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Going Viral: Making and Distributing Online Video

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  • 1. Going Viral Making & Distributing Online Video Arik Abel * http://arikabel.com * @arikabel * arik.abel@gmail.com
  • 2. Technique Topic Talent Timing Tension
  • 3. Topic Who is your audience? What are they talking about? What types of videos are hot? Mash-ups? Parodies? Live events? Auto-tuned music videos? Technique
  • 4. Talent Who is in your video? Is their audience the same as yours? What is happening in the world? What can you add to that event? What is the right time to add it? Timing
  • 5. Tension What is the source of your disbelief, surprise, polarization? Celebrities getting mad or surprised… Is it real or fake…Fat guy in a little coat… Susan Boyle…Kanye West…You love it, I hate it… All in one take…Impossible circumstances…
  • 6. produce distribute share
  • 7. Two Types of Outbreaks: One-to-Many (Finite), Peer-2-Peer (Infinite)
  • 8. produce :: storyboard
  • 9. produce :: rule of thirds
  • 10. produce :: shot variety
  • 11. produce :: a-roll / b-roll
  • 12. distribute :: video-sharing sites
  • 13. distribute :: seo, keywords
  • 14. share :: do it yourself
  • 15. share :: help them help you
  • 16. Review 1. Observe what people are talking about, searching for, watching and sharing 2. Apply the Five Tʼs to develop an idea with viral potential 3. Follow best practices to produce, distribute and share your content 4. Inspire others to produce, distribute and share their own related content 5. Repeat ad infinitum