Going Viral: Making and Distributing Online Video

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Going Viral: Making and Distributing Online Video

  1. 1. QuickTime™ and a decompressor are needed to see this picture. QuickTime™ and a decompressor are needed to see this picture. Arik Abel * http://arikabel.com * @arikabel * arik.abel@gmail.com Going Viral Making & Distributing Online Video
  2. 2. QuickTime™ and a decompressor are needed to see this picture.
  3. 3. Topic Technique Talent Timing Tension
  4. 4. What types of videos are hot? Mash-ups? Parodies? Live events? Auto-tuned music videos? Who is your audience? What are they talking about? Topic Technique
  5. 5. What is happening in the world? What can you add to that event? What is the right time to add it? Who is in your video? Is their audience the same as yours? Talent Timing
  6. 6. What is the source of your disbelief, surprise, polarization? Celebrities getting mad or surprised… Is it real or fake…Fat guy in a little coat… Susan Boyle…Kanye West…You love it, I hate it… All in one take…Impossible circumstances… Tension
  7. 7. produce distribute share
  8. 8. Two Types of Outbreaks: One-to-Many (Finite), Peer-2-Peer (Infinite)
  9. 9. QuickTime™ and a decompressor are needed to see this picture. produce :: storyboard
  10. 10. produce :: rule of thirds QuickTime™ and a decompressor are needed to see this picture. QuickTime™ and a decompressor are needed to see this picture.
  11. 11. QuickTime™ and a decompressor are needed to see this picture. produce :: shot variety QuickTime™ and a decompressor are needed to see this picture. QuickTime™ and a decompressor are needed to see this picture.
  12. 12. produce :: a-roll / b-roll QuickTime™ and a decompressor are needed to see this picture. QuickTime™ and a decompressor are needed to see this picture.
  13. 13. distribute :: video-sharing sites QuickTime™ and a decompressor are needed to see this picture. QuickTime™ and a decompressor are needed to see this picture.
  14. 14. distribute :: seo, keywords
  15. 15. share :: do it yourself
  16. 16. share :: help them help you QuickTime™ and a decompressor are needed to see this picture.
  17. 17. 1. Observe what people are talking about, searching for, watching and sharing 2. Apply the Five T’s to develop an idea with viral potential 3. Follow best practices to produce, distribute and share your content 4. Inspire others to produce, distribute and share their own related content 5. Repeat ad infinitum Review
  18. 18. • What info do you want more of • What info do you want less of • What was the most fun part • What was the least fun part • How was the flow/length? • Would others prefer weekend or weekday? • How much should people pay for this?

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