Social Media for the Job Search
Overview Fundamentals of Any Search <ul><li>Targeting </li></ul><ul><li>Industry </li></ul><ul><li>Company </li></ul><ul><...
Overview Fundamentals…  <ul><li>Positioning </li></ul><ul><li>Experience </li></ul><ul><li>Expertise </li></ul><ul><li>Ach...
Overview Fundamentals…  <ul><li>Relationship  Building </li></ul><ul><li>Peers </li></ul><ul><li>Influencers </li></ul><ul...
Overview Fundamentals…  <ul><li>Closing </li></ul><ul><li>Qualification </li></ul><ul><li>Interview </li></ul><ul><li>Nego...
Overview Fundamentals of a Social Search Targeting Positioning Relationships Closing
Overview Unique Benefits of Social Media Public eye… Open door… Closing
Overview Twitter Basics - Home Tweet Stream Tweet about work “ Retweets”  @replies Search words
Overview Twitter Basics - Profile Your tweets Tweet to peer Bio Bloglink Search for people
Overview Facebook Basics - Group / Page Hiring manager Company vision Comment/ post
Overview Facebook Basics - Profile Targeted ads Find pages/groups Links
Overview Targeting <ul><li>Who’s being social? </li></ul><ul><li>Companies </li></ul><ul><li>Industry assoc’s </li></ul><u...
Overview Fundamentals of a Social Search Positioning How can you share your expertise? <ul><li>Share articles </li></ul><u...
Overview Fundamentals of a Social Search Relationships <ul><li>Who’s being social? </li></ul><ul><li>Hiring managers </li>...
Overview Fundamentals of a Social Search Closing Is your online persona consistent? <ul><li>Unified message </li></ul><ul>...
Overview Small victories…
Overview Small victories… Local influencers
Overview Small victories… $100, 43 clicks, 700k impressions
Overview Action Steps… <ul><li>Pick 3 target companies </li></ul><ul><li>Find their employees on Twitter,  follow them </l...
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Colonial Jobseekers - Social Media for the Job Search

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Presentation to the Colonial Jobseekers group in NC. A high-level overview of the benefits and steps to using Twitter and Facebook in your job search.

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Colonial Jobseekers - Social Media for the Job Search

  1. 1. Social Media for the Job Search
  2. 2. Overview Fundamentals of Any Search <ul><li>Targeting </li></ul><ul><li>Industry </li></ul><ul><li>Company </li></ul><ul><li>Role </li></ul>
  3. 3. Overview Fundamentals… <ul><li>Positioning </li></ul><ul><li>Experience </li></ul><ul><li>Expertise </li></ul><ul><li>Achievement </li></ul>
  4. 4. Overview Fundamentals… <ul><li>Relationship Building </li></ul><ul><li>Peers </li></ul><ul><li>Influencers </li></ul><ul><li>Hiring Managers </li></ul>
  5. 5. Overview Fundamentals… <ul><li>Closing </li></ul><ul><li>Qualification </li></ul><ul><li>Interview </li></ul><ul><li>Negotiation </li></ul>
  6. 6. Overview Fundamentals of a Social Search Targeting Positioning Relationships Closing
  7. 7. Overview Unique Benefits of Social Media Public eye… Open door… Closing
  8. 8. Overview Twitter Basics - Home Tweet Stream Tweet about work “ Retweets” @replies Search words
  9. 9. Overview Twitter Basics - Profile Your tweets Tweet to peer Bio Bloglink Search for people
  10. 10. Overview Facebook Basics - Group / Page Hiring manager Company vision Comment/ post
  11. 11. Overview Facebook Basics - Profile Targeted ads Find pages/groups Links
  12. 12. Overview Targeting <ul><li>Who’s being social? </li></ul><ul><li>Companies </li></ul><ul><li>Industry assoc’s </li></ul><ul><li>Follow/Like </li></ul><ul><li>Listen/monitor </li></ul><ul><li>Interact </li></ul>Fundamentals of a Social Search
  13. 13. Overview Fundamentals of a Social Search Positioning How can you share your expertise? <ul><li>Share articles </li></ul><ul><li>Join conversations </li></ul><ul><li>Complete profiles </li></ul>
  14. 14. Overview Fundamentals of a Social Search Relationships <ul><li>Who’s being social? </li></ul><ul><li>Hiring managers </li></ul><ul><li>Peers </li></ul><ul><li>Influencers </li></ul><ul><li>Follow </li></ul><ul><li>Join conversations </li></ul><ul><li>Add value </li></ul>
  15. 15. Overview Fundamentals of a Social Search Closing Is your online persona consistent? <ul><li>Unified message </li></ul><ul><li>Supporting links </li></ul><ul><li>Professional polish </li></ul>
  16. 16. Overview Small victories…
  17. 17. Overview Small victories… Local influencers
  18. 18. Overview Small victories… $100, 43 clicks, 700k impressions
  19. 19. Overview Action Steps… <ul><li>Pick 3 target companies </li></ul><ul><li>Find their employees on Twitter, follow them </li></ul><ul><li>Find the Facebook page, Like it </li></ul><ul><li>Search for the company name or product on Twitter, join in the chat, share their articles </li></ul><ul><li>Repeat… </li></ul>
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