Under the guidance of   Prof.Sudhir M    Seminar by   Arjun Shetty V
McDonald’S Incorporation Started by-Richard and  Maurice McDonalds in 1940 Purchased by Ray Kroc-1955 Largerst fast foo...
32000   restaurants64 million customers119 countries
McDonalds in India Opened in Delhi-1996 Set up as 50:50 joint venture Bangalore,Baroda,Pune Indore  Nasik,Chennai,Hyder...
BUSINESS   MODEL Franchise   Model Product   Consistency Long   Term Brand Image
Re-enginerring   The MenuVegetarian   Customers
McDonald’s strategy inindia LOCALIZATION PRICING POLITICALLY CORRECT STRATEGY LOCATION PRODUCT POSITIONING FAMILY CE...
Ppt mc donalds
Ppt mc donalds
Ppt mc donalds
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Ppt mc donalds

  1. 1. Under the guidance of Prof.Sudhir M Seminar by Arjun Shetty V
  2. 2. McDonald’S Incorporation Started by-Richard and Maurice McDonalds in 1940 Purchased by Ray Kroc-1955 Largerst fast food chain
  3. 3. 32000 restaurants64 million customers119 countries
  4. 4. McDonalds in India Opened in Delhi-1996 Set up as 50:50 joint venture Bangalore,Baroda,Pune Indore Nasik,Chennai,Hyderabad,Surat, Ahmadaba d etc Invested 450 crores so far -total planned investment is 850 crore
  5. 5. BUSINESS MODEL Franchise Model Product Consistency Long Term Brand Image
  6. 6. Re-enginerring The MenuVegetarian Customers
  7. 7. McDonald’s strategy inindia LOCALIZATION PRICING POLITICALLY CORRECT STRATEGY LOCATION PRODUCT POSITIONING FAMILY CENTRIC AND CHILD CENTRIC STRATEGY SUPPLY CHAIN STRATEGY BRANDING
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