Going Viral: Making and Distributing Online Video

Going Viral Making & Distributing Online Video Arik Abel * http://arikabel.com * @arikabel * arik.abel@gmail.com

Technique Topic Talent Timing Tension

Topic Who is your audience? What are they talking about? What types of videos are hot? Mash-ups? Parodies? Live events? Auto-tuned music videos? Technique

Talent Who is in your video? Is their audience the same as yours? What is happening in the world? What can you add to that event? What is the right time to add it? Timing

Tension What is the source of your disbelief, surprise, polarization? Celebrities getting mad or surprised… Is it real or fake…Fat guy in a little coat… Susan Boyle…Kanye West…You love it, I hate it… All in one take…Impossible circumstances…

produce distribute share

Two Types of Outbreaks: One-to-Many (Finite), Peer-2-Peer (Inﬁnite)

produce :: storyboard

produce :: rule of thirds

produce :: shot variety

produce :: a-roll / b-roll

distribute :: video-sharing sites

distribute :: seo, keywords

share :: do it yourself

share :: help them help you

Review 1. Observe what people are talking about, searching for, watching and sharing 2. Apply the Five Tʼs to develop an idea with viral potential 3. Follow best practices to produce, distribute and share your content 4. Inspire others to produce, distribute and share their own related content 5. Repeat ad inﬁnitum

Going Viral: Making and Distributing Online Video

by Arik Abel on Nov 07, 2010

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Going Viral: Making and Distributing Online Video Presentation Transcript