Going Viral in a Nutshell from Internet Summit 2013
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Going Viral in a Nutshell from Internet Summit 2013

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The prototype of the #GetTurkey video is here: https://www.youtube.com/watch?v=oMq0dC7TYRg ...

The prototype of the #GetTurkey video is here: https://www.youtube.com/watch?v=oMq0dC7TYRg

Presented at Internet Summit 2013 from the Twitter stage before Google & YouTube's presentation. The video is a prototype of a viral concept expressing the The Five Ts, my framework for coming up with viral campaigns and video ideas.

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  • 1. GOING VIRAL IN A NUTSHELL Creating online video success. Every time. Arik Abel | @arikabel | Director, Online Marketing, Lulu.com
  • 2. ONLINE VIDEO IS AN EXPERIENCE Ah, the furlough. So funny. Have you seen the Conan furlough video? Talk. Search. Watch. Share. Arik Abel | @arikabel | Director, Online Marketing, Lulu.com
  • 3. ONLINE VIDEO IS AN EXPERIENCE Type type type… “furlough conan” Talk. Search. Watch. Share. Arik Abel | @arikabel | Director, Online Marketing, Lulu.com
  • 4. ONLINE VIDEO IS AN EXPERIENCE The “Conan Furloughs Non-Essential Employees” video on YouTube. Talk. Search. Watch. Share. Arik Abel | @arikabel | Director, Online Marketing, Lulu.com
  • 5. ONLINE VIDEO IS AN EXPERIENCE Gotta share it to FB of course, “Too funny” Talk. Search. Watch. Share. Arik Abel | @arikabel | Director, Online Marketing, Lulu.com
  • 6. HOW DO YOU CRACK THE NUT? Topic. Timing. Talent. Technique. Tension. Arik Abel | @arikabel | Director, Online Marketing, Lulu.com
  • 7. HOW DO YOU CRACK THE NUT? THE FIVE T’S Topic. Timing. Talent. Technique. Tension. Arik Abel | @arikabel | Director, Online Marketing, Lulu.com
  • 8. HOW DO YOU CRACK THE NUT? Topic. Timing. Talent. Technique. Tension. Arik Abel | @arikabel | Director, Online Marketing, Lulu.com
  • 9. HOW DO YOU CRACK THE NUT? Topic. Timing. Talent. Technique. Tension. Arik Abel | @arikabel | Director, Online Marketing, Lulu.com
  • 10. HOW DO YOU CRACK THE NUT? Topic. Timing. Talent. Technique. Tension. Arik Abel | @arikabel | Director, Online Marketing, Lulu.com
  • 11. HOW DO YOU CRACK THE NUT? Topic. Timing. Talent. Technique. Tension. Arik Abel | @arikabel | Director, Online Marketing, Lulu.com
  • 12. HOW DO YOU CRACK THE NUT? Topic. Timing. Talent. Technique. Tension. Arik Abel | @arikabel | Director, Online Marketing, Lulu.com
  • 13. LET’S TEST THE FORMULA. A + B + C + D + E = Viral Arik Abel | @arikabel | Director, Online Marketing, Lulu.com
  • 14. LET’S TEST THE FORMULA. Thanksgiving Timing + B + C + D + E = Viral? Arik Abel | @arikabel | Director, Online Marketing, Lulu.com
  • 15. LET’S TEST THE FORMULA. Get Turkey [Daft Punk Thanksgiving Remix] A + Talent + Technique + D + E = Viral? Arik Abel | @arikabel | Director, Online Marketing, Lulu.com
  • 16. LET’S TEST THE FORMULA. Get Turkey [Duck Dynasty+Daft Punk Remix] What if Duck Dynasty and Daft Punk got together and did a remix of Get Lucky? A + B + C + Topic + Tension = Viral? Arik Abel | @arikabel | Director, Online Marketing, Lulu.com
  • 17. LET’S TEST THE FORMULA. Get Turkey [Duck Dynasty Daft Punk Thanksgiving Special] What if Duck Dynasty and Daft Punk got together and put on a Thanksgiving Special? #GetTurkey A + B + C + D + E = Viral? Arik Abel | @arikabel | Director, Online Marketing, Lulu.com
  • 18. LET’S TEST THE FORMULA. Would you… Talk about it? Search for it? Watch it? Share it? Arik Abel | @arikabel | Director, Online Marketing, Lulu.com
  • 19. LET’S TEST THE FORMULA. Would you… Talk about it? Search for it? Watch it? Share it? Arik Abel | @arikabel | Director, Online Marketing, Lulu.com
  • 20. LET’S TEST THE FORMULA. Would you… Talk about it? Search for it? Watch it? Share it? Arik Abel | @arikabel | Director, Online Marketing, Lulu.com
  • 21. LET’S TEST THE FORMULA. Would you… Talk about it? Search for it? Watch it? Share it? Arik Abel | @arikabel | Director, Online Marketing, Lulu.com
  • 22. GOING VIRAL IN A NUTSHELL THE END Arik Abel | @arikabel | Director, Online Marketing, Lulu.com