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Scott Shumaker Leaflets Text Messages
Scott Shumaker Leaflets Text Messages
Scott Shumaker Leaflets Text Messages
Scott Shumaker Leaflets Text Messages
Scott Shumaker Leaflets Text Messages
Scott Shumaker Leaflets Text Messages
Scott Shumaker Leaflets Text Messages
Scott Shumaker Leaflets Text Messages
Scott Shumaker Leaflets Text Messages
Scott Shumaker Leaflets Text Messages
Scott Shumaker Leaflets Text Messages
Scott Shumaker Leaflets Text Messages
Scott Shumaker Leaflets Text Messages
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Scott Shumaker Leaflets Text Messages

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Transcript

  • 1. Acoustic Communication
  • 2. Components of Conversation Immediate discussion in real-time Requires skill in interpretation (body language) Opportunity Oppo t nit to pi ot the pivot topic
  • 3. The Benefits of One-on-One Captive audience! Emotional investment Time to mobilise
  • 4. Modifying assumptions • Our members don’t spend time on the internet! don t • Very few members have computers! • No one will give us their email addresses! • Who has time to do online actions? • How can we communicate effectively without being there?
  • 5. 2003 – 2006 • Developing an active audience outside traditional union members and allies • Tailor-made online actions • Aggressive database (re)construction • Cleanup, cleanup, cleanup p, p, p • Training for locals and member activists
  • 6. 2006 – 2008 • BLOGOSPHERE • FACEBOOK • TWITTER • TEXT MESSAGING • OBAMA CAMPAIGN
  • 7. • Get with the times • Advanced training for communicators • Open up global possibilities •E Engage brand-new allies b d lli • Adapt effective models
  • 8. • ‘Old thinking’ • Sheer size • Fast moving campaigns •I t Interrupted di l t d dialogue • Falling out of favour • Institutional organisation
  • 9. • ½ million email addresses that affirmatively opt in (not bought) • Gathering cadre of activists on healthcare, immigration healthcare immigration, Employee Free Choice Act, social justice issues • Utilisation of new media post-Free Choice post Free • Entire department devoted to new media • Cooperation with campaigns (organisers, communicators)

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