Ppt mc donalds
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Ppt mc donalds Presentation Transcript

  • 1. Under the guidance of Prof.Sudhir M Seminar by Arjun Shetty V
  • 2. McDonald’S Incorporation Started by-Richard and Maurice McDonalds in 1940 Purchased by Ray Kroc-1955 Largerst fast food chain
  • 3. 32000 restaurants64 million customers119 countries
  • 4. McDonalds in India Opened in Delhi-1996 Set up as 50:50 joint venture Bangalore,Baroda,Pune Indore Nasik,Chennai,Hyderabad,Surat, Ahmadaba d etc Invested 450 crores so far -total planned investment is 850 crore
  • 5. BUSINESS MODEL Franchise Model Product Consistency Long Term Brand Image
  • 6. Re-enginerring The MenuVegetarian Customers
  • 7. McDonald’s strategy inindia LOCALIZATION PRICING POLITICALLY CORRECT STRATEGY LOCATION PRODUCT POSITIONING FAMILY CENTRIC AND CHILD CENTRIC STRATEGY SUPPLY CHAIN STRATEGY BRANDING