Market Segmentation Presented On : 06.05.09 Presented By : Arjun Krishnadas
What is Market Segmentation? <ul><li>Process Of splitting the customers in a market into groups or segments. </li></ul><ul...
Why this Segmentation? <ul><li>Planning can be done based on these segments. </li></ul><ul><li>Each segment has a differen...
Example : Are you familiar with this emblem?
Yes : Mercedes.  <ul><li>Who does the company target? </li></ul><ul><li>“The unlimited driving environment”  </li></ul><ul...
Now :
Coming to Suzuki.
Maruthi 800 <ul><li>“ Change your life” </li></ul><ul><li>The common man’s car. Which segment is Maruthi concentrating on?...
Market segments.
Types of segmentation. <ul><li>Geographic segmentation. </li></ul><ul><li>Demographic segmentation. </li></ul><ul><li>Psyc...
Geographic Segmentation. <ul><li>Geographic segmentation is the process of segmenting customers on the basis of the locati...
Demographic Segmentation. <ul><li>This is the process of grouping customers on the basis of  </li></ul><ul><li>- Age </li>...
Psychological Segmenation.  <ul><li>Segmentation on the basis of  </li></ul><ul><li>- Lifestyle </li></ul><ul><li>- Likes ...
Behavioral Segmentation.   <ul><li>This is the grouping of people on the basis of  </li></ul><ul><li>- History </li></ul><...
Advantages of Market Segmentation. <ul><li>Its possible to understand the customer’s needs and wants. </li></ul><ul><li>Be...
<ul><li>THANK YOU </li></ul><ul><li>HAVE A NICE DAY ! </li></ul>
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Market Segmentation Arjun

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Market Segmentation Arjun

  1. 1. Market Segmentation Presented On : 06.05.09 Presented By : Arjun Krishnadas
  2. 2. What is Market Segmentation? <ul><li>Process Of splitting the customers in a market into groups or segments. </li></ul><ul><li>Customers who share similar interest and have common needs are grouped into a segment. </li></ul><ul><li>Customers with same characteristics are grouped. </li></ul>
  3. 3. Why this Segmentation? <ul><li>Planning can be done based on these segments. </li></ul><ul><li>Each segment has a different criteria. Market is a place where mainly selling and buying takes place. </li></ul><ul><li>Segmentation of market helps in sales. </li></ul><ul><li>This process simplifies targeting and planning. </li></ul>
  4. 4. Example : Are you familiar with this emblem?
  5. 5. Yes : Mercedes. <ul><li>Who does the company target? </li></ul><ul><li>“The unlimited driving environment” </li></ul><ul><li>Mercedes targets only on the higher economy. They provide comfort and style. Money is priceless. </li></ul>
  6. 6. Now :
  7. 7. Coming to Suzuki.
  8. 8. Maruthi 800 <ul><li>“ Change your life” </li></ul><ul><li>The common man’s car. Which segment is Maruthi concentrating on? </li></ul><ul><li>This is Market Segmentation . </li></ul>
  9. 9. Market segments.
  10. 10. Types of segmentation. <ul><li>Geographic segmentation. </li></ul><ul><li>Demographic segmentation. </li></ul><ul><li>Psychological segmentation. </li></ul><ul><li>Behavioral segmentation. </li></ul>
  11. 11. Geographic Segmentation. <ul><li>Geographic segmentation is the process of segmenting customers on the basis of the location. </li></ul>
  12. 12. Demographic Segmentation. <ul><li>This is the process of grouping customers on the basis of </li></ul><ul><li>- Age </li></ul><ul><li>- Income </li></ul><ul><li>- Gender </li></ul>
  13. 13. Psychological Segmenation. <ul><li>Segmentation on the basis of </li></ul><ul><li>- Lifestyle </li></ul><ul><li>- Likes </li></ul><ul><li>- Dislikes </li></ul><ul><li>- Taste </li></ul><ul><li>- Preferences </li></ul>
  14. 14. Behavioral Segmentation. <ul><li>This is the grouping of people on the basis of </li></ul><ul><li>- History </li></ul><ul><li>- Loyalty </li></ul><ul><li>- Responsiveness </li></ul>
  15. 15. Advantages of Market Segmentation. <ul><li>Its possible to understand the customer’s needs and wants. </li></ul><ul><li>Better targeting and sales. </li></ul><ul><li>Creates a rapport between the customer and the organization. </li></ul><ul><li>Improves service and delivery standards. </li></ul><ul><li>Results in higher profit. </li></ul>
  16. 16. <ul><li>THANK YOU </li></ul><ul><li>HAVE A NICE DAY ! </li></ul>

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