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ProductCamp RTP 2010 - What the H*ell! - Adam Covati

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  • 1. What the hell ?!
    Your Product Mgmt Dream.
    or Nightmare.
    Adam Covati
    @covati
    http://argylesocial.com
  • 2. Thank you to our sponsors:
  • 3. A little bit about me
    ~6 years as a PM
    Technical background
    Marketing Software
    mgmt& Analytics
    SMB to Enterprise
    Been all over:
    Sales, Engineering, Marketing, etc
    But I love Product Management
    @covati
  • 4. A little bit about Argyle
    Started in February
    Social Media Management & Analytics
    $33K grant in January
    $325K seed round in Oct
    Moving very fast
    @covati
  • 5. Our timeline
    Feb 15th
    first lines of code
    April 8th
    Alpha launched
    May 15th
    Beta launched
    August 8th
    Full app launch
    I said fast
    @covati
  • 6. Fast Planning
    Dream 2 years
    Think 1 year
    Plan 6 months
    Design 3 months
    Ok, that’s a bit too simple
    @covati
  • 7. Using What’s There
    AWS – DBs, Servers, Queues, more
    Spreedly – recurring payments
    LAMP – no brainer
    Kohana – software frameworks
    No new wheels here
    @covati
  • 8. Iterating With Customers
    Early direct feedback
    In person!
    Feedback in the system
    Pester people via phone & email
    Make them feel special, give them something
    @covati
  • 9. Experimenting
    Try things with minimal investments
    Ship small pieces that add incremental value
    Learn from your ‘experiments’
    @covati
  • 10. Ask for forgiveness
    Sorry!
    Be genuine
    Keep trucking
    @covati
  • 11. Selling and Raising
    Selling vision & sizzle – it’s a fine line
    The art of the possible
    Nuts and bolts are important
    Raising in the triangle is ….
    Interesting
    Exciting
    Frustrating
    Possible
    @covati
  • 12. Thank you to our sponsors:
    @covati