Ariana Koblitz case book


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Ariana Koblitz case book

  1. 1. Ariana Koblitz a design case book
  2. 2. Ariana 384 7864PO Box 11654 Stanford CA 94309
  3. 3. Thank you for considering me for this internship.The case studies presented here evidence the clear application of the design phases inherent in the Design Thinking philosophy of our program. January 2011
  4. 4. i am: dedicated: insightful: creative: innovative:resourceful: observant:
  5. 5. manufacturing case study 1discerning a use case study 2prototyping a solution case study 3inventing a solution case study 4communicating a solution case study 5perceiving a truth case study 6
  6. 6. i am: Product Design has allowed me to channel my artistic impulses in a methodical, system- atic and eminently applied way. A designer must be responsive to the society around her, combining creative design and ethnographic research.Ariana Tae Koblitz PO BOX 11654 S TA N F O R D , C A 9 4 3 0 5 tel 3 1 0 3 8 4 7 8 6 4 email a k o b l i t z @ s t a n f o r d . e d u OBJECTIVE: internship including both visual/interactive design implementation and management of design implementation. EDUCATION Stanford University CA, USA B.S. in Product Design, Minor in Anthropology June 2012 RELEVANT COURSES Cultural Maps Design School ( course on design process fall 2009 Human Values in Design Core in product design program; design process fall 2010 Design and Manufacturing Design implementation: CAD, lathe, mill, casting, woodworking fall 2010 International School of Beijing Beijing, PR China International Baccalaureate Certificate 2009 Urawa Lutheran School Saitama, Japan Exchange Student 2005 – 2006 John-F-Kennedy School Berlin Berlin, Germany Deutsche Mittlere Reife 2005 SKILLS
  7. 7. Cultural Maps Design School ( course on design process fall 2009 Human Values in Design Core in product design program; design process fall 2010 Design and Manufacturing Design implementation: CAD, lathe, mill, casting, woodworking fall 2010International School of Beijing Beijing, PR China International Baccalaureate Certificate 2009Urawa Lutheran School Saitama, Japan Exchange Student 2005 – 2006John-F-Kennedy School Berlin Berlin, Germany Deutsche Mittlere Reife 2005SKILLSLanguages German (native), Japanese (proficient; JLPT Level 2 certified), Chinese (2 yrs intensive, while in China),French (4 yrs high school proficiency)Computer: Solid Works 3D modeling; Adobe Photoshop, Illustrator, InDesign; both Windows & Mac OSDESIGN EXPERIENCEINTERN, WUENSCH DIR WASBERLIN, GERMANY June2010-Aug2010Developed strategies for client-development for sale of hand-made wooden toysPROJECT LEAD STANFORD & BERLIN Sept2009-Aug2010Qualitative research project on designer & user relationship analyzing decisions and workflowsDesigned & implemented entire research project, including independent study courseworkReceived ME Summer Undergraduate Research Institute grant to pursue project INTERN, CAMPFIRE LABS 50 SAN FRANCISCO Aug2009-Sept2010Local start-up in social networkingAssisted in developing user-case interaction design conceptDeveloped a focus-group for user testing at Stanford University DESIGN EXECUTIVE STANFORD DANCE MARATHON STANFORD June2009-February2010Student-run 24-hr 1000+ charity event to benefit local & international HIV/AIDS relief effortsDesigned and coordinated all publication material (posters; fliers; handouts)Developed and oversaw community art project (collage work of 500+ pieces of cardboard)MANAGEMENT EXPERIENCERESIDENT ASSISTANT, ROBINSON DORM STANFORD June2010-presentLANGUAGE TUTOR, GERMAN 1 TA (German) STANFORD June2010-presentHOST STANFORD CAMPUS CAMP WELLSTONE STANFORD Aug2009-Nov2009; June2010-Nov2010
  8. 8. GlassCool chill in < 10 min chill for > 5 hrs chill w/ water of any quailty chill without dilutingdedicated The Challenge: design and manufacture a product that has a specific function. It must be of either metal of plastic, and be made using at least two manufacturing processes. The Product: a whiskey glass cooler. A hollow container holds water (to freeze), ice, or frozen gel packs. Can chill other beverages as well.
