Share In The Conversation
October 30, 2010
What the hell ?!
Your Product Mgmt Dream.
or Nightmare.
Adam Covati
@covati
htt...
Thank you to our
sponsors:
A little bit about me
• ~6 years as a PM
• Technical background
• Marketing Software
– mgmt& Analytics
• SMB to Enterprise...
A little bit about Argyle
• Started in February
• Social Media Management & Analytics
• $33K grant in January
• $325K seed...
Our timeline
• Feb 15th
– first lines of code
• April 8th
– Alpha launched
• May 15th
– Beta launched
• August 8th
– Full ...
Fast Planning
• Dream 2 years
• Think 1 year
• Plan 6 months
• Design 3 months
• Ok, that’s a bit too
simple
@covati
Using What’s There
• AWS – DBs, Servers, Queues, more
• Spreedly – recurring payments
• LAMP – no brainer
• Kohana – softw...
Iterating With Customers
• Early direct feedback
– In person!
• Feedback in the system
• Pester people via phone & email
•...
Experimenting
• Try things with minimal investments
– Ship small pieces that add incremental value
• Learn from your ‘expe...
Ask for forgiveness
• Sorry!
• Be genuine
• Keep trucking
@covati
Selling and Raising
• Selling vision & sizzle – it’s a fine line
– The art of the possible
– Nuts and bolts are important
...
Thank you to our
sponsors:
@covati
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ProductCamp RTP 2010 - What the H*ell! - Adam Covati

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ProductCamp RTP 2010 - What the H*ell! - Adam Covati

  1. 1. Share In The Conversation October 30, 2010 What the hell ?! Your Product Mgmt Dream. or Nightmare. Adam Covati @covati http://argylesocial.com
  2. 2. Thank you to our sponsors:
  3. 3. A little bit about me • ~6 years as a PM • Technical background • Marketing Software – mgmt& Analytics • SMB to Enterprise • Been all over: – Sales, Engineering, Marketing, etc • But I love Product Management @covati
  4. 4. A little bit about Argyle • Started in February • Social Media Management & Analytics • $33K grant in January • $325K seed round in Oct • Moving very fast @covati
  5. 5. Our timeline • Feb 15th – first lines of code • April 8th – Alpha launched • May 15th – Beta launched • August 8th – Full app launch • I said fast @covati
  6. 6. Fast Planning • Dream 2 years • Think 1 year • Plan 6 months • Design 3 months • Ok, that’s a bit too simple @covati
  7. 7. Using What’s There • AWS – DBs, Servers, Queues, more • Spreedly – recurring payments • LAMP – no brainer • Kohana – software frameworks • No new wheels here @covati
  8. 8. Iterating With Customers • Early direct feedback – In person! • Feedback in the system • Pester people via phone & email • Make them feel special, give them something @covati
  9. 9. Experimenting • Try things with minimal investments – Ship small pieces that add incremental value • Learn from your ‘experiments’ @covati
  10. 10. Ask for forgiveness • Sorry! • Be genuine • Keep trucking @covati
  11. 11. Selling and Raising • Selling vision & sizzle – it’s a fine line – The art of the possible – Nuts and bolts are important • Raising in the triangle is …. – Interesting – Exciting – Frustrating – Possible @covati
  12. 12. Thank you to our sponsors: @covati
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