The Circus Entertainment - Credentials

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We offer end-to-end creative concepts and solutions that are extensions of brand communication in the experiential marketing domain: event solutions, brand activation, promotions, launch, conferences, seminars, awards, retail solutions, branding solutions and films.

We serve our clients across India through our hub offices.

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The Circus Entertainment - Credentials

  1. 1. the show begins…
  2. 2. we offer end-to-end creative concepts and solutions that are extensions of brand communication in the experiential marketing domain: event solutions, brand activations, promotions, launch, conferences, seminars, awards, retail solutions, branding solutions and films. we serve our clients across India through our hub offices.
  3. 3. EVENT SERVICES • Dealer/Trade meets • Product launches • Press conferences • HR conferences • B2B conferences • Exhibitions • Sales conferences • MICE • Internal events • Entertainment events RETAIL SERVICE • Trade & Retail audits • Mystery shopper programs • Merchandising ACTIVATIONS FILMS & AVs • Roadshows • Product films • Sampling & demonstration • Corporate AVs • Mall promotions • Marketing and Sales AVs • School contact programs • Motivational AVs • In-shop activations • Shop-in-shop • Documentaries • RWA activation • Brand shops • Corporate contact programs • Demos & walkthroughs • POS/POP production • ISPs • HO RE CA promotions • HR AVs
  4. 4. a young team of directors taking the reign, we boast of close to 60 years of collective experience. the deliverables are dealt under separate business verticals handled by dedicated teams for turn-key solutions.
  5. 5. led by the creative wizards, strategic geniuses and fiery marketing men, we promise smart solutions backed by engaging experience. our solutions are engaging. And since they are engaging, they’d be entertaining.
  6. 6. Conquered Territories Projects executed in over 30 cities with over 1000 trade outlets
  7. 7. some names we serve
  8. 8. PHILIPS STYLE OLYMPICS 2012
  9. 9. OBJECTIVE To Launch the Brand Ambassador (Kareena Kapoor) and the Hair Care Campaign to the internal sales team. ACTIVITY • Re-christened the event as “Philips Style Olympics 2012” • Event started with launch of the teams by unfurling the team flags and the lighting of the flame which was done outdoors. • Launch of Kareena, marketing presentation and introduction of the retail elements was done indoors. • An AV was created showcasing the success of the Body Grooming Range. SCOPE Delhi – The Mapple
  10. 10. PHILIPS VOGUE VEDA THE STYLE GUIDE FOR CONSUMERS & HAIR STYLES
  11. 11. OBJECTIVE To create a style guide which would introduce Kareena’s 4 iconic styles and the way to craft them using Philips products. ACTIVITY • The Vogue Veda has been created in 2 formats – a style magazine format and a leaflet format. • The Vogue Veda is a style magazine which shows ways to style using Philips products , tips on styling and face type Vs. hair styles. SCOPE Distribution of the Vogue Veda from retail outlets nationally.
  12. 12. PHILIPS WOW STYLES JUST LIKE THAT KAREENA CAMPAIGN
  13. 13. OBJECTIVE To launch the hair care campaign “WOW styles just like that” introducing Kareena as the Brand Ambassador. ACTIVITY • • • • FSU created and installed in MT & TT Outlets. Standees created and installed in MT & TT outlets. Endcaps, Bay breakers, Bin and Pillar Branding in MT outlets Reliance Digital Tray & Vijay Sales FSU SCOPE North – Delhi, Lucknow, Chandigarh & Jaipur West – Mumbai, Pune, Ahmedabad, Vadodra & Surat. South – Bangalore, Hyderabad & Chennai East - Kolkata
  14. 14. PHILIPS MORE STYLES MORE SMILES RETAIL & MALL ACTIVATION
  15. 15. OBJECTIVE To extend the “More Styles More Smiles” concept of Philips, about tying up with Smile Foundation and bring it to retail and malls in the festive season. ACTIVITY • RETAIL: Design, fabricate and install the Smiley Wall and Smiley Christmas tree. • MALL: Design, fabricate and execute a 2day mall activity with on the spot sales and TG interactions. Plus there was free demonstrations for the TG also. SCOPE RETAIL: Delhi/NCR, Mumbai, Thane, Bangalore, Chennai & Kolkata. MALL ACTIVATION: Delhi – Promanade Chennai- Express Avenue
