GOING

VIRAL

IN A

NUTSHELL

Creating
online video
success.

Every time.
Arik Abel | @arikabel | Director, Online Marketi...
ONLINE VIDEO IS AN EXPERIENCE

Ah, the furlough. So funny.
Have you seen the Conan furlough video?

Talk. Search. Watch. S...
ONLINE VIDEO IS AN EXPERIENCE

Type type type…
“furlough conan”

Talk. Search. Watch. Share.
Arik Abel | @arikabel | Direc...
ONLINE VIDEO IS AN EXPERIENCE

The “Conan Furloughs Non-Essential
Employees” video on YouTube.

Talk. Search. Watch. Share...
ONLINE VIDEO IS AN EXPERIENCE

Gotta share it to FB
of course, “Too funny”

Talk. Search. Watch. Share.
Arik Abel | @arika...
HOW DO YOU CRACK THE NUT?

Topic. Timing. Talent. Technique. Tension.
Arik Abel | @arikabel | Director, Online Marketing, ...
HOW DO YOU CRACK THE NUT?

THE FIVE

T’S

Topic. Timing. Talent. Technique. Tension.
Arik Abel | @arikabel | Director, Onl...
HOW DO YOU CRACK THE NUT?

Topic. Timing. Talent. Technique. Tension.
Arik Abel | @arikabel | Director, Online Marketing, ...
HOW DO YOU CRACK THE NUT?

Topic. Timing. Talent. Technique. Tension.
Arik Abel | @arikabel | Director, Online Marketing, ...
HOW DO YOU CRACK THE NUT?

Topic. Timing. Talent. Technique. Tension.
Arik Abel | @arikabel | Director, Online Marketing, ...
HOW DO YOU CRACK THE NUT?

Topic. Timing. Talent. Technique. Tension.
Arik Abel | @arikabel | Director, Online Marketing, ...
HOW DO YOU CRACK THE NUT?

Topic. Timing. Talent. Technique. Tension.
Arik Abel | @arikabel | Director, Online Marketing, ...
LET’S TEST THE FORMULA.

A + B + C + D + E = Viral

Arik Abel | @arikabel | Director, Online Marketing, Lulu.com
LET’S TEST THE FORMULA.

Thanksgiving

Timing + B + C + D + E = Viral?
Arik Abel | @arikabel | Director, Online Marketing,...
LET’S TEST THE FORMULA.

Get Turkey
[Daft Punk Thanksgiving Remix]

A + Talent + Technique + D + E = Viral?
Arik Abel | @a...
LET’S TEST THE FORMULA.

Get Turkey
[Duck Dynasty+Daft Punk Remix]
What if Duck Dynasty and Daft Punk got
together and did...
LET’S TEST THE FORMULA.
Get Turkey
[Duck Dynasty Daft Punk Thanksgiving Special]
What if Duck Dynasty and Daft Punk got to...
LET’S TEST THE FORMULA.
Would you…
Talk about it?
Search for it?
Watch it?
Share it?

Arik Abel | @arikabel | Director, On...
LET’S TEST THE FORMULA.
Would you…
Talk about it?
Search for it?
Watch it?
Share it?

Arik Abel | @arikabel | Director, On...
LET’S TEST THE FORMULA.
Would you…
Talk about it?
Search for it?
Watch it?
Share it?

Arik Abel | @arikabel | Director, On...
LET’S TEST THE FORMULA.
Would you…
Talk about it?
Search for it?
Watch it?
Share it?

Arik Abel | @arikabel | Director, On...
GOING VIRAL IN A NUTSHELL

THE END

Arik Abel | @arikabel | Director, Online Marketing, Lulu.com
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Going Viral in a Nutshell @ Internet Summit 2013 #getturkey

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The prototype of the #GetTurkey video is here: https://www.youtube.com/watch?v=oMq0dC7TYRg

Presented at Internet Summit 2013 from the Twitter stage before Google & YouTube's presentation. The video is a prototype of a viral concept expressing the The Five Ts, my framework for coming up with viral campaigns and video ideas.

