Your SlideShare is downloading. ×
0
Viral marketing strategy for non-profits
Viral marketing strategy for non-profits
Viral marketing strategy for non-profits
Viral marketing strategy for non-profits
Viral marketing strategy for non-profits
Viral marketing strategy for non-profits
Viral marketing strategy for non-profits
Viral marketing strategy for non-profits
Viral marketing strategy for non-profits
Viral marketing strategy for non-profits
Viral marketing strategy for non-profits
Viral marketing strategy for non-profits
Viral marketing strategy for non-profits
Viral marketing strategy for non-profits
Viral marketing strategy for non-profits
Viral marketing strategy for non-profits
Viral marketing strategy for non-profits
Viral marketing strategy for non-profits
Viral marketing strategy for non-profits
Viral marketing strategy for non-profits
Viral marketing strategy for non-profits
Viral marketing strategy for non-profits
Viral marketing strategy for non-profits
Viral marketing strategy for non-profits
Viral marketing strategy for non-profits
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

Viral marketing strategy for non-profits

303

Published on

A presentation delivered to NCTech4Good by Arik Abel in October 2011.

A presentation delivered to NCTech4Good by Arik Abel in October 2011.

Published in: Business
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
303
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
3
Comments
0
Likes
0
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. Viral Marketing Strategy for Non-profits
  • 2. Two Types of Outbreaks: One-to-Many (Viral), Many-2-Many (Meme)
  • 3. Evergreen Content It’s not viral. But it has a lot of effing views.
  • 4. TechniqueTopic Talent Timing Tension
  • 5. Topic Who isyour audience? What are they talking about? Mash-ups Parodies Pos Note . . t-It Videos All in One Take… Is . your technique unique? Technique
  • 6. Talent Who isin your video? Istheir audience the same as yours? What ishappening in the world? What can you add to that event? What isthe right time to add it? Timing
  • 7. Tension What isthe s ource of your disbelief, surpris polarization? e, Celebritiesgetting mad or s urpris ed… Isit real or fake…Fat guy in a little coat… Sus Boyle… an Kanye Wes You love it, I hate it… t… All in one take… Impos ible circums s tances…
  • 8. The Law of Distributed Influence Imagine all the people, singing in Trafalgar Square Did you s the frozen ee people in Grand Central?
  • 9. CaseStudies
  • 10. Movember
  • 11. Group Exercise1. Pick a particular audience, it can even be “anyone with an internet connection”.2. Which of the Ts are they talking about, searching for, watching and sharing right now? Topics, Talent, Timing3. How can you apply a unique technique? Safe for work memes4. How can you create or resolve tension?5. Give the idea a catchy description thatʼeasy to s remember and search for.
  • 12. producedistribute share
  • 13. produce :: a great hook“Have you seen the __________________?”“Did you know that___________________?”“How can I find out___________________?”
  • 14. distribute :: s keywords eo,
  • 15. distribute :: syndication
  • 16. share :: do it yourself
  • 17. share :: help them help you
  • 18. Review1. Observe what people are talking about, searching for, watching and sharing2. Apply the Five Tʼand Law of Distributed s Influence to develop an idea with viral potential3. Follow best practices to produce, distribute and share your content4. Inspire others to produce, distribute and share their own related content5. Repeat ad infinitum

×