  16. 16. SC Johnson ALL OUT ULTRA RETAIL LAUNCH
  17. 17. OBJECTIVE To launch ALL OUT –Ultra in Modern Trade outlets. ACTIVITY • Designing, fabricating and installing Endcaps in MT and TT outlets. • Designing, fabricating and installing Floorstacks, bin branding & Translites in MT Outlets. • Designing, fabricating and installing parasites in MT and TT outlets SCOPE North – Delhi, Agra, Amritsar, Ludhiana, Jalandhar, Patiala & Jaipur West – Mumbai, Pune, Ahmedabad, Vadodra , Surat, Indore, Nasik & Kolhapur. South – Bangalore, Hyderabad, Vijayawada, Mysore, Mangalore & Chennai East - Kolkata
  18. 18. SC Johnson GLADE RETAIL VISIBILITY
  19. 19. OBJECTIVE Merchandising/Retail visibility of GLADE in Modern Trade outlets. ACTIVITY For Modern Trade outlet, Designing, fabricating and installing • End caps • FSU • Translites • Trays for Glade testers on End Caps and FSUs SCOPE North – Delhi NCR, Amritsar, Ludhiana, Zirakpur, Lucknow West – Mumbai, Pune, Ahmedabad, Vadodara , Surat, Aurangabad & Kolhapur South – Bangalore, Hyderabad, Mangalore, Vishakhapatnam & Chennai East – Kolkata
  20. 20. INDIA FIESTA LATINA 2013
  21. 21. OBJECTIVE To partner IFL as it’s on-ground production partner that involved concept, production, install and execution for India’s biggest 3-day Latin dance extravaganza- India Fiesta Latina 2013. ACTIVITY • Conceptualisation to production for mail stage, all workshop areas, photo -op zones for all the participants and artists with high quality infrastructure and sound. • All technicals including sound, light and AV for 65 performances including some of the well-known international artists, that lasted 3-days . • The festival featured the highest level of s theatre style large international stage and ballroom with opening night on the “Red Carpet” theme hosted by Bollywood actor Ashwin Mushran that showcased close to around 20 minded blowing Salsa performances. • The closing day marked with a Pool Party on MTV Grind theme, with animation and dance workshops in the Pool on Fiesta Latina theme song with choreographers already shared globally followed by “Night of Colours” theme night showing unique flavours of artists from all over the world coming together. SCOPE • Jaypee Greens Sports Complex, Greater Noida
  22. 22. MOEN ARCHITECT MEETS
  23. 23. OBJECTIVE To conceptualize, design and fabricate the setup for Moen India’s Architects Meets and also execute and manage these events ACTIVITY • Delivering a concept according to the brand communication – ‘Party The American Way’ • AV projection of TVC. • PPT projection as dignitaries giving presentation. • Registration and maintaining database. • Entertainment- Salsa Performance and stand-up comedian. SCOPE Hotel Taj Hari Mahal, Jodhpur Underdoggs Sports Bar, Gurgaon
  24. 24. HIGHLY-HITACHI EVENT
  25. 25. OBJECTIVE To conceptualize, design and fabricate the setup for Highly Hitachi and also execute and manage the event. ACTIVITY • • • • • Registration and maintaining database AV projection of TVC Announcement of the new plant at Ahmedabad PPT projection at Highly Hitachi dignitaries give presentation Entertainment SCOPE Hotel Westin, Mumbai
  26. 26. SAMSUNG GALAXY CAMERA MEDIA LAUNCH
  27. 27. OBJECTIVE To conceptualise, design, produce and manage the Samsung Galaxy Camera media launch. ACTIVITY • Designing the set –up in accordance to deliver the brand communications as per the requirements with an “Out of the Box” concept. • Delivering speedy custom fabrication and installation solutions. • Delivering an interactive and indulging event flow for the media dignitaries. SCOPE New Delhi – The Oberoi
  28. 28. SAMSUNG SUPPLY CHAIN MEET 2012
  29. 29. OBJECTIVE To design and fabricate the set-up for Samsung SCM Innovation Day and also execute and manage the event. ACTIVITY • • • • • AV projection of TVC. PPT projection as Samsung dignitaries give presentation. Registration and maintaining database. Award ceremony. Q&A session. SCOPE The Westin, Vatika Ballroom, Gurgaon 300 Pax
  30. 30. INTEC AIR CONDITIONERS Launch Event
