Test  FuncAonal  Use  and  Customer  AdopAon   •  Develop  Metrics    
  • 8. BP:  Market   •  Go  to  market;  target:  Doesn’t  suck!   •  From  MVP  to  a  stable  product     •  Q1  2014   •  Needs:   •  MarkeAng  Manager   •  300K$  
  • 9. BP:  Revenue   •  Make  money;  target:  It  rocks!   •  Get  customer  saAsfacAon   •  Summer  2014   •  Model:   •  SubscripAon  plans   •  In  app  purchases   •  Web  +  mobile  adverAsing  
  • 10. Team   Giovanni,  CEO   MaDeo,  Back-­‐end   Federico,  COO   Stefano,  CTO   Stefano,  Front-­‐end   Gianluca,  Mobile  
  • 11. Opportunity     EmoAonal   Scalable   Different  
  • 12. EOD   THANKS  

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