  9. 9. the lathe the foundry the vertical mill the sewing kitcase study 1 manufacturing pressfitting casting turning modeling .050 1.450 .250
  10. 10. ChorDoer The Challenge: design a cultural map using the theme of Personal and Family Life. Seek ways to help mediate communication and a sense of community. The Product: an iPhone app to enhance the distribution and completion of household chores. Makes finishing chores a reward-driven enterprise.insightfulsetting up the chore alert setting up the chore-alert completing the chore completing the chores
  11. 11. that’s a what kind of a youre one chore chore- world is this?! I away from a bike alert. refuse to bow to DIG DIG my mothers will. DIG DIG DIG! --“gardening”-- USE CASEcase study 2 discerning a useThe Feedback: “It is hard to connect whatmy children do in the ‘cloud’ with our lives here on the solidearth. This seems like a good way to bridge the two.”
  12. 12. Collect-a-cupThe Challenge: build a tower of cups & traysin the middle of the pond. You may not touch the tower oryour apparatus once it has left the edge of the pond.The Result: the highest tower and points of theclass of Fall 2010 Visual Thinking (ME101)creative
  13. 13. Product Design at Stanford is an engineering major, the tools at my disposal range from material science to physics. Knowing how materials interact allows us to fathom how materials previously not used together could study 3 prototyping a solutionThe Take-Aways: prototyping with found materials prototyping as a group brainstorming before testing brainstorming after testing
  14. 14. touchTOO an exchangeable square of air- drying mold, backed by a strong child-freindly piece of plastic fitsThe Challenge: make snuglyan impact on the lives of new parentsof young toddlers. Keep in mind thebusiness aspect of your design. into a case on a band that fits around the palm of a child’s handThe Product: a way to leave to dry and you haveengage with children while creatingmemories. Encourage children to a memoryengage with their surroundings!innovative 1) an album insert 2) bathroom tiles 3) a mobile 4) a stamp
  15. 15. Business Plan (eg recreated) expansion packages: family packs, class packs, mobile kits, DIY tiles, etc Kindergardens, children’s parents who hospitals, scrapbooking don’t want to buy Crayola Magic Clay (or similar), scrapbooking, aisles, through clay manuf. electronics photography accessory company Growth Strategy partner’s forums family of blinds elementary schools hospitals manufact. nature camps Partners distribution Parents need away to engage with diff. templates their children in documenting family Channel Market memories, to transform a spectator partners/ sources activity into one which involves their Segments kids. needs to be conquerable to crayola magic clayCapabilities Costs Value Proposition Pricing Modelno fabrication capability,all manufacturing would Win an entirely new marketbe outsourced niche by emphasizing a Competing against: DIY handprint “fossil” activitites Competitive Strategy currently non-existant scrapbooking companies study 4 inventing a solutionThe Take-Aways: rapid prototyping utilizing a feedback cycle group and individual concept-buildling
  16. 16. Wuensch Dir WasThe Challenge: working with an independent The Result: an insight into multiple differentwooden toy designer. Wuensch specializes in toys for toy products, and first-hand experience at articulating thechildren and adults with disabilities. Given such a niche product to potential, savvy client development is key. client integration time client /concept design concept development market strategy to marketresourceful
  17. 17. word of mouth IDZdesign associations trade fairs cold calls AGDreate berlin cThe Action: Developing a client basemeans tuning in to the communities directly related totarget products. In this case, forums for parents andeducators of mentally and physically disabled children.The Take-Aways: real-time project management project-client relation management consumer/market communication design networkingcase study 5 communicating a solution
  18. 18. observantThe Challenge: notice what makes aperson, a situation, an action unique in order to act on that The Result: Close studies in color and light arm me with the skills to look at a more complex problemknowledge in design. and achieve new insights, a new solution.
  19. 19. case study 6 perceiving a truth
  20. 20. Thank you. Please feel free to contact me: Ariana Koblitz (310) 384 7864 PO Box 11654, Stanford CA 94309
  21. 21. Ariana portfolio 2010 a case study Koblitz