ProductCamp RTP 2010 - From Software to Steel - Jim Haggard

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ProductCamp RTP 2010 - From Software to Steel - Jim Haggard

  1. 1. Share In The Conversation October 30, 2010 From Software to Steel Best Practices for Marketing and Selling ANY PRODUCT
  2. 2. Thank you to our sponsors:
  3. 3. Back to Basics • What Is Your Product? • What Are You Selling? • Who Wants Your Product? • Who Cares?
  4. 4. What Is Your Product? What Are You Selling? • Business Software for B2B Integration • Non-Profit for to Help Cancer Patients and Families • Cold-Framed (Light Gauge Steel) • Cheese Steaks & American Food Grill Quality, Reputation, Service
  5. 5. Who Wants Your Product? • Target Market • What do they like/dislike, care about? • What do they read? • Where do they go? • Who and/or what influences their buying decision? • Business or Consumer • Buyer and Influencer Profiles • Traditions, Trends, Fads • Competitors - Going Up & Down • Where Do You Stand? • Segmentation – Geographic, Demographic, Psychographic, Behavior
  6. 6. Who Cares? • You Care • Your Customers Care •Your Competitors Care (maybe not in a good way though)
  7. 7. 8 People are Raving about this place!! Just the other day one of may favorite guests hit me with this one: “Best Cheese Steak From Here To Philly” You’ll Love Our Food … or it’s FREE! www.jumpinjonnys.com
  8. 8. Thank you to our sponsors:
  9. 9. Thank you to our sponsors:

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