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Going Viral in a Nutshell @ Internet Summit 2013 #getturkey

  1. 1. GOING VIRAL IN A NUTSHELL Creating online video success. Every time. Arik Abel | @arikabel | Director, Online Marketing, Lulu.com
  2. 2. ONLINE VIDEO IS AN EXPERIENCE Ah, the furlough. So funny. Have you seen the Conan furlough video? Talk. Search. Watch. Share. Arik Abel | @arikabel | Director, Online Marketing, Lulu.com
  3. 3. ONLINE VIDEO IS AN EXPERIENCE Type type type… “furlough conan” Talk. Search. Watch. Share. Arik Abel | @arikabel | Director, Online Marketing, Lulu.com
  4. 4. ONLINE VIDEO IS AN EXPERIENCE The “Conan Furloughs Non-Essential Employees” video on YouTube. Talk. Search. Watch. Share. Arik Abel | @arikabel | Director, Online Marketing, Lulu.com
  5. 5. ONLINE VIDEO IS AN EXPERIENCE Gotta share it to FB of course, “Too funny” Talk. Search. Watch. Share. Arik Abel | @arikabel | Director, Online Marketing, Lulu.com
  6. 6. HOW DO YOU CRACK THE NUT? Topic. Timing. Talent. Technique. Tension. Arik Abel | @arikabel | Director, Online Marketing, Lulu.com
  7. 7. HOW DO YOU CRACK THE NUT? THE FIVE T’S Topic. Timing. Talent. Technique. Tension. Arik Abel | @arikabel | Director, Online Marketing, Lulu.com
  8. 8. HOW DO YOU CRACK THE NUT? Topic. Timing. Talent. Technique. Tension. Arik Abel | @arikabel | Director, Online Marketing, Lulu.com
  9. 9. HOW DO YOU CRACK THE NUT? Topic. Timing. Talent. Technique. Tension. Arik Abel | @arikabel | Director, Online Marketing, Lulu.com
  10. 10. HOW DO YOU CRACK THE NUT? Topic. Timing. Talent. Technique. Tension. Arik Abel | @arikabel | Director, Online Marketing, Lulu.com
  11. 11. HOW DO YOU CRACK THE NUT? Topic. Timing. Talent. Technique. Tension. Arik Abel | @arikabel | Director, Online Marketing, Lulu.com
  12. 12. HOW DO YOU CRACK THE NUT? Topic. Timing. Talent. Technique. Tension. Arik Abel | @arikabel | Director, Online Marketing, Lulu.com
  13. 13. LET’S TEST THE FORMULA. A + B + C + D + E = Viral Arik Abel | @arikabel | Director, Online Marketing, Lulu.com
  14. 14. LET’S TEST THE FORMULA. Thanksgiving Timing + B + C + D + E = Viral? Arik Abel | @arikabel | Director, Online Marketing, Lulu.com
  15. 15. LET’S TEST THE FORMULA. Get Turkey [Daft Punk Thanksgiving Remix] A + Talent + Technique + D + E = Viral? Arik Abel | @arikabel | Director, Online Marketing, Lulu.com
  16. 16. LET’S TEST THE FORMULA. Get Turkey [Duck Dynasty+Daft Punk Remix] What if Duck Dynasty and Daft Punk got together and did a remix of Get Lucky? A + B + C + Topic + Tension = Viral? Arik Abel | @arikabel | Director, Online Marketing, Lulu.com
  17. 17. LET’S TEST THE FORMULA. Get Turkey [Duck Dynasty Daft Punk Thanksgiving Special] What if Duck Dynasty and Daft Punk got together and put on a Thanksgiving Special? #GetTurkey A + B + C + D + E = Viral? Arik Abel | @arikabel | Director, Online Marketing, Lulu.com
  18. 18. LET’S TEST THE FORMULA. Would you… Talk about it? Search for it? Watch it? Share it? Arik Abel | @arikabel | Director, Online Marketing, Lulu.com
  19. 19. LET’S TEST THE FORMULA. Would you… Talk about it? Search for it? Watch it? Share it? Arik Abel | @arikabel | Director, Online Marketing, Lulu.com
  20. 20. LET’S TEST THE FORMULA. Would you… Talk about it? Search for it? Watch it? Share it? Arik Abel | @arikabel | Director, Online Marketing, Lulu.com
  21. 21. LET’S TEST THE FORMULA. Would you… Talk about it? Search for it? Watch it? Share it? Arik Abel | @arikabel | Director, Online Marketing, Lulu.com
  22. 22. GOING VIRAL IN A NUTSHELL THE END Arik Abel | @arikabel | Director, Online Marketing, Lulu.com
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