1. Goodwin’s Theory – Two Door Cinema Club (Something Good Can Work) Indie/Indie Rock genre
2. Music Videos Demonstrate Genre Characteristics• “Something Good Can Work” falls under the genre of Indie Rock. Indie Rock music videos are commonly associated with lots of instruments being played, many shots of the lead singer or a specific narrative storyline. These videos are often shot in locations that are rural such as fields or woods or very urban scenery such as streets.• This music video displays some of the same characteristics of an Indie Rock music video, however it does not contain very much variety of scenery and has no narrative storyline at all. Throughout the video we see many different shots of the lead singer, as well as the band playing instruments in the background. Through this we can see it is an indie rock music video, although not necessarily a typical one.
3. Relationship Between Lyrics and Visuals• In the music video for “Something Good Can Work” by the underground Indie Rock band Two Door Cinema Club, there is an extremely weak relationship between the lyrics and visuals. Throughout the music video we see the vocalist singing the words of the song and the rest of the band playing the accompanying music, yet beside a slight variety of shots of the band, we see no illustrative shots or anything that even relates to the lyrics. As a result of this, the relationship between lyrics and visuals would be called contradicting.
4. Relationship Between Music and Visuals• There is a relationship between the music and visuals to an extent, seeing as the band appear to be performing the song and we see the members of the band playing instruments to the time of the music and the lead singer singing, yet apart from that, seeing as there are no illustrative shots and the video stays consistent the whole way through, there is very little relationship between the music and visuals.
5. Demands of the Record Label (Need for close-ups of the artist and motifs of the artist which may recur across their work)• Two Door Cinema Club are signed to Glassnote records, a label consisting of mostly alternative and Indie Rock artists. We can see from the music video that it is possible that the band abided by some demands of the record label, as there are lots of shots of the lead singer in the video and also the band. However, there does not appear to be a motif of this kind of music video among the band’s other videos.
6. Reference to Voyeuristic treatment of and looking at the female body• There are no visual shots in the music video that would suggest voyeuristic treatment of the female body, and while the lyrics are about a girl, they do not talk about women in a sexual or voyeuristic sense. The voyeuristic treatment of the female body appears to be a theme more prominent in Hip Hop or Rap music videos.
7. There is Often Intertextual Reference• There does not seem to be any Intertextual reference in the music video, as there is not much variety of shots used in it, and nothing prominent that would relate to any other form of media, the scenery being very minimal and the video being performance based.
8. Performance, Narrative or Concept based?• This music video is undoubtedly performance based, as there are no illustrative or narrative shots in the video whatsoever, and the visuals only show the band performing the song. While it is not a live performance video, it is performance nonetheless as the band play instruments throughout.