Surviving Cloud Social & Mobile Nieuwegein 25 April 2013

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Surviving the interconnected world of Cloud, Social and Mobile - My presentation at the Cloud, Social and Mobile event in Nieuwegein on 25th of April 2013

http://www.oracle.com/webapps/events/ns/EventsDetail.jsp?p_eventId=161655&src=7600995&src=7600995&Act=249

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  • 1.       Hoe integreer je2.       Hoe integreer je secure3.       Hoe zit het met performance van de integatie4.       Waar is mijn data en mag datweldaarzijn?5.       Hoe integreer je cloud in je beheer? 
  • 1.       Hoe integreer je2.       Hoe integreer je secure3.       Hoe zit het met performance van de integatie4.       Waar is mijn data en mag datweldaarzijn?5.       Hoe integreer je cloud in je beheer? 
  • 1.       Hoe integreer je2.       Hoe integreer je secure3.       Hoe zit het met performance van de integatie4.       Waar is mijn data en mag datweldaarzijn?5.       Hoe integreer je cloud in je beheer? 
  • Surviving Cloud Social & Mobile Nieuwegein 25 April 2013

    1. 1. Surviving the interconnected world of Cloud, Social and Mobile Arjan Kramer
    2. 2. Surviving the interconnected world of Cloud, Social and Mobile
    3. 3. Arjan Kramer • 36 years old • Married to Bea two little princesses • All-Channel Experience Solution Architect • 15 years of IT Experience @arjankramer linkedin.com/in/arjankramer
    4. 4. CRM
    5. 5. CEM
    6. 6. SMC
    7. 7. SMAC
    8. 8. SMAC
    9. 9. Social Mobile Analytics Cloud
    10. 10. So how do you survive?
    11. 11. Integration & Orchestration Security Performance Service control Data governance
    12. 12. Integration & Orchestration Security Performance Service control Data governance
    13. 13. Immediate H-model Customer Management Integration, Orchestration & Data governance Common Data Business Support Operational Services Services Business Services Performance Service Control Security Personalisation & Interaction
    14. 14. Successfully applied at several customers Identity Management Service Management Personalization and Interaction Content Management Traffic Management Personalization Collaboration Search ID Management Customer Management Event Management Access Management Data Warehouse Customer Transaction Management Customer transactions Web analytics Data Warehouse Marketing Customer transactions Web analytics Service Support Service Integration Auditing Services Interface Adapters Encryption Services Directory Services Mail & Parcels Services Reliable Messaging File Transfer Interface Adapters ETL Publish Subscribe Exception Management Workflow Translation Transformation Master Data Management Process Orchestration Business Rules Service Continuity Business Activity Management eRetail Information Aggregation Supply Chain Services Insurance Services Financial Services eRetail Document Management Government Services Security Infrastructure Common Services Identity Mgmt Credit Checking & Address Validation Configurable Pricing Customer Interaction Rich eCommerce and content sites Morrisons Social media sites User Generated Content reviews Personalised content, search and recommendations Call centre Home delivery Instore Common Shopping Basket & Payments Service Mgmt ID Mgmt Access Mgmt Customer Management Customer Records management (single view) Campaign Management (Personalised) Contact Customer Management Event Mgmt Customer Insight and Reporting Site and Experience Management Customer Listening and Response Reporting Service Support Service Continuity Auditing Services Encryption Services Directory Services Service Integration Interface Adapters Reliable Messaging File Transfer Workflow Routing Publish Subscribe Exception Mgmt Translation Transformation Throttling, Audit Process Orchestration Business Rules Traffic Mngmnt Problem & Incident Business Activity Mgmt Security Infrastruct Archiving Operations Services Store Picking Van scheduling Driver Mobility & Optimisation Reporting Common Payment Anti-fraud Printing Archiving
    15. 15. We have an ongoing dialogue with our partners to map their solutions and services to ourcommon framework Immediate H-architecture mapped to SaaS solutions /products of major vendors and open source. Most vendors already do or have plans to offer their products as SaaS. Whilst one could use a suite from a single supplier, these suites have been constructed through an acquisition exercise rather than a best of breed model. Clients are either using a best of suite or a best of breed approach. As such, in both cases it is our role to consider each logical service or group of services and determine the best mix of products to meet the business need.
    16. 16. Immediate is an enabler of Digital Transformation creating opportunities for effective use of all-channel Integration: Social, Mobile & Cloud Immediate is • A Multichannel Services Orchestration (CSO) platform & methodology • By definition, following a Federated Services Architecture • an Integration platform that can be hosted in-house or in the Cloud • bringing reusable Integrations with specific SaaSs, across SaaSs and with application packages Immediate brings • Higher speed of implementation and low time-to-market • Helps delivering the critical ‘one-view’ of the customer • Safe exposure to Cloud and new business avenues Immediate is proven in practice • Successfully Implemented at several customers like RMG, Burberry, Eurostar, Morrisons, DfE • Available ‘H-architecture’ with mappings with partner products • Set of re-usable integrations available for speed of implementation • Recently positive references from Forrester and Gartner
    17. 17. So… are you wondering how to survive the interconnected world of Cloud, Social and Mobile?
    18. 18. Think of the following elements: - Integration & Orchestration - Security - Performance - Service control - Data governance and apply a proven and comprehensive framework and methodology to let it all make sense: Immediate H-framework
    19. 19. Happy SMAC’ing :-) Arjan Kramer All-Channel Experience Solution Architect @arjankramer linkedin.com/in/arjankramer

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