Ppt mc donalds

465 views
380 views

Published on

0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
465
On SlideShare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
7
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Ppt mc donalds

  1. 1. Under the guidance of Prof.Sudhir M Seminar by Arjun Shetty V
  2. 2. McDonald’S Incorporation Started by-Richard and Maurice McDonalds in 1940 Purchased by Ray Kroc-1955 Largerst fast food chain
  3. 3. 32000 restaurants64 million customers119 countries
  4. 4. McDonalds in India Opened in Delhi-1996 Set up as 50:50 joint venture Bangalore,Baroda,Pune Indore Nasik,Chennai,Hyderabad,Surat, Ahmadaba d etc Invested 450 crores so far -total planned investment is 850 crore
  5. 5. BUSINESS MODEL Franchise Model Product Consistency Long Term Brand Image
  6. 6. Re-enginerring The MenuVegetarian Customers
  7. 7. McDonald’s strategy inindia LOCALIZATION PRICING POLITICALLY CORRECT STRATEGY LOCATION PRODUCT POSITIONING FAMILY CENTRIC AND CHILD CENTRIC STRATEGY SUPPLY CHAIN STRATEGY BRANDING

×