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Welcome to the Networked Economy
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Welcome to the Networked Economy

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We all use personal networks every day, but businesses have been slower to embrace and engage with the Networked Economy. …

We all use personal networks every day, but businesses have been slower to embrace and engage with the Networked Economy.

In this session James Marland will look at the historical and cultural contexts of networks to see what Business can learn as they move into a Networked Age. How do Big Data, Social and the Collaborative Economy fit into a Business context?

Published in: Business, Technology

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  • 1. #AribaLIVE Welcome to the Networked Economy James Marland, VP Network Growth, Ariba @JamesMarland Rome, April 2014
  • 2. 22 • How to Build a Network • Benefits of a Network Collaboration, Community, Cognition • Which Network to join?
  • 3. 3 “What Hath God Wrought?” Samuel Morse (1791 –1872) • Newspaper Wire Services • Wire Transfers • Futures Trading • Greenwich Mean Time • Sears Roebuck and the Catalogue • Railways
  • 4. 44 Achieving Critical Mass © 2014 Ariba – an SAP company. All rights reserved.
  • 5. 5 A: Alamogordo, New Mexico C: Hiroshima B: Squash Courts, Univ of Chicago D: Max Planck Institute, Munich Critical Mass was first Achieved at…? 6 5 4 $8,000 $6,000 $4,000 3 2 1 $2,000 $1,000 $500 50:50
  • 6. 66 Network Started Critical Mass Time Required Built by Railways 1820’s 1890’s 70 years Tycoons, Barons Electricity 1860’s 1930’s 70 years Local Govts, co-ops Telephones 1870’s 1940’s 70 years GPO Oil Pipelines 1880’s 1920’s 40 years Standard Oil Credit cards 1950’s 1980’s 30 years Visa UPC Barcode 1952 1975 23 years CPGs & Retailers Internet 1982 2000 18 years US Government Business Network 1999 NOW! 15 years Ariba © 2014 Ariba – an SAP company. All rights reserved.
  • 7. 77 Overcoming “Chicken & Egg” Syndrome
  • 8. 8
  • 9. 99 • How to Build a Network • Benefits of a Network Collaboration, Community, Cognition • Which Network to join?
  • 10. © 2014 SAP AG or an SAP affiliate company. All rights reserved. 10 Collaboration: Removing Inefficiencies
  • 11. © 2014 SAP AG or an SAP affiliate company. All rights reserved. 11 Networks Can Remove “Contaminants” © 2014 Ariba – an SAP company. All rights reserved.11
  • 12. © 2014 SAP AG or an SAP affiliate company. All rights reserved. 12 Moneyball: The Face that Launched 1,000 Blogs • We are in Europe, do we care? • Can a statistics-crunching machine really understand baseball better than a man? • The Mathematically inspired team win the Championship, including an unheard of 20-game winning streak
  • 13. 13 With Data, Almost Anything Can Be Predicted
  • 14. © 2014 SAP AG or an SAP affiliate company. All rights reserved. 14 Big Data Leads to a True Picture • Increasing the “resolution” gives a truer picture • Basic enterprise data is no longer enough to understand your business © 2014 Ariba – an SAP company. All rights reserved.14
  • 15. © 2014 SAP AG or an SAP affiliate company. All rights reserved. 15 Dark Matter, Dark Data
  • 16. © 2014 SAP AG or an SAP affiliate company. All rights reserved. 16 How many vaccines should I buy today? Old school: • Historical Data • Re-order points • CDC trends Network Approach:
  • 17. 1717 • How to Build a Network • Benefits of a Network Collaboration, Community, Cognition • Which Network to join?
  • 18. © 2014 SAP AG or an SAP affiliate company. All rights reserved. 18 Relics of a Bygone Network © 2014 Ariba – an SAP company. All rights reserved.18
  • 19. © 2014 SAP AG or an SAP affiliate company. All rights reserved. 19 “I’ve already got one” • I am setting up a Supplier Portal • I use EDI • We use an industry marketplace • In Spain, we have our own • Our bank provides this © 2014 Ariba – an SAP company. All rights reserved.19
  • 20. © 2014 SAP AG or an SAP affiliate company. All rights reserved. 20 Your Wife Hates her Christmas Present; and Your Suppliers Hate Your Portal © 2014 Ariba – an SAP company. All rights reserved.20
  • 21. 21 Open Complete Global Non-disruptive Intelligent Scalable Secure How to Choose Your Network
  • 22. © 2014 SAP AG or an SAP affiliate company. All rights reserved. 22 Feel free to connect with me at: James@ariba.com @JamesMarland Read my Blog: http://thenetworkedeconomy.com/author/jmarland/ +44 (0) 7786 314003 THANK YOU!