SOCIAL MEDIA!     for!   SOCIAL !ENTREPRENEURS!
The Vision:!      !Other peopleshare for you!
To win in !social media!     ! understand   people!
Part II:!     !Understanding   people!
Social media isnot about you.!      !  It’s about !your audience.!
People do!5 things! online!
Information!
Utility!
Entertainment!
Recognition!
Reward!
People share!5 things online!
5 T’s!   !  Topic! Timing! Talent!Technique! Tension!
YouTube Trends!
Other Tips?!
Create !things for  people ! to share!
Build sharinginto the model!
Use social !to listen!
Build sharinginto the model!
Set!Your Sights!    High!
And justgenerally do something  awesome!
Part II:!   ! Making !Decisions!
What do we say?!What channels?!How often?!How do we measure?!How do we go viral?!          !
Social media-social-entrepreneurs
Social media-social-entrepreneurs
Social media-social-entrepreneurs
Social media-social-entrepreneurs
Social media-social-entrepreneurs
Social media-social-entrepreneurs
Social media-social-entrepreneurs
Social media-social-entrepreneurs
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Social media-social-entrepreneurs

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Slides from a presentation to the UNC Social Innovation Incubator class.

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Social media-social-entrepreneurs

  1. 1. SOCIAL MEDIA! for! SOCIAL !ENTREPRENEURS!
  2. 2. The Vision:! !Other peopleshare for you!
  3. 3. To win in !social media! ! understand people!
  4. 4. Part II:! !Understanding people!
  5. 5. Social media isnot about you.! ! It’s about !your audience.!
  6. 6. People do!5 things! online!
  7. 7. Information!
  8. 8. Utility!
  9. 9. Entertainment!
  10. 10. Recognition!
  11. 11. Reward!
  12. 12. People share!5 things online!
  13. 13. 5 T’s! ! Topic! Timing! Talent!Technique! Tension!
  14. 14. YouTube Trends!
  15. 15. Other Tips?!
  16. 16. Create !things for people ! to share!
  17. 17. Build sharinginto the model!
  18. 18. Use social !to listen!
  19. 19. Build sharinginto the model!
  20. 20. Set!Your Sights! High!
  21. 21. And justgenerally do something awesome!
  22. 22. Part II:! ! Making !Decisions!
  23. 23. What do we say?!What channels?!How often?!How do we measure?!How do we go viral?! !
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