Going Viral: Making and Distributing Online VideoPresentation Transcript
Making & Distributing
Arik Abel * http://arikabel.com * @arikabel * firstname.lastname@example.org
Who is your audience?
What are they talking about?
What types of videos are hot?
Mash-ups? Parodies? Live events?
Auto-tuned music videos?
Who is in your video?
Is their audience the same as
What is happening in the world?
What can you add to that event?
What is the right time to add it?
What is the source of your
disbelief, surprise, polarization?
Celebrities getting mad or surprised…
Is it real or fake…Fat guy in a little coat…
Susan Boyle…Kanye West…You love it, I hate it…
All in one take…Impossible circumstances…
Two Types of Outbreaks: One-to-Many (Finite), Peer-2-Peer (Inﬁnite)
produce :: storyboard
produce :: rule of thirds
produce :: shot variety
produce :: a-roll / b-roll
distribute :: video-sharing sites
distribute :: seo, keywords
share :: do it yourself
share :: help them help you
1. Observe what people are talking about, searching
for, watching and sharing
2. Apply the Five Tʼs to develop an idea with viral
3. Follow best practices to produce, distribute and
share your content
4. Inspire others to produce, distribute and share
their own related content
5. Repeat ad inﬁnitum