  31. 31. OBJECTIVE To conceptualise, design, produce and manage Intec Air Conditioners launch event. ACTIVITY • Designing the set –up in accordance to launch a new brand of Air Conditioners. • Delivering speedy custom fabrication and installation solutions. • Fabricating an innovatiove product display zone. SCOPE New Delhi – The Park
  32. 32. YATRA.COM PARTNER’S MEET
  33. 33. OBJECTIVE To design and fabricate the set-up for Yatra.com partner’s meet – Together We Deliver and also execute and manage the event. ACTIVITY • • • • AV projection of TVC. PPT projection as dignitaries giving presentation. Registration and maintaining database. Entertainment- Music and stand-up comedian. SCOPE Leela Kempinski, Gurgaon 200 Pax
  34. 34. MOEN RETAIL STORE BRANDING
  35. 35. OBJECTIVE To design and fabricate Moen retail stores across the country according to the given brief. ACTIVITY • Vanity & Faucet display. SCOPE Moen Retail Store Bangalore, Mysore, Jallandhar, Chandigarh & Jaipur
  36. 36. BAGRRY’S WET SAMPLING
  37. 37. OBJECTIVE To organise and manage wet sampling for Bagrry’s food products across TT outlets. ACTIVITY • • • • Wet Sampling station Promoters to give wet samples On the spot conversions Taking feedback and maintaining database SCOPE Delhi NCR
  38. 38. LUMINOUS EXPRESSIONS
  39. 39. OBJECTIVE To design and fabricate the product display stands for Eepressions for electrician and sales meets for Luminous. ACTIVITY • • • • Designing and fabricating the product display stands Distribution of kits across Delhi, Ludhiana, Jalandhar Training of Luminous employees Instruction demo AV development. SCOPE Delhi NCR, Ludhiana, Jalandhar, Punjab
  40. 40. BMW CORPORATE CONTACT PROGRAMME
  41. 41. OBJECTIVE To engage with potential consumers at corporate park generating leads . ACTIVITY • Display of BMW -320 D • Lead generation of potential consumers. SCOPE NCR –DLF SQUARE (Gurgaon) & LOGIX PARK (Noida)
  42. 42. Meril Life Sciences EXHIBITION STALL AT AICT CONFERENCE 2012
  43. 43. OBJECTIVE To showcase Meril Life Sciences at the AICT Conference 2012. ACTIVITY • Designing creatives • Produce prints • Set up installation SCOPE Meril Life Sciences Stall at: 8th Asian Interventional Cardiovascular Therapeutics Conference (AICT) The Oberoi, Gurgaon
  44. 44. SC Johnson National Sales Conference 2013
  45. 45. OBJECTIVE National Sales Conference for Sales team across the country and awards night. ACTIVITY • Deriving the theme of this two-day event - “Pledge 2014 – Together as Won” • Grand reception at the hotel, team building activities like drum circle, canvas painting & acapella • Marketing Show & Tell followed by Gala Awards Night SCOPE Delhi – Hilton, Janak Puri
  46. 46. Rockwell Automation On the move 2013
  47. 47. OBJECTIVE National biggest automation exhibition with national level conference on Oil and gas industries with the key note speaker Dr. APJ Abdul Kalam. ACTIVITY • Designing, conceptualising , fabricating and managing the running of the exhibit floor of 13000 sq. ft. area • Managing the national conference of Oil and gas industries and felicitating Dr. APJ Abdul Kalam • Online and offline registration of more than 2500 attendees. • More than 10hands on labs and break out sessions were organized • Planning logistics and electricals for all the automation exhibits SCOPE Gurgaon- Hotel Leela Kempinski
  48. 48. Rockwell Automation India Kick-Off 2013
  49. 49. OBJECTIVE National internal meet for kick- off year 2014 ACTIVITY • Designing, conceptualising , fabricating and managing the running of the 3 day event • More than 3 hands on labs and break out sessions were organized • Planning logistics and electricals for all the automation exhibits • Organizing rewards and recognition SCOPE Delih- The Grand, Vasant Kunj
  50. 50. IN MEDIA…
  51. 51. September, 2012 issue
  52. 52. October, 2012 issue
  53. 53. February 2013 issue
  54. 54. India Fiesta Latina, 2013
  55. 55. The Circus Entertainment Pvt Ltd B-63, Lower Ground Floor, Kalkaji, New Delhi – 110019 (t): +91 11 26440090-91 (e): mailus@thecircus.in (w): http://www.thecircus.in …let the show begin

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