Your SlideShare is downloading. ×
Ppt mc donalds
Ppt mc donalds
Ppt mc donalds
Ppt mc donalds
Ppt mc donalds
Ppt mc donalds
Ppt mc donalds
Ppt mc donalds
Ppt mc donalds
Ppt mc donalds
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

Ppt mc donalds

301

Published on

0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
301
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
7
Comments
0
Likes
0
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. Under the guidance of Prof.Sudhir M Seminar by Arjun Shetty V
  • 2. McDonald’S Incorporation Started by-Richard and Maurice McDonalds in 1940 Purchased by Ray Kroc-1955 Largerst fast food chain
  • 3. 32000 restaurants64 million customers119 countries
  • 4. McDonalds in India Opened in Delhi-1996 Set up as 50:50 joint venture Bangalore,Baroda,Pune Indore Nasik,Chennai,Hyderabad,Surat, Ahmadaba d etc Invested 450 crores so far -total planned investment is 850 crore
  • 5. BUSINESS MODEL Franchise Model Product Consistency Long Term Brand Image
  • 6. Re-enginerring The MenuVegetarian Customers
  • 7. McDonald’s strategy inindia LOCALIZATION PRICING POLITICALLY CORRECT STRATEGY LOCATION PRODUCT POSITIONING FAMILY CENTRIC AND CHILD CENTRIC STRATEGY SUPPLY CHAIN STRATEGY BRANDING

×