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Seller Storytelling: How to Differentiate Beyond Commodity Pricing

by on May 13, 2013

  • 992 views

Do you wish customers better appreciated the value of your offer? What if there is a way to compete beyond just price? You may not realize it, but you’re actually trading on the currency of your ...

Do you wish customers better appreciated the value of your offer? What if there is a way to compete beyond just price? You may not realize it, but you’re actually trading on the currency of your story. With the right story, your product perception grows stronger. With the wrong story, you might lose your bid. Come learn how to apply storytelling strategies to your company overview, product profiles, and RFP responses.

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Seller Storytelling: How to Differentiate Beyond Commodity Pricing Seller Storytelling: How to Differentiate Beyond Commodity Pricing Presentation Transcript