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Open Innovation:  What's behind the buzzword?
 

Open Innovation: What's behind the buzzword?

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    Open Innovation:  What's behind the buzzword? Open Innovation: What's behind the buzzword? Presentation Transcript

    • B CC Open Innovation What’s behind the buzzword?© 2012 Ariba, Inc. All Rights Reserved.© 2012 Accenture All Rights Reserved. Accenture, its logo, and High Performance Delivered are trademarks of Accenture
    • The Report in Figure • 84 Pages • 20 Companies • 11 Case Studies • 15 Quotes • 19 Illustrations2 © 2012 Ariba, Inc. All Rights Reserved. © 2012 Accenture All Rights Reserved.
    • Open Innovation: Address the Innovation Imperative At Philips we have adopted Open Innovation as our method of working. We team up What CEOs say with academic and industrial partners who have competencies solution? A growing pressure A new and interest complementary to our own, join forces with industry peers on standardisation and 62% say their create momentum in the future directions of technology Open Innovation • Innovate more we jointly aspire to, and are active in establishing strong local networks of leading industries and research business strategy institutes that help top technology regions to grow. Leverage collaborations is « largely » or • Innovate faster with external partners to « totally » get new ideas and develop dependent on • Innovate cheaper new products and services Our innovation strategy is an approach we call Connect + Develop through which Innovation Procter & Gamble is seeking to build a global innovation network. While we invent most of our products in our own labs, we want half of the new ideas to come from outside… Connect + Develop is our way to encourage more Open Innovation. It is a way of leveraging internally and externally developed innovation assets. We are developing mutually beneficial relationships with the talents and technologies of today’s most inspired minds and capabilities.3 © 2012 Ariba, Inc. All Rights Reserved. © 2012 Accenture All Rights Reserved.
    • Key Questions 1. « Old wine in a new bottle »? 2. What does it take to be a best performer in Open Innovation? 3. What is the real impact of Open Innovation on the overall innovation performance?4 © 2012 Ariba, Inc. All Rights Reserved. © 2012 Accenture All Rights Reserved.
    • 20 Companies Actively Leveraging Open Innovation Jean-Luc Beylat President of Alcatel Lucent Bell Labs Dario Liguti Strategic Marketing Director of France, GE Global Growth & Operations Dr. Graham Cross Director of Supplier Innovation and Innovation Acceleration5 © 2012 Ariba, Inc. All Rights Reserved. © 2012 Accenture All Rights Reserved.
    • 10 Key Take-aways 10 Key take aways…6 © 2012 Ariba, Inc. All Rights Reserved. © 2012 Accenture All Rights Reserved.
    • 10 Take aways on Open InnovationTake away 1. • A structured and systematic approach for bringing outside inside7 © 2012 Ariba, Inc. All Rights Reserved. © 2012 Accenture All Rights Reserved.
    • 10 Take aways on Open InnovationTake away 2. • A fast pace of adoption: only 10 years from first movers to large adoption Open Innovation adoption timeline8 © 2012 Ariba, Inc. All Rights Reserved. © 2012 Accenture All Rights Reserved.
    • 10 Take aways on Open InnovationTake away 3. • Tapping into an almost unlimited number of external sources General Mills vision of Open Innovation9 © 2012 Ariba, Inc. All Rights Reserved. © 2012 Accenture All Rights Reserved.
    • 10 Take aways on Open InnovationTake away • Positioning the open innovation strategy on the 4. right openness scale Open Innovation “Opennessmatrix”10 © 2012 Ariba, Inc. All Rights Reserved. © 2012 Accenture All Rights Reserved.
    • 10 Take aways on Open InnovationTake away 5. • Defining the right balance between depth and breadth of relationship with partners Open Innovation the breadth / depth trade-off11 © 2012 Ariba, Inc. All Rights Reserved. © 2012 Accenture All Rights Reserved.
    • 10 Take aways on Open InnovationTake away 6. • Excelling at the partner management process Company PULL PUSH Collaborative Scouting department platforms, Open days… Partner A real shift from rather random/experimental Case-by-case Semi-standard End-to-end approaches Collaborations OI process OI process to a manageable end-to-end process12 © 2012 Ariba, Inc. All Rights Reserved. © 2012 Accenture All Rights Reserved.
    • 10 Take aways on Open InnovationTake away 7. • There is no Open Innovation “free lunch” Open Innovation is not free and requires investments in capabilities • Top management sponsorship • Corporate culture: from “not invented here” to “proudly found elsewhere” • Absorptive capacity • Resources, time, budget, IT • Success stories to communicate13 © 2012 Ariba, Inc. All Rights Reserved. © 2012 Accenture All Rights Reserved.
    • 10 Take aways on Open InnovationTake away 8. • It is not only about appointing a “Chief Open Innovation Officer” • Objective: Make Open Innovation a routine • The key impact of a cross- functional approach ♦ With the lead of R&D & marketing (53%) ♦ New types of recruits: people who know little about many topics14 © 2012 Ariba, Inc. All Rights Reserved. © 2012 Accenture All Rights Reserved.
    • 10 Take aways on Open InnovationTake away 9. • Open Innovation has not resolved the innovation’s Bermuda triangle Input KPIs Process KPIs Output KPIs • Analyze how OI impacts Investment in OI (% of Number of Open Innovation Number of external ideas Innovation KPIs turnover) projects Number of OI dedicated Number of projects Number of new partners staff achieved through OI • Introduce OI KPIs Specific recruitments to implement Open Innovation Diversity of partners (type, Number of new products/ services launched with localization…) approach partners Number of involved Number of active Time-to-market departments in OI projects partnerships Number of registered Number of patens through Frequency of meetings with innovations in the OI projects (or other IP partners collaborative platform rights) Quality of Employees’ Time to respond to new Revenue generated by OI Involvement (number of ideas/ solutions projects ideas, contributions…) % of staff’s objectives on Number of new products/ Number of OI success the achievement of OI services developed with stories planned results partners Amount of OI rewards for % of implemented ideas Number of sustainability employees from new partners related projects15 © 2012 Ariba, Inc. All Rights Reserved. © 2012 Accenture All Rights Reserved.
    • 10 Take aways on Open InnovationTake away 10. • Open Innovation works! Shorter time to market Not cheaper Better IP protection More sustainable Higher company’s innovativeness16 © 2012 Ariba, Inc. All Rights Reserved. © 2012 Accenture All Rights Reserved.
    • Share This Session…NOW…from your mobile! • All presentations are posted: Guidebook mobile app – Search Apple or Android app store for Guidebook – Enter code “collabor8” Or at Slideshare.net/Ariba • Share via email or social media **Come back soon – we are syncing audio and video interviews to #AribaLIVE the presentations**17 © 2012 Ariba, Inc. All Rights Reserved. © 2012 Accenture All Rights Reserved.